Alex Iversen Email and Phone Number
Alex Iversen work email
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Alex Iversen personal email
Give me a goal, and I’ll give you results. I have consistently delivered on pipeline and revenue targets using a combination of problem-solving, creativity, and influence. Outcome-driven leader, focused on motiving teams to over-achieve objectives. With a passion for field and channel and bridging the gap between sales and marketing, I thrive on connecting people, and programs to meet in the channel to drive growth and revenue for my organization.Systems experience: Pardot, Salesforce, Eloqua, Marketo, Wrike, Impartner, LearnCore, 6sense, Sendoso, Monday.com, Word Press, Google Analytics, etc.
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Vendor Partner MarketingGuidepoint Security Jan 2023 - PresentHerndon, Va, Us
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Director, Partner MarketingNoname Security 2022 - Dec 2022San Jose, Ca, Us -
Director, Channel & Field MarketingFiremon 2019 - 2022Overland Park, Kansas, Us -
Senior Manager, Global Field And Channel MarketingFiremon 2018 - 2019Overland Park, Kansas, Us• Drive worldwide field and channel go to market strategies to meet unique lead, opportunity and revenue targets.• Define and monitor metrics and conversion rates with regional sales and channel managers to determine the global field marketing mix for each territory and market segment.• Allocate and manage internal budgets and MDF based on field and channel marketing strategies.• Project manage the creative, product and demand gen marketing teams as well as outside agencies to support more than 200 field and channel marketing programs.
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Member - Kc ChapterPavilion 2021 - Dec 2021New York, Ny, Us -
Channel Marketing And Operations ManagerFiremon 2016 - 2017Overland Park, Kansas, Us• Defined, implemented and project managed the launch of FireMon’s PRM tool, Impartner. Developed new deal registration processes and created content that led to more than 350 new users, 225 deal registrations and $11.9M in influenced partner revenue over a four-month launch period.• Managed course creation and promotion for FireMon’s first channel eLearning partner enablement courses using LearnCore, resulting in more than 90 certified partners in the first two months.• Advanced the partner marketing program from event-centric to a fully integrated marketing channel by developing multi-touch campaigns, downloadable on-demand tools and executing strategic joint business planning sessions to deliver $3M in campaign-influenced revenue.
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Marketing Campaigns ManagerFiremon 2015 - 2016Overland Park, Kansas, Us• Generated 17,000 leads, 4,200 Marketing Qualified Leads, 2,200 Opportunities, $132 million in new pipeline and increased product evaluation requests by 93%.• Developed the first outbound targeted campaign program resulting in 1190 leads, 512 opps worth $43.5 million in pipeline closing 37 opportunities for a total of $2.8 million in revenue. This resulted in a 43% lead to opportunity conversion rate and a 7% opportunity to sale conversion rate.• Increased outbound lead generation emails by 51% with a total of 1.3 million emails. • Advanced the outbound marketing channel to the top marketing channel with the highest marketing average selling price of $76,000 and the lowest cost per lead and opportunity.
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Marketing Solutions StrategistFishnet Security 2014 - 2015Overland Park, Ks, Us• Defined and implemented strategic marketing campaigns for lead generation using a mix of tactics, including webinars and Marketo marketing automation resulting in more than 300 leads.• Developed a marketing services guide for partners to engage FishNet Security for marketing activities. The guide resulted in more than $160,000 in marketing revenue.• Implemented and managed a sales enablement program that educated the sales team on products and services from 16 strategic partners using a cloud-based repository to store and distribute content. -
Marketing SpecialistMediware Information Systems 2012 - 2014Overland Park, Ks, Us• Design, create and deliver more than fifty targeted marketing programs for twelve products within three separate markets aimed at increasing sales with new and current customers, while shaping demand generation strategy and direction as part of a six person team.• Define, launch, execute, monitor and analyze more than twenty trade-shows, webinars, e-mail, web, digital/print ads, direct mail, sponsorships and various campaign approaches resulting in 300+ leads.• Oversee lead generation through marketing automation technologies, Google analytics and search engine optimization between web sites and CRM.• Manage content development and layout for company website, user community and all marketing/sales collateral while maintaining regular website, social media and blog presence to optimize for conversion oriented content. -
Marketing SpecialistSonosite 2011 - 2012Bothell, Wa, Us•Collaborated with market directors to research, plan, evaluate and execute programs within three global market segments to penetrate markets and drive sales resulting in 50% year over year growth.•Managed a multimillion-dollar budget for five marketing units and provided variable analysis to C-Level executives to assist in reducing expenses and increasing the department’s return on investments.•Designed creative briefs for promotions, collateral, and sales tools specifically for iPad integration and in support of two product launches as part of a 15 person cross functional team.•Planned and executed customer events, tradeshows and education events for three market segments to generate leads, while increasing and reinforcing the brand awareness within the markets.•Developed an internal iPad app for the sales force to enhance the initial customer conversation and to move leads through the pipeline to final sale more quickly. -
Marketing InternSonosite Jun 2011 - Aug 2011Bothell, Wa, Us•Worked with sector marketing heads to create, implement and complete numerous marketingcampaigns for two sectors and provided PR assistance to generate more than 200 leads.•Produced a social media audit, analysis and campaign to implement as a new marketing strategy forsuccessful lead generation and support of products.
Alex Iversen Skills
Alex Iversen Education Details
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Monmouth CollegeBusiness Administration And Public Relations -
Olathe Northwest High School
Frequently Asked Questions about Alex Iversen
What company does Alex Iversen work for?
Alex Iversen works for Guidepoint Security
What is Alex Iversen's role at the current company?
Alex Iversen's current role is Marketing Leader | Channel Passion | Revenue Driven | Field and ABM Expert.
What is Alex Iversen's email address?
Alex Iversen's email address is al****@****ity.com
What schools did Alex Iversen attend?
Alex Iversen attended Monmouth College, Olathe Northwest High School.
What skills is Alex Iversen known for?
Alex Iversen has skills like Marketing, Social Media, Public Relations, Email Marketing, Event Planning, Facebook, Salesforce.com, Press Releases, Leadership, Advertising, Event Management, Lead Generation.
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