Alex Namba Email & Phone Number

Los Angeles, CA, US

• Redesigned websites for clients to make them more responsive, intuitive, and easy-to-navigate
• Conducted user research including user interviews, competitive analysis and card sorting and synthesized results into insights and action
• Developed information architecture, user flows, and refreshed branding.
• Designed high-fidelity wireframes, clickable Figma prototypes and conducted usability tests.
• Collaborated with client to establish project scope, goals, branding and technical constraints

• Responsive design: Ideated, wireframed, tested, and prototyped intuitive e-commerce journey across all devices
• End-to-end iOS App: Designed an end to end iOS mobile app that enabled users to track, discover and connect over food
• Added a feature to existing app: Designed a new trip planning feature that embeds with the current National Park Service app

• Conducted split URL and A/B tests to determine most effective website designs based off of user activity data such as heatmaps, clickmaps, and recordings
• Collaborated with design to create and improve marketing collateral including landing pages, display ads, and email templates
• Managed, analyzed, and optimized marketing campaigns across multiple channels including display advertising, podcast, email, and chat
• Worked with cross functional teams, including design, sales, and customer support, to execute targeted marketing campaigns

• Configured, scripted and iterated on website chatbot conversation flows based off of user engagement activity
• Created and edited product demo video that was used in sales calls to educate prospective leads

Newport Beach, California

• Coached and developed group of 10 sales associates in women’s apparel department to drive sales and overall store profit through demonstration of best sales tactics
• Designed and presented slide deck of capstone project results to store management
• Collaborated with sales managers to attain weekly goals of regular sales and credit through monitoring fulfillment, analyzing sales reports, and touching base with associates
• Organized and marketed promotional event "My Client Night" with Benefit cosmetics booth, Free People stylist, merchandise discounts, and catering resulting in attracting 11 returning clients and addition of 10 new.

Los Angeles

• Promoted wholesale fashion company's brand to 800+ contacts, via outbound calling or MailChip, on upcoming collections, trade show appearances, and pop up sales
• Reorganized buyer, product, and order data resulting in updated company's ecommerce platform and corrected inventory records
• Analyzed sales reports on inventory sold, product trends, and target audience to provide recommendations regarding company's marketing strategy that were later sent to boutiques for evaluation

Bachelor Of Business Administration (Bba)

Ux Academy, Ux Design

• After completing a 4-week UX Foundations course, I joined UX Academy to complete 480+ hours of coursework learning design essentials.