Alex Ischenko Email & Phone Number

Kyiv

Collection and analysis of market data (identification of needs, analysis of consumer behavior, the possibility of acquiring new customers, etc.);Continuous analysis of competitors' landscape;Development and implementation of a marketing strategy & tactics for Volkswagen passenger cars in Ukraine: launching the new models, maintaining demand and further promotion to the TOP-3-5 in its category;External PR communications;Development, planning, and launch of advertising campaigns and full-cycle activations (BTL, ATL, TTL, digital, TV) on a national scale;Development and implementation of crisis communications;Conducting national omnichannel image campaigns with multi-million coverage and launching, including on TV;Rebranding on a national scale: from the initial identification of dealer enterprises to the adaptation of guidelines and standards of visual brand identity with Tone of Voice;Client relations: customer support, conflict mitigation, and F.A.Q .;Project management: planning, interaction, coordination, and implementation of the final product (for example, the first online model of prepaid cars in the automotive industry in Ukraine);Team leading: distribution of tasks, as well as supervision over implementation;Content creation. Examples:https://youtu.be/XZrL0v9IJsohttps://youtu.be/DTn3riSXVhohttps://youtu.be/JQNH1CQJx0kFull scale BTL projects;SMM: strategy & tactics;Marketing and advertising support for dealer enterprises: coordination and control (26 official dealers, sales of new and used cars): support and control of implementation, compliance, and compliance with the current requirements for brand identity, guidelines, and brand book of one of the largest dealer networks in Ukraine;Creation of solutions for partnership programs; Conducting tenders;Media fleet management;Communication with the head office in Salzburg, cooperation with the VW central office in Wolfsburg, reporting to the top management of the local office.

Kyiv

- Development, organization and implementation of the Toyota and Lexus dealer’s marketing strategy;- Development, planning and placement of advertising projects (media, digital, OOH, radio);- Planning, budgeting and moderating of national and local BTL projects;- Administration of separate brands' websites: managing IT (planning, coordinating, testing, controlling deadlines) projects in association with local IT department and outsource contractor (designer);- Full-cycle development of advertising materials (POSM, layouts, banners etc.);- Preparation and placement of media content (incl. press releases, SMM content) on official websites and SMM channels (FB, Instagram);- Team-leading to improve an efficiency of subordinate marketing specialist;- Separate documentary maintenance of all of the marketing and related projects;- Search and engagement of partners for local and regional projects;- Development and managing of customer satisfaction projects and loyalty programs.

Kyiv, Ukraine

- Development, definition, planning and coordinating of event projects (from the concept to an event-plan as copywriter and administrator);- Organization and leading of brainstorming process;- Briefing and traffic management of creative department to reinsure that content will be appropriate, applicable and useful for a client (incl. deadlines);- Clients' account management: detecting needs and wishes, prioritizing objectives and controlling the implementation;- Creating PPT presentations describing the agency's concept and vision of the planning event;- Copywriting (Ukrainian, Russian, English): from the translations to the National marketing campaigns;- Participation in planning, budgeting and moderating of national and local BTL projects;- Full document maintenance (both accountment and clients' reports).

Master'S Degree, Fea Management

Bachelor'S Degree, Managing Organizations Of Investments