Promised Riverside Park, located in Hualien, is a new development project by Promisedland Lagoon, aimed at being a premier recreational destination for tourists. I was responsible for the initial preparations, leasing, and operational planning. After its grand opening, I took on the role of Head of Operations, overseeing operational administration, sales development , and brand marketing Key Responsibilities:1. Brand Promotion and Management:Develop and execute strategies to enhance brand visibility and reputation.2. Budget Oversight:Manage budgets for advertising, marketing, and promotional activities.3. Press and Public Relations:Handle media relations to maintain a positive public image.4. Innovative Customer Incentives:Create new ideas for customer incentives, business packages, and other marketing initiatives.5. Competitive Monitoring:Analyze competitors to stay ahead in the market.6. Department Supervision:Lead and oversee the Marketing and Sales Department staff.7. Brand and Tenant Acquisition:Identify and secure new brands and tenants.

Key Responsibilities:1. Spokesperson: Represent the company in media and public engagements.2. Marketing Strategy & Planning: Develop and manage marketing strategies, annual plans, and budgets.3. Advertising & Media Planning: Create and implement advertising and media plans.4. PR & Event Marketing: Organize public relations activities and event marketing.5. Sales Promotion: Design and execute sales promotion initiatives.6. Membership Management: Oversee membership programs and loyalty schemes.7. Digital Marketing: Develop and manage digital marketing campaigns. 8. Visual Merchandising & Store Design: Coordinate visual merchandising and store design for brand consistency.

Established e-commerce operational standards to streamline business processes in the digital channel. Directed retail, marketing, merchandising, and support functions to build an online store from the ground up.Key Responsibilities:1. Online Marketing Strategy: Develop annual plans and budget for online marketing.2. Social Media Marketing: Execute social media campaigns, advertising, and media plans.3. Sales Promotion: Design and implement sales promotion strategies.4. Membership Management: Oversee and enhance membership programs.5. Daily Operations Management: Manage daily e-commerce operations efficiently.

1. Marketing Strategy & Planning: Develop and manage annual marketing strategies and budgets.2. Advertising & Media Planning: Create and implement advertising and media plans.3. PR & Event Marketing: Organize public relations activities and events.4.Sales Promotion: Design and execute sales promotion strategies.5. Membership Management: Oversee membership programs and loyalty initiatives.6. Digital Marketing: Execute online, social media, and O2O (online-to-offline) marketing campaigns. 7. Visual Merchandising & Store Design: Coordinate visual merchandising and store design.8. Store Operations Management: Manage daily store operations.9. Customer Service: Ensure high-quality customer service.

1. Business Development: Establish and maintain partnerships with new and existing banks.2. Data Analysis: Analyze data to uncover customer insights and identify new opportunities.3. Call Center Management: Oversee two call centers with over 100 sales representatives.4. Sales Campaign Development: Design and implement well-organized sales campaigns, collaborating closely with the sales team to achieve goals. 5. Customer Engagement: Develop events and periodic publications to enhance customer satisfaction.

1. Business Development: Establish and maintain partnerships with new and existing banks.2. Data Analysis: Analyze data to uncover customer insights and identify new opportunities.3. Call Center Management: Oversee three call centers with over 200 sales representatives.4. Sales Campaigns: Design and implement well-organized sales campaigns, collaborating closely with the sales team to achieve goals.

1. Data Analysis: Analyze data to uncover customer insights and identify new opportunities.2. Sales Campaigns: Develop well-organized sales campaigns and collaborate closely with the sales team to achieve goals.3. Customer Engagement: Organize events and periodic communications to enhance customer satisfaction.

1. Spokesperson: Represent the company in media and public engagements.2. Marketing Strategy & Planning: Develop and manage marketing strategies, annual plans, and budgets.3. Advertising & Media Planning: Create and implement advertising and media plans.4. PR & Event Marketing: Organize public relations activities and event marketing.5. Sales Promotion: Design and execute sales promotion initiatives.6. Membership Management: Oversee membership programs and loyalty schemes.7. Digital Marketing: Develop and manage digital marketing campaigns. 8. Visual Merchandising & Store Design: Coordinate visual merchandising and store design for brand consistency.