Alex Nieminen is a Professor of Practice at Turku School of Economics at the University of Turku. They is proficient in German and Swedish. Colleagues describe them as "In field of marketing, advertising and branding honest opinions are rare thing. If you are looking for advertising agency with honest opinions and honest agenda to drive your business & brand in new heights talk to Alex & his team. Alex is truly a visionary with the most honest opinions - sometimes so honest it may hurt you. But then again, in end of the play, in our field of marketing and in this era - honest person like Alex is a very rare thing. Glad you hired me. Learned a lot. Thank you. " and "Alex's incredible driving force was what made The Works and later Icon Medialab into the great companies that they were. He's able to combine being at the edge of development, working hard and having fun while doing it into one great package."