Reporting directly to the CEO.Tasks:* Design and development of the commercial and branding strategy.* Digital campaigns planning and execution, included SEO/SEM, e-mailing, socialmedia and affiliate marketing.* UX/UI, web development, digital analytics supervision.* SEO strategy (SEO onpage/offpage)* Budget Management (Yearly budget management) and forecast sales performance.* Team leadership Achievements:* Qubbos website launching* PIM/ERP integration project leadership (+5000 SKUs)* Leadership of customer services projects (tracking orders, consumer finance)* CRM launching (Odoo)

Ecommerce Manager. Working within the Digital Marketing division. Reporting directly to the Innovation Director. Tasks:* Design and development of the main strategy with the MD.* Specific strategies: Consumer, category, product and supplier strategy.* Digital campaigns planning and execution, included SEO / SEM, e-mailing, CRM promotions, social media, web, display, app, chatbot.* Category Management.* Research and Insight. Sales and marketing campaigns data & results.* New business opportunities among actual and potential clients.* Collaboration with key stakeholders and external agencies.* Ecommerce counselling to Alcampo suppliers.* Team leadership* Budget Management (Yearly budget management)* Suppliers negotiationAchievements:* Digital trade marketing department creation. * Criteo ecommerce integration project leadership (+150 retargeting campaigns, +300% turnover).* New promotional policy implementation (+10k orders, +400% growth YTD in involved categories).* Leadership of hypermarkets and supermarkets digitalization project.

Working in a start-up of the Fintech sector within the Marketing Department. Reporting directly to the Country Manager. Tasks:* Design and execute personalized CRM campaigns.* Monitor customer lifetime value strategies ensuring maximum profitability.* Oversee, track and analyze all CRM/Loyalty related initiatives to ensure efficiency and effectiveness of these programs.* Ensure a proportionate and immediate response by the Customer Care team to the onboarding / funnel chokepoints.* In charge of customer User Journey, analyzing touch points and maximizing commercial opportunities.* Work closely with the IT and Customer Care team to ensure accurate data capture for reporting, analysis and campaign execution purposes.Achievements:* Project leadership, in collaboration with the SEO area, for the creation of personalized communications to customers (+ 15% Open Rate, + 2,5% Conversion Rate) * Training of commercial agents in Bucharest (+50 employees during 2 years)