As a Generalist AI Writer at Outlier.ai, I train and refine AI models using a mix of creative writing, technical documentation, and prompt development. I audit prompts and responses and craft high-quality analysis to enhance AI-driven applications, ensuring our AI products deliver exceptional user experiences.

I am collaborating with a passionate collective of creatives and product experts to launch a new CPG brand dedicated to promoting emotional wellbeing, sustainability, and community health. I lead the custom Shopify development for our upcoming e-commerce and marketing sites, ensuring a seamless and engaging online experience for our customers.

Provide client consultation, groom, point, and execute project feature deliverables as lead front end developer.Manage teams across two separate client platforms including both internal LPL and external client development resources

Developed a modern e-commerce platform designed to “change the way people sell things online”.• Primary front end engineer tasked with prototyping (Storybook) and building out the storefront UI elements, checkout experience and merchant dashboard interface.• Architected a performant library of hooks-based React functional components to generate client sales pages.• Shared in backend tasks building out our API and integrating AWS Lambda services. Node-based backend built using MongoDB Atlas and S3 with GraphQL Yoga and Prisma API.• Brought concept from bare bones to alpha launch in 5 months as the first hire on an eventual engineering team of six.

- Actively manage ad strategy, targeting and execution for 30+ clients across Facebook, Instagram, Twitter, Pinterest, Google AdWords, etc. Clients range from international luxury hospitality brands to boutique spas, fitness clubs and restaurants.- Work directly with client development teams to integrate Pixel tracking code on existing sites based on Facebook API documentation.- Perform multivariate A/B testing on creative assets, ad units, targeting and budget allocation to optimize for the dynamics of network bidding models. -Lead analytical reporting efforts for clients utilizing a combination of platform analytics, social listening tools, and proprietary tech.-Assist with technical client on-boarding process for conversion tracking implementation and ROI attribution. In one case, successfully identified over $55,000 in YTD revenue that could be directly attributed to specific social spend, more than a 1,400% ROI.

- Serve as the analytical resource between the two primary teams at MBRE. I track, filter, manage and disseminate market intelligence for all areas of the brokerage. - Collect data and manage multiple comprehensive databases cataloging fundamental real estate metrics for trend analysis. I create technical resources and visualizations for the analysis of metrics.- Support brokers and management in presenting MBRE technical data and justifying the research methodology to clients, the media, and all other external parties.- Collaborate with brokers and their clients to understand their proposal requirements, the necessary data approach, and “the story” to best present their pitches.- Produce attractive and compelling quarterly and monthly market overview reporting whichis utilized by MBRE, our clients, and other external parties in business decisions.

As a support member of the Media Planning team my responsibilities included:- Utilizing industry standard research tools such as ComScore, Telmar MRI & Nielsen Adviews to mine data, build reports, and present to internal teams.- Developing a reporting methodology which produced 16 competitive analysis deliverables for a large national healthcare client each week.- Serving as first point of contact between vendors and the media team across multiple client accounts.

- Created presentations and company collateral to support our sales and marketing teams.- Researched B2B opportunities, and wrote briefs on a variety of business verticals. Developed potential sales leads and focused on areas of growth.