Alex O. Husner🌎 Email and Phone Number
As an experienced leader in vacation rental marketing, I have a passion for developing direct booking strategies that drive sales overnight and brand over time, connecting all aspects of digital, social and traditional marketing. For the past 14 years, I served as Chief Marketing Officer for two of the largest vacation rental companies in the United States.As CMO for Casago, a national vacation rental franchise business, I led business development efforts for the East Coast and expanded the company into key markets including Myrtle Beach, Fort Lauderdale, Gulf Shores, Orange Beach, Daytona Beach & New Smyrna Beach. During my 13-year tenure as CMO with Condo-World, I spearheaded the growth of the North Myrtle Beach based vacation rental company from 150 to 500 condos under management, driving $25M in annual revenue of which 95% came through direct marketing efforts. CondoWorld.com became the highest gross booking revenue portal for vacation rentals in the Myrtle Beach area, ranking #1 on Google for all searches related to condo rentals in one of the most competitive destinations in the US.In early 2024, I left the corporate world to open my own business. In this new venture, I'm able to offer my 14 years of CMO experience to select vacation rental companies and technology/service providers as a strategic extension of their team, helping them grow their businesses and build their brands profitably and sustainably. I am the Co-Host of ‘Alex & Annie: The Real Women of Vacation Rentals’ podcast with Annie Holcombe. Our podcast has been named to the Top 30 Hospitality Podcasts for the past two years in a row by the International Hospitality Institute, and we are in the Top 5% Global Rank of all podcasts (ListenNotes).I had the honor of serving as Chairman of the Board of Directors of the Myrtle Beach Area Chamber of Commerce & CVB (DMO) in 2022, and was a Board member from 2016 – 2023. I served on the VRMA (Vacation Rental Manager’s Association) from 2021-2023, as well as the North Myrtle Beach Chamber of Commerce Board of Directors from 2013 – 2019.
Directly Alex
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Ceo & FounderDirectly Alex Mar 2024 - PresentDriving business growth and expert marketing direction for ambitious vacation rental companies, resorts and hospitality technology & service providers.
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Co-Founder & HostAlex & Annie: The Real Women Of Vacation Rentals Nov 2021 - PresentPanama City, Florida, UsThe go-to resource for insights, inspiration, and industry expertise in the vacation rental and hospitality sectors, this podcast features candid conversations with industry leaders, innovative thinkers, and successful entrepreneurs who are shaping the future of travel and hospitality.Known for its approachable style and actionable advice, the Alex & Annie Podcast delivers valuable perspectives on marketing, technology, operations, and leadership, making it an essential listen for anyone looking to thrive in the fast-evolving vacation rental industry. -
FounderHappy Guest Jan 2024 - PresentHappy Guest is a cutting-edge guest experience platform designed to streamline communication and elevate the vacation rental experience for both property managers and their guests. By offering tools for seamless pre-arrival coordination, in-stay support, and post-stay engagement, HappyGuest empowers property managers to deliver exceptional service, increase operational efficiencies and drive ancillary revenue. -
Fractional CmoBoom Sep 2024 - PresentMiami, Fl, UsBoom is an innovative technology company revolutionizing the vacation rental industry through AI-powered solutions. Designed to empower property management companies and vacation rental operators, Boom provides a cutting-edge platform that simplifies operations, enhances guest experiences, and drives profitability.As their Fractional CMO, I work closely with Boom’s leadership team to refine brand positioning, develop strategic marketing initiatives, and foster partnerships that elevate the company’s visibility and influence in the industry. -
Fractional CmoHost & Home Mar 2024 - PresentHost & Home is a premium vacation rental management company dedicated to providing exceptional guest experiences and delivering maximum value to homeowners. Operating in Hilton Head Island, SC and beyond, Host & Home combines local expertise with innovative technology to offer seamless property management, personalized service, and impressive results for both guests and property owners.As their Fractional CMO, I collaborate with Host & Home’s leadership team to develop and execute strategic marketing initiatives that drive brand awareness, attract homeowners, and enhance guest engagement. My role focuses on refining the company’s messaging, optimizing marketing channels, and positioning Host & Home as a trusted leader in the vacation rental industry. -
Advisory Board MemberCanmonkey Aug 2024 - PresentCanMonkey is an innovative logistics service designed to solve one of the most overlooked challenges in property management—trash can management. Specializing in vacation rental and short-term rental properties, CanMonkey ensures trash cans are placed at the curb and returned promptly, providing a seamless solution that keeps properties compliant and neighborhoods clean.With a focus on reliability and efficiency, CanMonkey offers property managers peace of mind, allowing them to focus on delivering exceptional guest experiences while ensuring hassle-free waste management.. -
Chief Marketing OfficerCasago Nov 2022 - Jan 2024Scottsdale, Arizona, UsAs CMO for Casago, a national vacation rental franchise business, I led business development efforts for the East Coast and expanded the company into key markets including Myrtle Beach, Fort Lauderdale, Gulf Shores, Orange Beach, Daytona Beach & New Smyrna Beach. -
Chief Marketing OfficerCondo-World Resort Properties Jun 2009 - Oct 2022North Myrtle Beach, Sc, UsAs Chief Marketing Officer, I lead strategic planning for Condo-World's expansion and development. I ensure our marketing initiatives are in sync with our strategic goals, and work closely with our marketing team that consists of developers, designers, social media and revenue management experts. The majority of our programs and systems have been developed in-house as proprietary work to Condo-World, giving us ample flexibility to constantly evolve and innovate, and challenge what is considered possible in vacation rental marketing and distribution. A few areas of specialty include website development, SEM/SEO, social media, creative conception, lead management, OTA partnerships, revenue growth opportunities, email marketing, reputation management, traditional/print marketing, etc. I prospect, evaluate and secure strategic partnerships with local and national technology and hospitality partners. -
Account ExecutiveNew Media Digital Jun 2008 - Jun 2009Marketing, Advertising, and Interactive solutions
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Account ExecutiveMotto Aug 2007 - Jun 2008New York, Ny, Us -
InternTracey Edwards O'Neil May 2007 - Aug 2007TEO is a nationally recognized branding firm with offices in Bedford, New Hampshire and Boston, Massachusetts, My internship enabled me to gain experience in the healthcare, banking, service, and tourism industries.
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Campus ManagerStudentcity.Com Aug 2006 - Mar 2007Peabody, Ma, Us
Alex O. Husner🌎 Education Details
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Radford UniversityAdvertising -
The Derryfield School
Frequently Asked Questions about Alex O. Husner🌎
What company does Alex O. Husner🌎 work for?
Alex O. Husner🌎 works for Directly Alex
What is Alex O. Husner🌎's role at the current company?
Alex O. Husner🌎's current role is Fractional CMO & Strategic Marketing Advisor for Vacation Rental Companies and Technology Suppliers I Co-Founder of Happy Guest | Co-Host of “Alex & Annie: The Real Women of Vacation Rentals Podcast”.
What schools did Alex O. Husner🌎 attend?
Alex O. Husner🌎 attended Radford University, The Derryfield School.
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