Alex Lyons Email & Phone Number

London, Gb

London, England, United Kingdom

London, England, United Kingdom

- Responsible for ensuring my account teams deliver consistent results that exceed client expectations. - Creates and executes engaging, news generating campaigns, such as CIO research projects, that consistently deliver coverage across national and trade media publications. The success of one of these campaigns encouraged Couchbase to repeat the activity on a yearly basis, creating an additional source of revenue for Spark. - Ensures that client media coverage remains consistent even in the absence of a client news pipeline; often required to develop quick campaigns that create urgency around a particular issue to generate news. - Managed Couchbase’s social media channels between December 2020 and June 2021, during which time engagement rates, audience sizes and impressions grew across every channel.

London, United Kingdom

London, United Kingdom

- Responsible for executing my client’s media relations strategies to secure top-tier media coverage on a consistent basis. - Secured regular coverage through news hijacking: monitored for news that my clients could respond to on a daily basis to ensure their perspectives were included within breaking stories. Standout results include broadcast coverage for Venafi in CNN on the encryption debate between the tech industry and government, and MuleSoft coverage in The Times on open banking. - Developed engaging written content on a regular basis that catered to a broad mix of audiences, from press releases and opinion pieces through to short-form content such as feature commentary, blogs and social media posts. - Media relations expertise and content writing ability helped Venafi reposition itself as machine identity protection specialist and create its own cybersecurity category, which was later recognised by Gartner. - Developed a range of new PR capabilities across areas such as social media management, executive profiling, and event media strategy.

London, United Kingdom

- Responsible for the growth of accounts and for bringing in new business, - Developed considerable knowledge of the B2B technology media landscape to deliver top-tier coverage to clients. - Awarded inbound marketing certification; approached content and media relations with the client’s buyer personas in mind in order to deliver a real return on investment. - Responsible for managing the BaseKit account at Champion from March 2015 – September 2016 and can point to its growth during this period. - Was frequently involved in activity that went beyond the responsibilities of a senior account executive. In addition to pitching for new business and managing one of my accounts, I was often required to shape the strategy of the accounts I worked on and to represent Champion at numerous industry events

London, United Kingdom

- Carried out the groundwork for each of my account teams on a day-to-day basis. Responsible for driving each account forward; for achieving coverage, for demonstrating value to clients, and for developing new approaches to meet common challenges. - Developed a knack for media relations, establishing several journalist relationships and learning how to pitch effectively. - Frequently required to develop thought leadership content, secured placements within The Guardian and the Huffington Post, in addition to a range of trade media publications. - Worked on a broad range of accounts across areas including B2B technology, corporate communications, and consumer technology, specialising in the former. - Developed an aptitude for European agency co-ordination through work on the VMware EMEA account, for which I was required to manage pan-EMEA content and coverage reporting, local events, and other agency issues. - Worked on the VMware EMEA, Thomsons Online Benefits, Epson UK, and QlikView accounts at Brands2Life, and was nominated as part of my team for national awards on both the QlikView and VMware EMEA accounts.

London, United Kingdom

- Intern with the Business Communications team at Brands2Life - Predominantly focused on B2B technology clients - Worked on a number of different corporate accounts across different industries.

Portland House, Bressenden Place, London

- Undertook a brief placement with the Public Affairs team at Grayling. - Supported the Public Affairs team on numerous accounts covering a range of industries. - Worked with government contacts to develop and maintain relationships on behalf of clients. - Responsible for critical observation of parliamentary procedures and debates to deliver informed advice on a range of public issues. - Supported new business pitches through detailed monitoring and research into both the potential clients and their industries.

2 Waterhouse Square, 140 Holborn, London

- Undertook a three month internship with the Corporate, Financial and Public Affairs department at Weber Shandwick. - Worked primarily on Corporate/B2B accounts, although gained valuable experience with Public Affairs clients. - Successfully completed a course in social media engagement, also utilised social media services extensively on certain accounts. - Responsible for a range of duties including media monitoring, event planning, stakeholder mapping, and maintaining media contacts, amongst others. - Gained excellent experience working with a wide range of clients across different industries.

Master Of Arts (M.A.), International Relations: Global Security & Development, Merit

Activities and Societies: Politics & International Affairs - Awarded a Master's with Merit following succesful completion of the one year.

Bachelor Of Science (Bsc), International Relations, 2:1

Activities and Societies: President of PIASoc (Politics & International Affairs Society), founder & section editor of student magazine.

A Levels, Gcse'S, Multiple Subjects, Various

Activities and Societies: Burford School boys basketball team, 2005-2007. Secondary education.