Alex Mayers Email & Phone Number

Geneva, Switzerland

Brand Manager of 10 separate brands across 5 years (Including Wella Professionals largest brand Koleston Perfect), and the sole brand manager for the Color Fresh Mask brand since launch.Initiative Manager, with experience launching over 10 initiatives, manging timings, budgets multifunctional team input and toolboxes deliverables spanning traditional media, eCom, web, digital and Social Media content.Budget Manager for the entire Wella Professional division budget, providing quarterly analysis, tracking and forecasting of current and future Fiscal Years, as well as recommendations on how to reallocate budget as needed to achieve targets while ensuring initiatives are sufficiently enabled. Base Business Manager, pushing for efficiencies and cost savings across multiple ongoing base business processes, including, toolboxes deliverables, agency selection & negotiation. Also managing the usage rights of all Wella Professionals Color models, providing visual clarity on what is available until when and negotiating extensions where needed.

Geneva, Switzerland

Geneva Area, Switzerland

During my time with Coty I have served as the focal point of communication between design, development and search agencies, aligning all parties on brand vision for a new website launch and ensuring timing are kept. I have also assisted in formulation and implementation of a brands digital launch strategy amongst many other tasks.

Tokyo, Japan

Panic Ball Media is a one stop solution to social media marketing - video production and creative content production. While there I conducted digital marketing, contributed to video production assisted in strategy development, as well as many other diverse tasks.

Tokyo, Japan

Analysed company finance and pricing structure, identified target markets, conducted SWOT analyses and aided in formulating a company strategy for market penetration.

Tokyo, Japan

Operated as part of a “skunkworks” group charged with designing an innovative strategy to launch a product (My Japan Box – a premium box of Japanese products sold overseas) in very short period of time. Responsible for price point determination, product composition, and background research into target market segments, competitor profiles and profit maximisation strategies.

Master'S Degree, International Business - Strategic Marketing

Education record

Bachelor'S Degree (Semester Abroad), International Business

Semester abroad for my study at Maastricht University - School of Business and Economics

International Baccalaureate, Higher Level: Physics, Economics, English. Standard Level, Maths, Environmental Systems, French