Oversee all phases of operation at Wigle Whiskey and Threadbare Cider including production, aggressive sales and marketing, restaurants and retail.

Adjunct Faculty teaching Public Relations and Advertising

-Created, developed and oversaw the implementation and execution of all brand development and transformation initiatives including digital, web and traditional advertising and social and public relations campaigns-Developed “cross platform” retail and marketing strategies with corresponding tactical plans that grow the company’s operational brands and revenues-Budgeted, forecasted and managed marketing spends to achieve corporate growth objectives-Oversaw the activities of agency partners and other vendors who are supporting your strategic vision-Provided communications leadership and advisement to the CEO and ownership group.

•Created an in-house agency responsible for all traditional and digital media marketing, advertising, and communications, elevating 25 business units within the resorts. Responsibilities include campaign development and execution of advertising for skiing, snowboarding, dining, spa, golf, sporting clays, employee recruitment, real estate and hotel for multiple properties.•Increased lodging and skier visits by 60% while reducing advertising spends by 80%.•Increased Season Pass sales by 40% by integrating the season pass office into marketing and using data and CRM marketing to build more sales by converting single and multiple day ticket buyers into pass holders and removing barriers to purchase resulting in ten million in annual revenue.•Oversaw team that created a recent viral video that reached 50 million views.•Plan all digital media marketing and advertising including content, email, web and social.•Responsible for all external and internal communications related to media relations and employee relations for a staff of 2100.•Provide communications leadership and advisement to the CEO and ownership group.•Manage a Community Relations Department that has distributed over $500,000 in goods and services to the region over the last 3 years.•Create and execute all special events and festivals at the resorts.

Led a full-service, in-house marketing and advertising team responsible for all television, print and radio advertising, sales support and PNC Park signage. • Developed and executed a series of rebranding campaigns.• Created and edited all commercials for television and radio broadcast yielding an estimated $350,000 in savings for the organization.• Produced all game day entertainment for the PNC Park Video Board including all music videos, player interviews, player highlights, and promotional commercials for in-house broadcast from 2000 to 2004.• Managed a staff of 25 including a technical director, 5 cameramen, character generator, public address announcer, audio engineer and organist from 2000 through 2004.

• Supervised 90 telephone consultants serving PNC Bank, Ohio, Delaware, and Kentucky. Responsibilities included sales and service delivery of bank products with an emphasis on a high level of customer service and benefits counseling, to create cross-sell and up-sell opportunities. • Traveled to the market headquarters in Cincinnati and Harrisburg to support the integration of the Ohio and South Central Pennsylvania call centers to the Direct Bank. • Interviewed candidates for the Financial Services Consultant position.