Alex Lima Email & Phone Number

São Paulo, Brazil

San Carlos, Maldonado, Uruguay

Wholesale of pharmaceutical products, a leader in Agribusiness and Botanical Medicine in Brazil and Latin America.o Comprehensive business structuring in the Agro/Medicinal sector, implementing, developing, and monitoring the “End to End” supply chain, leading expansion efforts, with recent operations in Uruguay, Colombia & Brazil.o Responsible for process implementation and restructuring in transactional areas such as FP&A, Finance, Controllership, IT, HR, and Facilities, aiming for greater efficiency and operational integration.o Leader in developing productivity indicators and continuous improvement strategies in process flow, contributing to business growth.o Managed the productive, logistical, commercial, and administrative teams, as well as the search for and implementation of new national and international suppliers.o Led the negotiation and conclusion of contracts with medical laboratories in Latin America and the USA for feasibility studies, supporting investment decisions.o Led the supply chain and feasibility study of the ecosystem and third-party investment search for expansion.o Automated operations in Latin America within 6 months, leading team recruitment, GMP certification, supplier development, and cost base for 80% of purchases and service outsourcing until areas were established.o Led the field team to establish standardized processes.o Responsible for the operational and financial structuring of the start-up and subsidiaries in Brazil, hiring the medical team for technical validation, ensuring the necessary ANVISA registrations.

São Paulo, São Paulo

A business consulting firm focused on solving complex management issues and strategic business planning in Brazil and Latin American countries.o Managed multidisciplinary teams and financial and operational projects, driving necessary changes in operational process structuring and teams.o Managed and evaluated operational and economic/commercial KPIs, developed economic and commercial planning.o Conducted economic feasibility studies with a 5-10 year plan (Bgt, Fcst, CAPEX, and adjustable cash flow).o Led the implementation of Compliance and Governance processes, with a focus on Due Diligence for franchise networks Giraffas in Brasília (DF) and Fantasia Presentes Disney in SP.o Structured the financial department at COAPH Medical Cooperative, covering the entire state of Ceará.o Financial and operational structuring of start-ups, such as Binótica, Ótica in SP, Instituto IMÃ Esporte Motociclismo (SP), Laboratórios Fast Check-up (CE).o As COO of Themas da Mata Water Park in Cotia-SP, I carried out a comprehensive operational restructuring, creating specific protocols for customer service, safety, cleanliness, procurement, and the general operation of the park. With a holistic view of the ecosystem, I implemented a unique sustainability process focused on optimizing service for customers, employees, and suppliers. This process covers all areas, including Entrance, Office, Reception, Cleaning, Maintenance, Procurement, Administration, Finance, Food & Beverage (F&B), Lifeguards, Medical, and Sales. In addition, I managed the budget for new attractions and events.o Led comprehensive operational restructuring, creating specific protocols for customer service, safety, cleanliness, procurement, and overall park operations. Implemented a unique sustainability process covering all areas.

Barueri, São Paulo

Chilli Beans.Largest sunglasses and fashion accessories company in Latin America.o Responsible for structuring processes in FP&A, Finance, Controllership, IT, HR, and Facilities.o Implemented ERP SAP, enhancing efficiency and operational integration.o Managed brand expansion, implementing new stores in Los Angeles and Angola.o Led negotiation with a new investor partner, involving M&A, Valuation, and Due Diligence, resulting in a clean audit and achieving the goal of selling 30% of the brand.

Hortolândia, São Paulo

Multinacional Americana, empresa global de tecnologia e inovação, presente em mais de 170 países.o Structured a new Outsourcing (BPO) cell with a plan and goals for better client service.o Implemented an Accounting & Tax cell, developing a Six Sigma operation system for monitoring payments and tax obligations.

São Paulo, São Paulo

American global nutrition and wellness company with annual net sales around US$ 9 billion, a leader in nutrition across more than 90 countries.FP&A Manager _ 02/2007 – 01/2009o Responsible for implementing the FP&A and Strategic Planning department, managing the Budget and Forecast.o Reviewed pricing and distributor commission models, leading to improved contribution margin, sales growth, and gain indicators.o Implemented and revised the budget model, consolidating and reallocating resources to ensure greater efficiency and savings calculations.o Reorganized the FP&A area according to strategic pillars. Standardized and automated reports and processes, ensuring scalability, focus, and efficiency.o Led profitability recovery project, calculating P&L impact, ROI analysis, and creating and approving (internally and with distributors) a new pricing model.o Developed a sales volume forecast model for Brazil through business metrics with a deviation and accuracy margin below 5%.Project Manager _ 02/2006 – 01/2007o Led digital transformation projects, implementing e-commerce sales and Oracle ERP.o Developed business routines through reengineering and organizational restructuring projects.Tax Supervisor _ 01/2003 – 01/2006o Responsible for negotiating and signing Special ICMS Regimes in all states of Brazil. Reduced MVA, the percentage agreed upon between the State and Herbalife.o Solid experience with products subject to Tax Substitution in direct selling (door-to-door). Companies in Mono and Multi-level channels.Tax Analyst _ 07/1997 – 12/2002Foreign Trade Analyst _ 2/1995 – 06/1997

Knowledge Management Specialist, Management Business

Master Of Business Administration - Mba, Controller

Master Of Business Administration - Mba, Management Cogs (Cost Of Goods Sold) Business

Bachelor Degree, Accountancy