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Strategy is how you change behavior. Story is how you change belief. Sports is the perfect mix of both.I believe in the power of threes and know these things to be true:1) Tension breeds progress - in relationships, in creative work, in life. 2) Data is just people in disguise - find the story, tell it confidently, make us feel something.3) True mentorship is the greatest way to learn about yourself, your leadership style, and your craft.
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Strategy DirectorThe Robot CompanyUnited States
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Freelance Group Strategy DirectorFreelance Sep 2023 - PresentStrategic mind for hire available for whatever you, your company, and your team need. Specializing in sports culture, entertainment + gaming, and tech, but interested in everything. Let's make things happen.Experience: Peloton, ESPN, NFL, NBA, College Football, Beats by Dre and multiple collegiate NIL deals.
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Strategy DirectorArts & Letters Creative Co. Feb 2021 - Oct 2023Richmond, Virginia, UsStrategic lead helping HubSpot carve the future of the B2B tech space, and helping ESPN reimagine sport's modern relationship with fans across various legacy and emerging platforms:- ESPN Brand- NFL on ESPN- NBA on ESPN- CFB on ESPN- ESPN Bet- espnW- This is SportsCenter- Audience expansion & Thought Leadership -
Planning DirectorBbdo Worldwide Jan 2020 - Feb 2021New York, Ny, UsLeading strategic planning across various lines of business:- AT&T TV + AT&T TV Now- Internet + AT&T Fiber- AT&T Gaming special projects and cross-product efforts - Sport sponsorship campaigns including CFB, CFB Playoffs, NFL and NBA -
Senior Brand PlannerBbdo Worldwide Mar 2018 - Jan 2020New York, Ny, UsBrand strategy and data-driven research for AT&T Entertainment, across multiple services and products. Mobility — Apple // Samsung // NetworkVideo — AT&T TV // DirecTV // DirecTV Now // NFL Sunday TicketInternet — AT&T Internet // AT&T FiberSport Sponsorships — NBA // College Football + CFB Playoffs // March MadnessWarnerMedia Entertainment — Initial AT&T x WM creative post-mergerClios Advertising Awards — Full creative campaign for their 2019 awards
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Strategist72Andsunny Apr 2017 - Mar 2018OoHelping drive the development of strategic insights, crafting inspiring briefs and supporting in the creative process to ensure our team produces the most potent work possible.- Proficient in qual - Sharpening quant skills (specifically Simmons)Activision -- Call of Duty: WWII // Destiny 2- Helping building strategic launch platform for both titles- Crafting insights and creative executions for all both titles- Building strike plans and strategic platforms for integrated campaigns for both titles- Guiding branded social efforts across multiple channels- Assisting in smaller tactics like DLC content creative executions- Presenting to multiple partner agencies and client teamsNew Business:- New Era Hats- eBay -
Jr. Strategist72Andsunny Oct 2015 - Apr 2017OoDeveloping insights, honing brief writing skills and adding to the collaborative efforts to inspire our creative teams. I've had the great opportunity of working on multiple brands during my tenure here.Google - Chromecast: "Tap. Tap. And It's On Your TV" (Year 3 in market) - Google Elections: An educative aid to help inform voters throughout the 2016 Presidential Election - Google Home: The launch of Google's smart home connected hub. Aired during Super Bowl 51. - Google Home (Year 2): Repositioning the device's second year in-marketOther projects: - Helped launch a Silicon Valley tech startup (not yet public) - 4 pitch teams including Nvidia Shield and Outback Steakhouse - Curate a daily Google newsletter on tech and culture headlines to help stoke our creative teams - Mentored 72U interns to help them transition and navigate into the professional world - Helped lead a month-long brand strategy course with DaVinci High School students
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Strategic Communications + Marketing InternGhana Football Association Jun 2015 - Aug 2015I produced content for the GFA website including preview pieces on upcoming matches, descriptions of Premier League table events, and player bios for public events like the Super Clash and President's Cup. I also provided strategic insights regarding the site's digital presence to help the organization become more effective at consumer retention and increasing digital traffic. I produced decks for the President of the GFA to visualize considerations on how to become more efficient with the digital site, as well as how to implement sponsorship and celebrity influence on their consumer base to increase foot traffic to GFA events and Premier League matches.
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Graduate Teaching FellowUniversity Of Oregon Jan 2014 - Jun 2015Eugene, Or, UsI helped guide lectures for the Gateway series in the Journalism school, which focus on journalistic and communication-based practices. Students are asked to hone their skills through various assignments meant to test their interview, research and real world perspectives.I taught labs every week which help the students practice skills needed in professional media positions. These labs provided me the opportunity to teach Final Cut Pro X, InDesign, Photoshop, and basic organizational skills for working in groups. -
Academic Tutor For Oregon AthletesUniversity Of Oregon Sep 2012 - Apr 2015Eugene, Or, UsI worked directly with University of Oregon student athletes helping them build effective educational habits and instilling confidence in the classroom to match their confidence on the playing field. I helped with daily tasks such as being another perspective for the student athletes to critique ideas for assignments, as well as assisting them with test preparation.
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Varsity Assistant Head Football Coach, Offensive Line CoachSouth Eugene High School Jan 2013 - Jan 2015Eugene, Or, UsI coached the offensive line for the South Eugene Axemen football team, as well as helped with the defensive line. As the Assistant Head Coach I would attend all booster club and fundraising meetings, I would produce marketing posters and public announcements regarding events for the team, and I would assist Head Coach Kevin Leonard in daily administrative tasks. I also acted as the academic coordinator for the entire program, which meant I would perform grade and attendance checks with the South Eugene staff. I would also assist student athletes with homework during our designated study hall.
Alex Morrison Skills
Alex Morrison Education Details
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University Of OregonInterdisciplinary Studies -
Southern Oregon UniversityHuman Communication
Frequently Asked Questions about Alex Morrison
What company does Alex Morrison work for?
Alex Morrison works for The Robot Company
What is Alex Morrison's role at the current company?
Alex Morrison's current role is Strategy Director.
What is Alex Morrison's email address?
Alex Morrison's email address is al****@****bdo.com
What is Alex Morrison's direct phone number?
Alex Morrison's direct phone number is +154195*****
What schools did Alex Morrison attend?
Alex Morrison attended University Of Oregon, Southern Oregon University.
What skills is Alex Morrison known for?
Alex Morrison has skills like Sports, Athletics, Social Media, Event Planning, Social Networking, Facebook, Public Speaking, Microsoft Office, Leadership, Customer Service, Keynote, Powerpoint.
Who are Alex Morrison's colleagues?
Alex Morrison's colleagues are Dominic Blackwell-Cooper, Bernard Mafumba, Isaac Nance, Sadi Kuperman, Angelina Singleton, Randye Rand, Chris James.
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