Alex Irvin Email & Phone Number

Pompano Beach, Florida, Us

New York, Ny, Us

Responsible for setting strategy, creative development, management, and delivering results for DRB Financial, a Blackstone Tactical Opportunities Group portfolio company consisting of five companies, in preparation for a change of control with a 2-year timeline.We built the leading diversified liquidity solutions platform with origination, servicing, and financing capabilities across multiple asset classes to provide innovative and flexible liquidity solutions. We served individuals and small/medium enterprises holding highly valuable yet illiquid assets via 5 businesses: USClaims (pre-settlement litigation funding), DRB Capital (annuity & structured settlements), Echelon Medical Capital (medical liens/claim funding), CRG Financial (bankruptcy trade claims), and Producer Advance (insurance commission funding).At the successful change of control (3Q20) the company had grown to over $1.6 billion in committed capital, servicing over $750 million of assets in 5 categories, and maintained a robust origination platform. I am grateful for the experience gained in specialty finance.

Delray Beach, Florida, Us

Directed UX, E-commerce, marketing and advertising for what would become America's Largest Pet Pharmacy to acquire and retain millions of customers, and increase brand awareness and market share. Provided planning and leadership to marketing department by developing the structures, systems, competencies and values required to execute the strategic marketing plan, and to exceed brand development and financial goals. Highlights:- Revamped marketing and UX to grow annual revenue from $32 million to $274 million- Built acquisition/retention channels to boost annual net income from $3.3 million to $37.3 million- Managed $30+ million annual budget & acquired over 500,000 profitable new customers per year- Led UX efforts and mobile application development to increase Net Promoter Score to 84%- Established content marketing and community outreach / social influencer program PetMeds Cares to drive $40 million in organic search revenue annually Our team acquired and retained profitable customers at scale. GO PETS!

Delray Beach, Florida, Us

Built and managed company's digital presence, customer acquisition, and retention efforts. Utilized expertise in digital media to develop all online programs including Web Analytics, Mobile Applications, UX, Email, Paid & Organic Search, Display, Social Media, Lead-Gen, Multi-Touch Attribution, Affiliate, Influencer, and CSE.

New York, Ny, Us

Serve as consultant and thought leader to help the world’s leading corporations, investment firms, and professional services learn against their most complex operational and developmental challenges, improve performance, support their talent, and achieve better outcomes.Services provided include:- Phone consultations- Meetings- Roundtables- Site visits- Strategic projects- Surveys- Board placements

Defined opportunities to acquire and retain customers. Worked with a team to take advantage of those opportunities, including search engine optimization, email, display, and affiliate marketing. Personally managed campaigns to drive over $400,000 incremental revenue within one year.

Assisted web hosting customers with problems associated with their websites and domain registrations. Basic HTML and FTP problems, mostly. This summer/holiday job while attending university gave me exposure to B2C internet products.