As the Founder of BackwardsLA, I lead initiatives that drive growth and success for businesses. I specialize in spearheading targeted advertising campaigns, lead generation strategies, and email list building. My focus is on brand development, helping businesses build meaningful connections and expanding their reach through innovative marketing techniques.

• Started affiliate marketing through blog posts to monetize the brand.• Grew a TikTok to 10k followers and was accepted into the Creator Fund in 60 days. • Grew Instagram audience to over 2.7k organic followers in 60 days.• Averaged over 150 likes per day on static posts, pre Reels.• Ran daily contests to increase account engagement, comments, shares, saves, etc.

• Ran ROI driven Facebook and LinkedIn ads.• Preparing email marketing services such as newsletters, drip campaigns, and promotional emails through various channels.• Assisting in the formulation of strategies to build lasting digital connections with clients and also for recruiting purposes.• Collaborated with designers to improve UI and help brainstorm creative content marketing ideas.• Tracked performance Google Analytics as keeping up to date on the latest marketing trends.

• Built an international promotional music platform for aspiring artists to submit their music to.• Monetized through recurring revenue by offering subscription plans to build artists social media following.• Ran email marketing to 19,347 subscribers to buy products.• Leaned on growth marketing tactics to expedite the visibility of the platform.• Built and managed active communities on Facebook, X, and IG organically using social strategies.• Reached prospects from every… Show more • Built an international promotional music platform for aspiring artists to submit their music to.• Monetized through recurring revenue by offering subscription plans to build artists social media following.• Ran email marketing to 19,347 subscribers to buy products.• Leaned on growth marketing tactics to expedite the visibility of the platform.• Built and managed active communities on Facebook, X, and IG organically using social strategies.• Reached prospects from every continent minus Antarctica. • Created an organic X account that reached over 800k users in a 28 day time period.• The platform reached 300,000 in following through combined socials. • Leveraged X traffic by X-ing directly to artists. Found prospects by sorting by music URLs in their X bios.• Managed five photography interns in the Chicago area to further the platforms physical footprint. Show less

• Ran ROI driven paid social campaigns. Spend 10k/month at avg 2.75X return.• Ran comms on the web, acquiring advertising assets, and marketing strategies with clients.• Optimizations to increase campaign performance from top of funnel to bottom.• Ran campaigns in different verticals that required extensive testing to make a relevant message..• Consistently focused on creating higher AOV for our clients.• Email marketing campaigns acted to increase AOV and repeat buyer… Show more • Ran ROI driven paid social campaigns. Spend 10k/month at avg 2.75X return.• Ran comms on the web, acquiring advertising assets, and marketing strategies with clients.• Optimizations to increase campaign performance from top of funnel to bottom.• Ran campaigns in different verticals that required extensive testing to make a relevant message..• Consistently focused on creating higher AOV for our clients.• Email marketing campaigns acted to increase AOV and repeat buyer behavior.• Lead business development, in charge of sales meetings. Show less

• Ran ROI based Facebook Ads and scheduled organic social posting.• Specialized in organic social media strategy to grow client growth and revenue.• Developed target demographics to connect consumers to products and services.• Optimized sales funnels to out put the best CRO.• Lead business development, in charge of sales meetings.• Received direct reports from our, copy writer, videographer, and junior strategist.

• Continually looking for the rarest blockchain disrupters before they erupted.• Leading business development in multiple tech sectors.• Responsible for marketing strategy within deals and plays we make as a company.• Lead business development, in charge of sales meetings.

• Ran a sociological study to gain traction and influencer status on YouTube in 47 days.• The YouTube channel surpassed 100,000 organic views in the first 30 days.• Consulted to add credibility to start-up ICOs (Initial Coin Offering) my voice was objective an respected.• Flown to three different countries to verify the legitimacy of an ICO. • Interviewed a government official in Malta about ICOs.

• This was a one month contract to bring in new users to a photo sharing application. • Managed VAs who helped expedite the search for travel accounts on a mass scale.• Conducted email marketing campaigns to develop awareness and downloads of their new app.• Provided customer support for users. • The start up lost fuding after Instagram rolled out geo tagging for posts.

• Crafting experiential and guerrilla marketing ideas.• Account strategy aimed at leveraging new audiences, mediums, and resources.• Develop social media campaigns and presence awareness tactics.

• Responsible for creating marketing strategies. These strategies consisted of storytelling and scheduling • Posts to X, Instagram, and Facebook to improve brand awareness. • Highly performing organic posts transferred into social advertisements. • Lead business development, in charge of sales meetings.

• Sold my way into the most popular underground music scenes in Chicago.• Rebranded and organized online presence for the over 50,000 fans of this Hip Hop Group by centralizing their material and social media outlets to one website.• Executed a highly successful guerilla marketing campaign at Columbia College Chicago. • Managed marketing outreach for this bubbling Hip Hop artist, including setting up suppliers for merchandising, arranging interviews and videos, managing his… Show more • Sold my way into the most popular underground music scenes in Chicago.• Rebranded and organized online presence for the over 50,000 fans of this Hip Hop Group by centralizing their material and social media outlets to one website.• Executed a highly successful guerilla marketing campaign at Columbia College Chicago. • Managed marketing outreach for this bubbling Hip Hop artist, including setting up suppliers for merchandising, arranging interviews and videos, managing his schedule, and his online presence. Show less

• Developed foreign suppliers, a digital presence, operations, and fulfillment. • Automated over 38,000 items of inventory digitally in three months.• Operated marketing, public relations, SEO, locating suppliers, and locating target audiences.