Alex Macdonald

Alex Macdonald Email and Phone Number

Writer and Energy Efficiency Advocate @
Alex Macdonald's Location
Toronto, Ontario, Canada, Canada
About Alex Macdonald

Economics is a more reliable and durable motivator than concern for the environment. If financing and contract structures that allow investors to earn profit by improving the economic productivity of energy can be put in place, the environmental damage caused by wasting energy can be more effectively mitigated than is possible through regulations, subsidies, and public education.The Virtual Power Plant project is an attempt to create regulatory, financing, and contract structures that allow investors to earn profit by improving the economic productivity of energy. The project started in 2001 (with the help of Jack Layton) and is ongoing. If load displacement CHP generators at multiple sites with one owner can be aggregated by contract and treated as one VPP by regulators and finance partners, it becomes like a wind farm that’s not all in one place.Small scale generation is just the start for aggregation as a tool for managing capital projects to improve energy productivity. If regulations permit the aggregated generation VPP to be financed through access to the rate base, the same model can be applied to energy efficiency equipment.Example – A Public Private Partnership involving a pension fund, Otis elevator, the City, and the LDC could replace the braking systems in elevators with regenerative electric braking. Instead of the brakes in an elevator producing waste heat as the car descends, they produce electricity. Since elevators operate primarily on peak, this initiative would lower peak demand. The LDC manages the project and it becomes part of the rate base as a DSM and load management initiative.

Alex Macdonald's Current Company Details
The Virtual Power Plant Project

The Virtual Power Plant Project

Writer and Energy Efficiency Advocate
Alex Macdonald Work Experience Details
  • The Virtual Power Plant Project
    President
    The Virtual Power Plant Project Aug 2003 - Present
    The VPP is a proposed ownership, administrative, regulatory, and financing construct meant to attract traditional power industry investors to Distributed Generation (DG). Financially, it’s like a wind farm that’s not all in one place. The VPP when deployed will do for small scale DG what the wind farm, as an investment structure did for the wind power industry.• Finance and supervise VPP feasibility study• Recruit letters of support - Floyd Laughren, David Miller, Jack Layton.• Conduct discussions with potential real estate partners.• With Tribute Resources, design proposal for VPP demonstration deployment.• Approaches to the provincial government on regulatory matter are ongoing.
  • Lexco
    President
    Lexco 1995 - Present
    Clients - Reno Associates, Probyn & Co., Ontario Energy Board, Allen-Kani Associates, Power Workers Union, Society of Ontario Hydro Management and Professional Employees, Healthy Schools, First Byte Software.
  • Reno Associates
    Writer / Researcher
    Reno Associates 2009 - 2012
    Research, writing, database management, marketing
  • Independent Power Producers’ Society Of Ontario
    Manager - Committee Support Services / Fundraising
    Independent Power Producers’ Society Of Ontario Mar 1998 - Jul 2003
    (IPPSO is now the Association of Power Producers’ of Ontario APPrO)Alternate, Ontario Electricity Market Design Committee – Monitor all meetings and report to the membership on the activities of the MDC, the Independent Market Operator Technical Panel, Non-Utility Generation Contract Committee, Ontario Energy Board (OEB), and various government ministries. Fundraiser for the Electricity Market Restructuring Committee - 250% increase in revenues.Conference Organising Committee Logistical and communications support for IPPSO Committees
  • Ontario Hydro
    Special Projects Officer, Corporate And Public Affairs Branch
    Ontario Hydro Dec 1989 - Jul 1995
    Research and prepare speeches for senior executives of Ontario Hydro and a variety of corporate communications documents and reports.
  • First Byte Software
    Systems Analyst / Programmer For Custom Accounting Software
    First Byte Software Jun 1983 - Nov 1989
    I was taught to read a balance sheet and income statement by business clients. I had to design, code, implement, and support computer accounting systems for the Association of Canadian Community Collages reporting to the Canadian International Development Agency (when 640k RAM and a 20Mb hard disk were a big deal) and other highly customized computer accounting systems.Telephone, modem and on site support and service.Develop and conduct training seminars for users and support staff.
  • Cbc
    Writer - Cbc "Ideas"
    Cbc Sep 1979 - May 1983
    Research, write, and present hour long radio programs.THE POLITICAL ECONOMY OF ENERGY (Canadian Energy Policy). – 5 partsWHAT IS MONEY? (The Third World Debt Crisis). – 2 partsCORNERING THE MARKET (Commodity Cartels). – 4 partsHARNESS THE SUN (Solar Energy). – 1 showPOWER IN THE GROUND (Energy). – 1 show
  • Local Inuitiatives Program (Lip - Federal Government Grant)
    Writer / Producer
    Local Inuitiatives Program (Lip - Federal Government Grant) Apr 1977 - Apr 1978
    Television Documentaries for Roger Community CableTHE GARBAGE PROBLEM.THE ENERGY CRISIS.
  • Neill-Wycik College
    Treasurer
    Neill-Wycik College Jan 1974 - Jul 1975
    Assist in the successful re-negotiation of primary and secondary financing.Recruit senior legal and management staff.Publish internal newsletter.
  • Rochdale College
    Vice President
    Rochdale College Oct 1971 - May 1975
    Research, and support services re: mortgage and tax litigation.Participate in negotiations with the Clarkson Company (receiver).Member – Evictions Appeal Committee

Alex Macdonald Skills

Proposal Writing Energy Efficiency Fundraising Photography Energy Management Writing Organization Cooking Energy Industry Hydropower

Alex Macdonald Education Details

  • University Of Windsor
    University Of Windsor
    Zoology And Biohemistry

Frequently Asked Questions about Alex Macdonald

What company does Alex Macdonald work for?

Alex Macdonald works for The Virtual Power Plant Project

What is Alex Macdonald's role at the current company?

Alex Macdonald's current role is Writer and Energy Efficiency Advocate.

What schools did Alex Macdonald attend?

Alex Macdonald attended University Of Windsor.

What skills is Alex Macdonald known for?

Alex Macdonald has skills like Proposal Writing, Energy Efficiency, Fundraising, Photography, Energy Management, Writing, Organization, Cooking, Energy Industry, Hydropower.

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