Set up and operationalize family owned companies (Liege Holdings dealing with distribution of food and beverages, and telecommunications (airtime/service) & Liege Organics dealing with farm production and packaging of organic vegetables and their sales.• Responsible for driving the growth of revenue and profit margins• EBITDA margin growth of 56% driven by aggressive revenue growth management (new channels, route-to-market interventions, sales force effectiveness measures, customer-based index pricing, distribution/logistics cost optimization, war-on-waste and prudent depot inventory management)• Operations, marketing, strategy, financing, creation of company culture• Setting strategy and vision• Budgets (formulation of annual operating plans) and financial management.

• Conceptualized and rolled out an ‘Owned Route to Market’ and the last-mile distribution• Re-aligned commercial structure, segmented execution (in-trade execution, prospecting and trade spend), KPIs, commercial standards and incentive structure to drive the advantaged owned route to market• Volume growth in 2021/22 at +2.6 times, +3.3X on revenue• Successful launch of Spirits and two cider variants• Positive results led to crowdfunding in the UK through Crowdcube

Board Member Kenya Breweries Limited• Manage the KBL sales and customer marketing operations through a channel and functionally segmented team (on-trade, off-trade, operations, distribution and trade marketing) • Execute the Distributor strategy ensuring a Distributor audit strategy is implemented by Regional and Distributor management teams

• Streamline, align, generate synergies and economies of scale across operations in the key competencies – manufacturing, sales and distribution, marketing, logistics – warehousing and fleet, finance, procurement, and R & D (research and development) with a resultant 19% Cost of Sales (COGS) saving• Turn-around the Nigerian business through: 1. Market revamp (pushcart vendors and distributors) hence moving from decline to +17% top line growth 2. Re-alignment of logistics, warehousing and distribution (depots and cold chain distribution) leading to a 21% cost reduction 3. Revenue growth management through pack resizing necessitated by Nigeria’s FOREX crisis hence price/price optimization at magic price point 4. Relaunch of ice cream with a 7% market share gain over period

• Provision of strategic and execution leadership in Sales, Marketing Route to Market, Sales/Operations planning, Revenue growth management, budget management (top line and bottom line) and Business Development• Mozambique business turn-around from a decline to +23% on top-line (FY 2013 & 2014)• Redesign and roll-out of cold drink (ice) availability model – now a best practice within the Central, East and West Africa Coca-Cola Business unit and delivering revenue growth of +92% in rolled out areas• Route to Market redesign that delivered +42% growth in revenues in areas rolled out• Led Mozambique to be best country in Central, East and West Africa in the 2013 RED Culture Execution Awards (best in 34 countries, 78 plants)• 2014 Sales and Marketing Excellence award – Coca-Cola SABCO• Coca-Cola Global Commercial Execution Awards finalist on Revenue Growth Management – Pricing, Trade Terms and Conditions and promotional spend ROI• Revamp of marketing function – market development work in last 12 months has moved Coca-Cola Mozambique from 6th position to 1st position in Top of Mind ratings

• Route to Market Redesign and New Product Development and commercialization• Stills Beverages Growth of +57% CAGR• Cost to Serve Market and distribution efficiencies driving 19% EBIDTA growth• Design and Roll-out and Entrenching of Right Execution Daily – now a best practice in Coca-Cola East & Central Africa Business Unit (23 countries)• Designed, piloted and rolled out pre-seller order generation and automation route-to-market project that became a best practice in the Coca-Cola system• Design and Roll-out of Sales Force Automation (HHT)

• Provision of strategic leadership in marketing, business development, public affairs and communications• 6% Market Share gain• Improved marketing ROI from 6:1 to 9:1 (revenue to marketing cost ratio)• Member, Presidential Investors Round Table• Successful lobbying to prevent excise tax escalation on beverage and sugar