Alex Irvin Co-Founder and Chief Marketing Officer of eCosmetics (eCosmetics.com). Continuing a well-versed and successful career, Alex's work with eCosmetics is a return to his roots in the e-commerce world following his time in Specialty Finance.Alex handled the successful build-out and change of control for DRB Financial, a Blackstone Tactical Opportunities Group portfolio company consisting of five companies. There, he successfully led and prepared the company's marketing systems for a change of control with a 2-year timeline, fulfilling his responsibilities of setting strategy, creative development, management, and delivering results. Prior, Alex was selected to lead all of the marketing for 1800PetMeds, America's Largest Pet Pharmacy and a NASDAQ publicly traded company. This selection was a direct result of his expertise, passion, attention to detail, and team spirit. There, he had full P&L responsibility, managed an in-house team, vendor and agency relationships, and an annual budget of $35+ million.With his broad reach of expertise, Alex is an accomplished, data-driven omnichannel marketing leader with over 20 years of success delivering innovative traditional and digital marketing and e-commerce solutions. As an authority in online marketing, branding, customer experience, and reputation management, he helps businesses acquire and retain profitable customers at scale. His career began in affiliate marketing, during which the accountability of the channel drew him further into digital media, where he began to apply his data-driven analytical rigor to website usability, email, display and paid & organic search.Highlights:- Revamped marketing and UX to grow 1800PetMeds' annual revenue from $32 million to $274 million.- Built acquisition/retention channels to boost annual net income from $3.3 million to $37.3 million.- Managed $35+ million annual budget, and acquired over 500,000 profitable new customers per year- Led UX efforts and mobile application development to increase Net Promoter Score to 84%.- Established content marketing and community outreach / social influencer program PetMeds Cares to drive $40 million search revenue annually.- Pivoted to a Blackstone Inc. specialty finance company where he led and prepared the company's marketing systems for an effective change of control with a 2-year timeline. - Co-founded, built, and continue to lead America's Fastest Growing Beauty Retailer, eCosmetics.com from the ground up.To connect, please email me alexirvin@gmail.com - I read every email, and I will respond to yours.