The field of my expertise has a long list of requirements to a person that is trying to master it and my guess would be that three main are rationalism, thoroughness and keen intuition. First was, is, and will be compulsory for every self-respecting specialists in any field. For me in particular, this quality is needed to help me make level-headed decisions and pick most balanced approaches that will assure natural improvement in the efficiency of the project I am working on. Second, thoroughness, is more specific for my field, because typical working process involves large amount of complex and extensive researches for various purposes such as seeking data about competitors, looking for brand new ways to optimize digital presence or finding fresh trend explosion that may be used to get a spike in the number of customers visiting a specific domain. Third is my own application to the field. Many of my colleagues see SEO as a cold and calculated territory. My opinion is somewhat different, as I believe that even the most trusted statistics can not properly include random events and human factor, so there is always room for guessing, and you have to be good at it to keep up the pace with the ever-changing world of information. Outside of the job, people tend to describe me as a kind-hearted and altruistic person, that is always ready to lend a hand to a friend or a person in need. Also, I am quite a fan of debating due to my education in the area of Philosophy, so proving my point and explaining the internal architecture of any problem were my fortes for considerable time.