Alex Nikolaev Email and Phone Number

Define the direction & lead the team that executes Infotainment, Connected Car Services, and data product strategy: Product proposal, customer value proposition, program management, cost tracking, and sales plan:• Developed and implemented product strategy for Features on Demand (FaaS): line up, business case, project management, sales, and launch plans.• Defined & led the implementation of Connected Car monetization services: in-car payment, on-screen prompts, streaming, stolen vehicle tracking.• Created long term CCS monetization plan.• Proposed next generation infotainment system: product proposal based on customer pain points & technology trends.• Designed the EV Light Commercial Vehicle infotainment system customer journey: EV route planner for fleet, specific apps, screen interface optimisation.• Head the adoption of agile project management in the team

Responsible for mid & long term strategy (2024+) of Connected Car in Nissan Europe & Russia:Customer voice analysis, functionality planning, management of European supplier panel, businesscase definition, implementation strategy creation.• Developed vehicle FOTA strategy.• Defined the implementation strategy of Google Automotive Services in the European region.• Secured region unique requests in GAS platform: Hybrid Radio, Payment systems, IoT, devices integration.• Negotiated the development cost with suppliers on 3rd party regional apps.• Proposed customer account strategy to operate different IDs in a seamless way: Nissan ID, Google.• ID, Android ID.• Created & put into development the VPA strategy for Nissan Europe: Google Assistant, Amazon Alexa, Nissan Assistant alignment.• Proposed & validated next generation EV experience features: Enhanced Intelligent Route Planner, additional remote Control functions.• One employee in direct report.

Created and passed into development the next generation (2024 +) of Infotainment systems &Smartphone app: functionality, supplier negotiations, customer journey, implementation strategy,pricing & business case.• Defined hardware strategy of Head Unit, Instrument Cluster & Head-up display for 2025+.• Led product proposals by analysing customer needs (NCBS, internal MI studies), competition benchmark (JATO & 3rd party platforms) & internal R&D capabilities.• Validated technical requirements for CCS functions: ex.: in-car payment, parking app, charging app.• Validated technical requirements of the future generation of the smartphone app.• Participated in initial negotiations with regional suppliers of the online services.• Supported the business case creation & validation for each feature & complete CCS system.• Developed overall CCS strategy to make sure all proposed functionality fits into single customer journey.• Created a product brief for downstream functions.Elaborated technology specs, pricing and launch strategy of present generation (2022+) Infotainmentsystems & Smartphone app: Nissan Ariya and other upcoming models.• Validated & supported creation of technical requirement documents for Intelligent Route Planner, in-car VPA, EV precondition & scheduling.• Adopted Intelligent Route Planner for European customer needs: charging strategy, ePOI search logic, smartphone to Head Unit sync.• Adopted in-car VPA & Amazon Alexa for European customer needs: functionality prioritization, MNO strategy.• Supervised implementation of Amazon Alexa and Google Home home-to-car VPAs to European market: project management & marketing strategy proposal.• Tailored EV unique experience for European customer: vehicle charging & HVAC preconditioning & scheduling.• Created Pricing & Launch strategy of the Connected Car System on the market.

• Led large cross department projects & set new processes in company (ex.: launched top-end multimedia system in RUS factory in 6 months vs usual lead-time of 5 years; Turnover per year: € 20M)• Supported short team IVI strategy for Russian market & Navigation Map Updates for Europe• Created and launched accessory line up for EMEA region: Content, Cost, volume, pricing, material, styling direction. Vehicle scope EUR & RUS (present and next generations): Qashqai, X-Trail, Datsun, Infiniti (Turnover per year: € 102M)• Helped Vehicle product planning in defining Special Versions (content, overall business model) to support vehicle Life Cycle Plan (Turnover per year: € 20M)• Defined customer accessories needs & overall accessories strategy for next generation vehicles (accessories line up for Ariya & next generation of Qashqai & X-Trail)

• Coordinated line up of Accessories and Parts EMEA (process coordination, product positioning). i.e.: full range of accessories for Infiniti. Annual Turnover: € 30M• Managed Supply Chain: Parts & Accessories demand forecast, supervision of forecast methodology modification, claims management that resulted in successfully stabilized fill rate up to KPI: 97%• Created and managed marketing assets for accessories: photo-shoot management; brochure, salesmen guide, website content development, performance & promotion strategy deployment

• Created & maintained campaigns for marketing intelligence and customer quality departments• Supported new CRM software implementation in RBUs

• Develop and control of specific CRM projects (Mild Seven up-trade program, LD loyalty program)• Manage and report “classic” CRM mechanics (welcome, activation campaigns, collect & get etc.) for such brands as Mild Seven (Mevius), Glamour, and Winston.• Control feedback system (standard questions prediction, maintaining the system of answering to nonstandard questions)• Prepare of monthly and yearly CRM activities reports• Process orders of the department (through SAP)

• Manage banner campaigns of such brands as HP, McDonalds, Estee Lauder, Huawei• Create and launch McDonalds Russia content in social networks (Facebook, vk.com)• Prepare campaign reports

• Elaboration of special branded zones in 3 Intersport shops• Sales analysis to verify the best type of zones• Materials purchasing, shipment and installation control• Development of motivation program for consultants