ANZ's leading B2B marketing consultancy - delivering data-driven communications and customer experiences that create connection, improve engagement and transform relationships.

The Digital SIG Committee's mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice digital marketing.The Digital SIG Committee's key objectives are:-Develop the digital advisory service by connecting with like-minded networks-Position the Marketing Association as the authority and first point of reference for best practice digital guidelines and learning and development in New Zealand-Provide practical content on relevant digital topics via the Content Hub

A founding partner, working with NZ brands to craft their story then leveraging ecommerce as a Shopify ANZ partner & digitally driven Social Media, CRM & Google Search Marketing to take that story to the world.Brands: Red Seal, Tony Bish Wines, Butterworth Wines, Man o War, Kumeu River, The Landing

First marketer in the Digital Ventures team which scaled up to a team of 15-20. Worked with the GM of Digital Customer & C-Suite to develop and launch 3 new digital products within 12 months, setting a strong growth foundation positioned to achieve product market fit. Our team was instrumental in making agile working, data and experimentation part of the culture of NZME. Two out of three products achieved growth well ahead of forecast targets. Owning the end to end customer journey for NZME digital products from proposition development and go-to-market to customer acquisition, engagement, product design and trade sales support, key projects I led were:I was responsible for leading the positioning and development of the OneRoof brand both b2c & b2b, application of the design of the product, and the go to market strategy. We achieved product market fit and surpassed our 12 month audience target within 6 weeks, winning multiple marketing & product awards including the 2019 Deloitte Digital Australasian Corporate Entrepreneurs Award for best Best Venture.I was responsible for the positioning and go to market strategy for the Driven.co.nz b2c product re-launch which resulted in 100% YOY growth. I also led the b2b launch of a paid lead generation subscription model product for dealers which created an incremental revenue stream for the business within 3 months. Brands: NZME Ventures - OneRoof, DRIVEN, YUDU, GrabOneAwards: 2019 - Deloitte Digital Australasian Corporate Entrepreneurs Award Winner - OneRoof Best Venture, TVNZ Marketing Awards 2018 Finalist - OneRoof New Product Launch, IAB Awards - OneRoof new product of the year 2019Direct reports: 3

Brands: ASB - Retail, Wealth & Digital Marketing PortfoliosHighlights: Home Central digital tool product launch, ASB Tertiary Package product re-launch, ASB Visa Light product launch, ASB Visa Platinum product launch, Always On dynamic re-marketing strategy & implementation across multiple business units, KiwiSaver Personalised Video strategyAwards / Recognition:Beacon Awards - Carat & ASB Best Use of Insight - Home Lending Always OnDirect Reports: 2

Brands - GrabOneHighlights: Building one of NZ’s most loved e-commerce brands, Planning & delivery of annual b2c & b2b product marketing strategy, implementing leading edge dynamic remarketing campaign via DMP creating opportunities to make digital audiences more valuable with data, building partnerships with brands such as Spark & UBER Direct Reports: 2

Integrated suit across DDB & Rapp agencies.Clients/Brands - Telecom NZ (Retail/Brand), BMW, Westpac, New BusinessHighlights: Westpac One New Online Banking proposition development, Spark Unlimited Broadband product launch, Lightbox TV product launch, BMW M3/M4 product launch, BMW X4 product launch, helped lead BMW Pitch win with a data driven a customer lifecycle strategy

Clients/Brands - Mazda New Zealand (Retail/Brand), Rinnai (Retail/Brand), Kelly Tarltons (Retail/Brand).99: New Zealands leading retail agencyBBDO: Big Won Creative Rankings 2011 #1 network in the world, Network of the Year for Creativity Cannes 2011, Global Agency of the Year Adweek 2011, World’s Most Awarded Advertising Agency Network The Gunn Report 2012Notable Projects: Dealer iPad Sales Tool product strategy, design & launch, Mazda Website Phase 2, Mazda Mobile Website, My Mazda CRM, Media Integration (Mazda/Mediaworks), Mazda CX-5 Integrated Product Launch, Mazda3 Integrated Product Launch, Mazda CX-9 Integrated Product Launch

Clients/Brands - Mazda New Zealand (Retail/Brand), Rinnai (Retail/Brand), Kelly Tarltons (Retail/Brand).99: New Zealands leading retail agencyBBDO: Big Won Creative Rankings 2011 #1 network in the world, Network of the Year for Creativity Cannes 2011, Global Agency of the Year Adweek 2011, World’s Most Awarded Advertising Agency Network The Gunn Report 2012Notable Projects: Dealer iPad Sales Tool, Mazda Website Phase 2, Mazda Mobile Website, My Mazda CRM, Media Integration (Mazda/Mediaworks), Mazda CX-5 Integrated Launch, Mazda3 Integrated Launch, Mazda CX-9 Integrated Launch

Clients/Brands - Farmers Trading Company (Retail/Brand)..99: New Zealands leading retail agencyBBDO: Big Won Creative Rankings 2011 #1 network in the world, Network of the Year for Creativity Cannes 2011, Global Agency of the Year Adweek 2011, World’s Most Awarded Advertising Agency Network The Gunn Report 2012 Awards: Farmers Club - More to Love RSVP Gold, RSVP Bronze justONE & .99 2011, Grand EFFIE for Sustained Success Silver 2010Notable Projects: Farmers Club CRM launch, NZ first interactive publications, Integrating Digital & Traditional Media on a large NZ Retailer, launching Farmers social channels, Home by Farmers store concept design & launch, Implementing market leading tactical promo calendar

Clients/Brands - Farmers Trading Company (Retail/Brand).