Alex Mitchell Email & Phone Number

Newburyport, MA, US

Dover, NH, US

-Led cross functional team through strategic replatform of www.nemoequipment.com from Woocommerce to Shopify prioritizing optimized redesign to drive conversion rate and improve user experience. Saw 20% increase in conversion rate across 2 different web properties in first year.-Managed NEMO’s first headless ecommerce strategy through Salsify and Shopify.

Waltham, Massachusetts, US

-Within first 6 months on-boarded new media agency and restructured advertising executions, updated all marketing materials to current brand requirements, restructured advertising attribution and rewrote copy that resulted in an increase conversion volume by 3x globally, a 40% increase in total qualified lead volume, and more than a 2.5x increase in click.

Boston, Massachusetts, US

-Owned, planned, and directed the Ecommerce channel across the Zipcar marketing team and organization. Led the marketing team in strategic Conversion Rate Optimization strategy with the assistance of cross functional engineering support. -Strategically led all of Zipcar in optimizing web performance, content & landing page updates, and strategic web.

Denver, Colorado, US

• Manage all aspects of JazzHR.com via; updating content, optimizing UX, analyzing GA data, building microsites, managing 3rd party dev team, planning & executing two site redesigns and implementing 3rd party tracking.
• Oversee and grow JazzHR’s online and social presence; help drive traffic and database growth through content, landing pages, email, advertising, events, SEM, and social engagement
• Manage and optimize paid marketing performance across all channels including SEM, social, re-marketing, video, and display
• Drive leads via programmatic demand gen programs, increasing new subscriber base
• Develop and implement robust A/B and MVT testing programs to optimize results and drive desired behavior
• Conduct market research & competitive analysis to assess strength, weakness, opportunities, and threats of online marketing strategy

Toronto, Ontario, CA

-Manage day to Day client requests-Process RFPs-Create strategic media plans and case studies-Lead meetings with C-level executives-Process Ad-HOC requests and maintain viable client deliverables -Create IO's and manage monthly and quarterly billing on both AR/AP-Traffic all tags for all applicable campaigns-Process, create and manipulate all pertinent.

London, London, GB

• Managed internal operations related to campaign management, including media traders, design, and tech implementation
• Put together weekly performance reports for clients for display advertising and email campaigns
• Act as the Boston-based liaison for the West Coast team supporting and advocate for priorities, timely execution, and expanded education for remote teams.
• Managed day to day business relationships and account growth with tier one digital advertising initiatives resulting in $250,000 in quarterly managed business
• Generated ideas for new campaigns and developed, implemented and managed marketing campaigns across customer websites leveraging our proprietary software
• Led weekly meetings with C-level executives related to tier one accounts

Boston, Massachusetts, US

As an ad operations associate at Digilant Inc. I have gained first hand knowledge of the what it takes to operate inside a cutting edge programmatic DSP that offers true cross platform services to an extremely diverse and expanding client portfolio. Every day that I come into the office I am surrounded by an extremely bright and motivated team of.

• Lead content generator for various clients that included drafting and pitching stories to newspapers and magazines about cliental activities, resulting in four published articles and two video interviews
• Acted as press liaison for local and national media outlets
• Updated client’s social media pages and blogs daily with content that was generated in our office as well as information about industry trends
• Drafted client activity reports and presentations for prospective clients, which resulted in the acquisition of a new client
• Conducted marketing research on Burellesluce to create media lists, locate pertinent media outlets, and acquire contact information for various forms of media
• Organized and executed charity events for clients