Alex Lins is a Freelancer at Alexlins.com. He possess expertise in integrated marketing, experience design, art direction, interaction design, creative strategy and 14 more skills. Colleagues describe him as "You should listen to Alex. I have done this as a colleague in design and as a friend with him for the past 5 years working on projects from Pharrell William’s Brooklyn Machine Works to a social non-profit called the Color of Change and from GE to VSCO for projects ranging from Brand Identity to Interactive Narrative Design. I have learned a lot with him and he has made my work and the client’s work so much better. So why should you listen to Alex? He has an uncanny natural ability to tell you imaginative, new stories about your brand that you would never have thought of. He inspires you about your own brand, but more importantly, he shows you what your brand can become. He arrives at the core of the issue by stripping away all the noise and solves it in an unconventional way that is efficient and focused, while never compromising creativity and empathy. When you talk to Alex, you are talking to a talented designer, visionary strategist, meaning-making storyteller, curious anthropologist and meticulous producer. He is like a maestro who takes you on different design journeys so that you can see your brand from many different angles which gives it the best chance to become a brand like no other. If you have the opportunity to work with Alex, it is an amazing collaborative experience. You will feel this in the very first conversation. He doesn't try to dazzle you with unnecessary jargon or rely on best practices that lead to cookie-cutter solutions. He's quiet initially because he's listening to you. And when he's ready to talk, just listen and you will see wonderful design possibilities unfold before you. " and "Syrup is known for its visually stunning work - Alex is one of the major contributing factors to that. With Alex as Creative Director of the design team; both production & client services could rest assured knowing the highest level of quality would be delivered if Alex had lent his hand somewhere along the project. Alex has an innate ability to understand a client’s challenge/brand/product and translate that into the most appropriate visual language. Always the artisan, who just 'gets it'. Alex is naturally integrated & strategic, empathizes with audiences needs; balancing the design/UX challenge and has that 'quiet achiever' way of leading his team to success. Alex is one of those rare gems that leaves ego at the door and truly seeks to collaborate. What a pleasure to have worked with; and leant from Alex - I would always welcome the opportunity to sit at the round table with him again."