Alex Mitchell Email & Phone Number

Newburyport, Ma, Us

Dover, Nh, Us

-Led cross functional team through strategic replatform of www.nemoequipment.com from Woocommerce to Shopify prioritizing optimized redesign to drive conversion rate and improve user experience. Saw 20% increase in conversion rate across 2 different web properties in first year.-Managed NEMO’s first headless ecommerce strategy through Salsify and Shopify via direct API connection allowing for product data to flow seamlessly between platforms and supply all 3 of NEMO’s websites with product data. -Planned, implemented, and executed NEMO’s first email marketing strategy resulting in a 40% overall open rate with and over $1,800,000 in additional revenue across platforms. -Launched a in-house Amazon channel with custom integration to internally owned NEMO business systems. -Developed company’s marketing analytics reporting and data visualization bringing transparency to marketing strategy, KPIs, and tactics. Achieved leadership buy-in to long term strategy and team member alignment to goals. -Syndicated product data to all pertinent ecommerce sales points through the Salsify interface including, REI, Backcountry.com, Amazon and specialty retail. -Rolled out NEMO’s first b2b wholesale site through Elastic Suite, successfully migrating and digitizing the business’s previous wholesale ordering process. -Successfully launched nemoequipment.com’s first international sales direct to consumer program to Canada, resulting in a $350,000 increase in annual sales.-Led digital go to market executions on 3 product launches that extended from email to social and PR.-Developed and implemented NEMO's first ADA Compliance roadmap. -Worked with planning team to establish quarterly growth marketing planning and roadmaps that have successfully led to beating revenue plans for a global organization. -Owned marketing planning, execution, and budget tracking to ensure the team hit all necessary KPIs and smart goals.

Waltham, Massachusetts, Us

-Within first 6 months on-boarded new media agency and restructured advertising executions, updated all marketing materials to current brand requirements, restructured advertising attribution and rewrote copy that resulted in an increase conversion volume by 3x globally, a 40% increase in total qualified lead volume, and more than a 2.5x increase in click volume.-Tracked and monitored demand generation campaigns that drove more than 12,000 marketing qualified leads and created more than $15 million in global marketing qualified pipeline. -Actively managed a marketing portfolio of more than $1.2 million quarterly across 3 contents in advertising spend, content syndication and ABM campaigns.-Restructured Markforged’s organic strategy to target hyper specific keywords that resulted in a 18% increase in global organic traffic. Optimizations included: Backlink restructure, schema updates, on page SEO overhaul, and rebooted blog road map. -Worked with a team of copy writers and editors to execute content syndication program with over 2 dozen trade publications that have driven over 2000 marketing qualified leads and driven $1.25 million in global pipeline. -Forecasted performance marketing data and lead generation data for a global organization and tracked user acquisition costs from first touch to close.

Boston, Massachusetts, Us

-Owned, planned, and directed the Ecommerce channel across the Zipcar marketing team and organization. Led the marketing team in strategic Conversion Rate Optimization strategy with the assistance of cross functional engineering support. -Strategically led all of Zipcar in optimizing web performance, content & landing page updates, and strategic web production projects. -Led Zipcar.com's third party tagging updates and maintenance within Google Tag Manager.-Implemented technical SEO changes and worked with 3rd party agency to maintain search performance.-Owned and maintained all Google Analytics properties and segmentation. -Reported on customer acquisition and sign ups.-Worked strategically across the Digital Marketing team and coordinated engineering support and road map for all members of the marketing team.

Denver, Colorado, Us

• Manage all aspects of JazzHR.com via; updating content, optimizing UX, analyzing GA data, building microsites, managing 3rd party dev team, planning & executing two site redesigns and implementing 3rd party tracking pixels• Oversee and grow JazzHR’s online and social presence; help drive traffic and database growth through content, landing pages, email, advertising, events, SEM, and social engagement• Manage and optimize paid marketing performance across all channels including SEM, social, re-marketing, video, and display• Drive leads via programmatic demand gen programs, increasing new subscriber base• Develop and implement robust A/B and MVT testing programs to optimize results and drive desired behavior• Conduct market research & competitive analysis to assess strength, weakness, opportunities, and threats of online marketing strategy• Forecast, evaluate, track and measure success of programs against goals; continually make and implement recommendations for optimization and ongoing growth• Use Google Analytics to create custom segments and dive deeper into the user journey

Toronto, Ontario, Ca

-Manage day to Day client requests-Process RFPs-Create strategic media plans and case studies-Lead meetings with C-level executives-Process Ad-HOC requests and maintain viable client deliverables -Create IO's and manage monthly and quarterly billing on both AR/AP-Traffic all tags for all applicable campaigns-Process, create and manipulate all pertinent requests for reporting and analytics-Work with partners to optimize campaigns and increase ROAS-Report findings and suggestions to clients

London, London, Gb

• Managed internal operations related to campaign management, including media traders, design, and tech implementation• Put together weekly performance reports for clients for display advertising and email campaigns• Act as the Boston-based liaison for the West Coast team supporting and advocate for priorities, timely execution, and expanded education for remote teams.• Managed day to day business relationships and account growth with tier one digital advertising initiatives resulting in $250,000 in quarterly managed business • Generated ideas for new campaigns and developed, implemented and managed marketing campaigns across customer websites leveraging our proprietary software• Led weekly meetings with C-level executives related to tier one accounts• Managed relationships with agencies, affiliate networks, and OPM’s• Optimized campaigns to better achieve clients KPI’s across a variety of digital advertising initiatives

Boston, Massachusetts, Us

As an ad operations associate at Digilant Inc. I have gained first hand knowledge of the what it takes to operate inside a cutting edge programmatic DSP that offers true cross platform services to an extremely diverse and expanding client portfolio. Every day that I come into the office I am surrounded by an extremely bright and motivated team of individuals that have helped me grow and decipher the metamorphosis of the digital and Adtech realm. Over the past year I have had a wide variety of responsibilities at Digilant that include but are not limited to the following:-Planning, initiating, and executing the day to day operations of digital campaign management-Establishing and maintaing excellent performance for all digital campaigns which under my management have seen an average CTR of .19 % and over 11,000 total conversions for over $1.8 million worth total media spend.-Creating RFP's and strategies for upcoming digital campaigns-Maintaining and managing client relationships-Analyzing advanced data to make optimizations relative to individual campaign goals-Utilizing various industry technologies and platforms, DCM, DFA, Adaptv, UBIMO, Celtra, Bluekai, Mediamind, Flashtalking,

• Lead content generator for various clients that included drafting and pitching stories to newspapers and magazines about cliental activities, resulting in four published articles and two video interviews • Acted as press liaison for local and national media outlets• Updated client’s social media pages and blogs daily with content that was generated in our office as well as information about industry trends• Drafted client activity reports and presentations for prospective clients, which resulted in the acquisition of a new client• Conducted marketing research on Burellesluce to create media lists, locate pertinent media outlets, and acquire contact information for various forms of media• Organized and executed charity events for clients