Alex Lam Email & Phone Number

Melbourne, Vic, Au

Australia

Development of customer and channel campaigns which leverage opportunities that benefit the shopper, brand and retailer. Accountable for the strategic planning, amplification and implementation of a $6m+ co-op budget that drives maximum effectiveness across the path to purchase.Lead effective cross functional teams to implement best in class Shopper Marketing programs across the total Fonterra portfolio.Responsible for talent development, capability building and engagement of my team.

Melbourne, Australia

Collaborate with marketing, sales and category to develop and execute retailer specific shopper marketing plans for our brands and categories.Build and maintain relationships with key stakeholders within Woolworths, Coles and Metcash retailer teams.Drive innovation and trials of new activation to drive incremental opportunities such as off locating chilled through in aisle fridges and Coolio fridges projects.Championed Metcash retailer expo from design and development through to execution for 2016 and 2017.Awarded at the Shop! Association ANZ 2018 Marketing Awards (formerly POPAI):GOLD- Ideal Chiller: Physical store; Store design - Grocery Store (Food) category- Ideal Chiller: Category management - Grocery Store (Food) category- Ideal Chiller: Permanent Display - Grocery Store (Food) categorySILVER- Next Gen in-aisle fridges: Permanent Display- Grocery Store (Food) category- Next Gen in-aisle fridges: Category management - Grocery Store (Food) categoryBRONZE- Mexican Made Easy: Temporary Display - Grocery Store (Food) category

London, United Kingdom

Managed the Sainsbury Tea account additional to my current responsibilities.Built positive relationships with Sainsbury’s tea category buyer and online manager. Inherited and delivered the Tea Range Review for Sainsbury's in a limited time frame with positive outcomes

London, United Kingdom

Working in the Foods Category Management team creating compelling category advice and communicating these internally and to Tesco through presentations and regular meetings for Ambient and Chilled Food.Identified shopper insights and opportunities for key stakeholders through the use of Dunnhumby, Nielsen, Kantar and other retailer specific data.Category Lead for Tesco online in Ambient and Chilled Foods, focusing on optimising Tesco.com through improving Taxonomy, SEO and other online capabilities.

Travelled through South America, United States of America and Europe on a sabbatical before starting work in the UK.

Auckland, New Zealand

Develop trackers to evaluate and analyse various NPD launches and business activities from acategory perspective.Establish working relationships with key stakeholders from major customers (CategoryManagers/Space Analysts/Store Development), ensuring there is a continual reflection of keycategory insights and strategies.Develop effective merchandising strategies and plannograms (Aldata Shelf Planning) in line with category strategies across Food, Petfood and Chocolate categories.

Auckland, New Zealand

Auckland, New Zealand

Bachelor Of Commerce Honours, Marketing, First Class (A Range)

Bachelor Of Commerce (B.Com.), Double Major In Management And Marketing

National Diploma Of Architectural Technology Level 6