Alex Mcfarlane Email & Phone Number

All-round marketer currently employed as a Senior Digital Marketing Executive for TheCityUK in London.Through my experience I have gained a full range of marketing skills, including:• CRM management – including developing and implementing a new CRM system.• CMS management – including developing new websites, security updates and working with HTML.• Event management - Lead marketing contact for our major conferences.• Report production – including project management, timeline creation and proof reading.• Email campaigns - creation, execution and analysis of email campaigns and marketing lists.• Web analytics – use of GA4 to analyse web performance and customer journey.• Digital design – creating effective, visually appealing marketing content using Adobe Photoshop, InDesign, Illustrator, After Effect and Premier Pro.• AI superuser - Rolled out Microsoft CoPilot across the company• Social media management including paid for advertising.• Digital events – creating content for, and aiding in the running of webinars or digital events, including creating branded pre-recorded speaker videos. Graduated with First Class Honours in an International Business degree, during which a year was spent studying International Business in a German University.

Listed skills include Marketing, Business Development, Business Strategy, Management, and 7 others.