Alex Mcnab-Lundbäck Email & Phone Number

Copenhagen, Capital Region, Denmark

Helping founders and leaders grow their business, and improve their communication through personal branding, content, and storytelling.Working across industries including FinTech, Government and Public Sector, Hospitality and energy.

Copenhagen, Capital Region, Denmark

As the Head of PR & External Communication, I was responsible for developing and implementing the strategic proactive and reactive external communications that supported SimCorp's strategy.My role saw me providing strategic direction for all external communications and PR activities, as well as overseeing the creation of strategies that supported Marketing and key initiatives and business priorities through proactive, targeted, and high-impact communications.My responsibilities… Show more As the Head of PR & External Communication, I was responsible for developing and implementing the strategic proactive and reactive external communications that supported SimCorp's strategy.My role saw me providing strategic direction for all external communications and PR activities, as well as overseeing the creation of strategies that supported Marketing and key initiatives and business priorities through proactive, targeted, and high-impact communications.My responsibilities included coaching and guidance on the performance of assigned colleagues and managers.Key Achievements:- Reactive communications during the onset of the Ukraine war where 300 colleagues required relocation and support.- Extensive North America PR and External Communication strategy that was required to facilitate growth in the area in line with the organization's transformation. - Extensive writing and messaging development, including press releases, statements, long-form thought leadership articles, talking points, and Q&As.- Continually supporting Internal Communications with content, messaging, and strategy. Show less

Malmö, Skane County, Sweden

My role as Chief Communications Officer (Director of Communications), and acting CMO, was to drive the global communications and marketing strategy for the organisation (both Internal and External). Along with my team of first class communications and marketing professionals who operate globally across 4 countries we, every day, delivered tailored and complex customer acquisition strategies, managed ongoing media relations and PR activities, created and curated innovative social media… Show more My role as Chief Communications Officer (Director of Communications), and acting CMO, was to drive the global communications and marketing strategy for the organisation (both Internal and External). Along with my team of first class communications and marketing professionals who operate globally across 4 countries we, every day, delivered tailored and complex customer acquisition strategies, managed ongoing media relations and PR activities, created and curated innovative social media content, overseeing and protecting the corporate identity and branding for the organisation, and managed partner outreach. Show less

Frederiksberg, Copenhagen

As Head of Public Relations and Social Media, I supported the Specialty Photography business of Phase One by strategically planning, and executing innovative and world class omni-channel communications and content that supported the marketing, sales and PR agendas of Phase One.My role included leading and running the organisations Public Relations and Brand management, and managing the organisations social media channels, with a combined following of almost 500,000. This also includes… Show more As Head of Public Relations and Social Media, I supported the Specialty Photography business of Phase One by strategically planning, and executing innovative and world class omni-channel communications and content that supported the marketing, sales and PR agendas of Phase One.My role included leading and running the organisations Public Relations and Brand management, and managing the organisations social media channels, with a combined following of almost 500,000. This also includes strategically planning regular content, devising and implementing the social media strategy for Phase One, community management and devising and maintaining complex marketing campaigns with both paid and organic content.Moreover, I was responsible for managing the Public Relations and Media for the Phase One SP business, as well as Internal and External Communications. The role included devising complex media and brand messaging for product launches and managing media relations for the organisation including team members in both Denmark, rest of Europe, US and Australia. I was also the paid digital marketing lead, managing the combined digital marketing budget to ensure paid activity across channels (AdWords, Display, Video and SoMe) were fully optimised and constantly delivering ambitious ROI targets. Show less

Copenhagen Area, Capital Region, Denmark

Headed up Maersks global Social Media Channels with a combined audience of 4 million. Producing visual content, leading online conversations, monitoring sentiments, developing activation strategies, and driving campaigns for the corporate brand.My primary aim and objective was to maintain brand image while generating business relevant impact through our social media channels.Responsibilities included:Content curation – producing optimised digital content assets for all… Show more Headed up Maersks global Social Media Channels with a combined audience of 4 million. Producing visual content, leading online conversations, monitoring sentiments, developing activation strategies, and driving campaigns for the corporate brand.My primary aim and objective was to maintain brand image while generating business relevant impact through our social media channels.Responsibilities included:Content curation – producing optimised digital content assets for all Maersk’s digital channels. Strategy and Activation – Devising, amplifying and optimising the Maersk brand’s digital comms strategy across all social platforms (owned, earned and paid).Managing online engagements – day to day engagements with the Maersk community, answering questions and entering relevant conversations. Managing Maersks reputation online in times if crisis, providing 24hr monitoring and crisis support on social media.Listening and analytics – Documenting impact and uncovering relevant trends and conversations that can lead to opportunities. Testing formats and new content to continuously find new ways to improve the impact of the Maersk brand online.C-Suite Social Media Support - Training and guiding all c-suite level executive's on Social Media. Managing online profile of CEO and advising leadership team on digital communications. Show less

Copenhagen Area, Denmark

Headed up Maersks global Social Media Channels with a combined audience of over 5 million. Leading online conversations, monitoring sentiments, developing activation strategies, driving campaigns and producing and curating content assets for the corporate brand.My primary aim and objective is to maintain brand image and generate business relevant impact through our digital channels.Responsibilities include:Content curation – sourcing and occasionally producing optimised… Show more Headed up Maersks global Social Media Channels with a combined audience of over 5 million. Leading online conversations, monitoring sentiments, developing activation strategies, driving campaigns and producing and curating content assets for the corporate brand.My primary aim and objective is to maintain brand image and generate business relevant impact through our digital channels.Responsibilities include:Content curation – sourcing and occasionally producing optimised content assets for all Maersk’s digital channels. Strategy and Activation – Amplifying the Maersk brand’s digital presence through strategically relevant activation across all platforms (owned, earned and paid).Managing online engagements – day to day engagements with the Maersk community, answering questions and entering relevant conversations. Managing Maersks reputation online in times if crisis, providing 24hr crisis support on social media.Listening and analytics – Documenting impact and uncovering relevant trends and conversations that can lead to opportunities. Testing formats and new content to continuously find new ways to improve the impact of the Maersk brand online.C-Suite Social Media Support - Training and guiding all c-suite level executive's on Social Media. Managing online profiles and advising on digital thought leadership best practice. Also Acted up in to the role of Senior Digital Strategist on a temporary basis between January and April 2018. Worked on the overall content strategy for the global Maersk.com website, SoMe channels and internal digital communciations (Employee Advocacy). Advised senior internal stakeholders on Social Media activity and campaign content.Worked closely with External Media relations in the management of crisis communications on Social Media and the website. Show less

London, United Kingdom

Senior proactive and reactive communications in the Government Communications team based in 10 Downing Street and the Cabinet Office.Provided top-level strategic communications and media advice to senior ministers and secretaries of state, produced and managed national and international media opportunities for ministers and policy officials. Contributed significantly to 10 Downing Street and Prime Minister / Deputy Prime Minister communications planning and management, inputting to… Show more Senior proactive and reactive communications in the Government Communications team based in 10 Downing Street and the Cabinet Office.Provided top-level strategic communications and media advice to senior ministers and secretaries of state, produced and managed national and international media opportunities for ministers and policy officials. Contributed significantly to 10 Downing Street and Prime Minister / Deputy Prime Minister communications planning and management, inputting to their strategic comms team.Worked closely with First Secretary of State and Minister for the Cabinet Office, Damian Green (Defacto Deputy PM), Chis Skidmore MP and Caroline Nokes, Parliamentary Secretary to the Cabinet Office.Also worked closely with the Government Digital Service on communicating Cyber Security policy and innovative gov.uk functions for digital personal identification. Show less

Westminster, London

Providing strategic proactive and reactive media advice to senior council officers, senior members, services and contractors on a range of communications issues and channels.Responsibilities also include writing strategic communications plans to proactively communicate the councils core values and messages, drafting statements for cabinet in response to media enquiries and writing content for trade magazines and national press for both the council and external Westco clients.I… Show more Providing strategic proactive and reactive media advice to senior council officers, senior members, services and contractors on a range of communications issues and channels.Responsibilities also include writing strategic communications plans to proactively communicate the councils core values and messages, drafting statements for cabinet in response to media enquiries and writing content for trade magazines and national press for both the council and external Westco clients.I have also successfully led on major award winning campaigns including Superfast broadband in Westminster, Baker Street Two Way public consultation launch, Real Change Rough Sleeping initiative and NSPCC Neglect. I have also managed crisis communications plans for a range of issues including children's services, public protection and licensing including reactive crisis comms immediately following the Westminster Bridge attack and Grenfell Tower disaster in 2017. Moreover, I am also heavily involved in creating content for all social media channels and engaging with our communities through social media. One of my primary roles is to monitor all the councils social media accounts and respond to concerns and questions from residents and communities as well as distribute strategic content across all channels. Show less

London, United Kingdom

Was responsible for generating campaign interest and building and maintaining relationships with Marketing Managers, PR Managers and Brand Managers.Managed campaigns for major health, food and drink and technology clients to generate multimedia coverage that communicated all key messages and achieved set KPI'sNo 2 days are the same in this role, but included:- Establishing and maintaining client relationships.- Answering strategic briefs from clients with… Show more Was responsible for generating campaign interest and building and maintaining relationships with Marketing Managers, PR Managers and Brand Managers.Managed campaigns for major health, food and drink and technology clients to generate multimedia coverage that communicated all key messages and achieved set KPI'sNo 2 days are the same in this role, but included:- Establishing and maintaining client relationships.- Answering strategic briefs from clients with creative yet targeted proposals.- Networking with direct clients and PR agencies- Proactively pitching creative content ideas to clients relevant to current news agendas.- Creative sales - generating news angles and selling a story or event as opposed to a product! Show less

44 Wellington Street, Covent Garden. London

Senior Account Manager for a range of clients within the media relations team to advise, plan and deliver national and international PR campaigns for new and existing clients. Role included devising campaign strategies, writing national and international press releases and daily client relations. Sold in high profile campaigns for major brands and products to regional and national radio, national television and international media channels.Clients included: Microsoft, TomTom… Show more Senior Account Manager for a range of clients within the media relations team to advise, plan and deliver national and international PR campaigns for new and existing clients. Role included devising campaign strategies, writing national and international press releases and daily client relations. Sold in high profile campaigns for major brands and products to regional and national radio, national television and international media channels.Clients included: Microsoft, TomTom, Hilton Hotels & Resorts, Direct Line Car Insurance, Morrisons and Big Lottery Charity Fund. Show less

London, United Kingdom

Working across several skill bases as a PR and Communications consultant and Social Media Manager. Provided communications assistance with a variety of private and public sector clients. Wrote clear and concise marketing material and internal/external communications that were on message and engaging for the desired publics. Liaised with national and international media owners and journalists to achieve positive coverage in consumer and b2b press.Clients included: Arcticus… Show more Working across several skill bases as a PR and Communications consultant and Social Media Manager. Provided communications assistance with a variety of private and public sector clients. Wrote clear and concise marketing material and internal/external communications that were on message and engaging for the desired publics. Liaised with national and international media owners and journalists to achieve positive coverage in consumer and b2b press.Clients included: Arcticus Systems, Flying Camel Media, FCO and various non-profit organisations. Show less

Beijing City, China

Led on producing English language news content for global radio station. Followed up leads to gain high profile interviews and created and produced regular features on a range of topics including Business, Science and Culture.Worked with stakeholders to communicate often complex ideas and government policy in a detailed yet easy to understand way to a global audience. Key achievements : • Promoted and built social media presence including micro blog accounts… Show more Led on producing English language news content for global radio station. Followed up leads to gain high profile interviews and created and produced regular features on a range of topics including Business, Science and Culture.Worked with stakeholders to communicate often complex ideas and government policy in a detailed yet easy to understand way to a global audience. Key achievements : • Promoted and built social media presence including micro blog accounts. Developed daily podcasts and wrote regular online content that supported strategic aims. • Led busy news team during breaking of major international news events. • Secured exclusive interviews with key opinion formers and notable ministers and personalities. Show less

Chelmsford, United Kingdom

Set up and ran a successful video production and motion graphics company. The company produced everything from corporate videos, motion graphics for internal videos, wedding videos and everything in between.Clients included: BBC, Flying Camel Media, World Challenge and others.

London, United Kingdom

Responsible for working with digital media owners to get the message across in most effective way for variety of clients and sectors. Managed budgets of up to £1m. Key achievements include: • Assisted in development and design of key content for “Visit London”• Wrote and produced promotional video content for international corporate project.• Delivered high profile advertising campaigns in challenging timescale and budget.

Ba Hons Media Production, Radio And Television

Activities and Societies: University Radio Station (Siren FM), Radio News Team management.

Prca Advanced Certificate, Communication And Media Studies, Diploma

This management level qualification is for those practitioners with at least three years of full time experience in the PR industry. Each.

Advanced Certificate In Public Relations, Public Relations/Image Management, Highly Commended

The Advanced Certificate in Public Relations teaches practitioners a solid grounding in all of the key concepts, theories, techniques.