Alex O'Rourke (Nee Smith)

Alex O'Rourke (Nee Smith) Email and Phone Number

Unlocking Potential in Brands & The People Behind Them. πŸ” Practical & Fun Marketing Training That Sticks. πŸ‘©β€πŸŽ“ Passionate About Inspiring The Next Generation Of Female Leaders πŸ… @ LockSmith
Alex O'Rourke (Nee Smith)'s Location
Hazlemere, England, United Kingdom, United Kingdom
Alex O'Rourke (Nee Smith)'s Contact Details

Alex O'Rourke (Nee Smith) work email

Alex O'Rourke (Nee Smith) personal email

n/a

Alex O'Rourke (Nee Smith) phone numbers

About Alex O'Rourke (Nee Smith)

MEET ALEX β–Ί I’m an empathetic marketing leader & coach. I’ve worked for multinationals (Diageo), SMEs (Camelot) and start-ups (Fever-Tree). My career has given me 20+ years experience in every aspect of the marketing mix, with teams and budgets of all sizes, in the UK, Europe and Global. In 2020 I co-founded LockSmith and now specialise in delivering capability training to develop marketing teams into the best they can be. I’m a true believer that the best way to grow brands is to grow the people behind them; a business’ most powerful asset is their people and a supported, empowered team can deliver anything.WHY LOCKSMITH? β–Ί Savvy marketing leaders know that business performance is driven by the calibre of their marketing team. Our clients come to us to improve both functional marketing skills (the what) and leadership, confidence & teamworking skills (the how). We're here to unlock the potential in your brand by growing the people behind it. We love nothing more than solving your marketing and innovation challenges, training your team and providing coaching.TRAINING COURSES β–Ί We offer a full suite of blended learning solutions including live and / or virtual workshops, e-learning options, webinars & 1 to 1 follow-ups. Whatever you choose you can guarantee our courses are always practical, fun and immersive.COACHING & MENTORINGβ–Ί Coaching & mentoring are beneficial for anyone wanting help to make a change in their personal or professional lives. Coaching helps us understand what makes us tick, what matters to us and who we are when we’re at our best. It helps us find our own solutions to problems. Mentoring is more β€˜hands on’ and as mentors we offer practical advice and ideas for how to overcome the challenges you face. We offer both 1:1 and group programmes.EMPOWERING WOMEN β–Ί I’m passionate about inspiring women to be their brilliant best because I believe the world would be a better place if there were more women in positions of power and influence. Having faced many career obstacles myself I use my first hand experience to help women of all ages overcome their own hurdles.LET’S TALK β–Ί Message me on LinkedIn, email alex@locksmith.works, call +44 7792 896400, or book on https://calendly.com/teamlocksmith.SPECIALITIES β–Ί Marketing Director, CMO, Innovation Director, Marketing, Innovation, Training, Trainer, Personal development, Capability training, Transformational Life CoachOUTSIDE OF WORK β–Ί I love planning & going on new adventures with my family, walking in the woods and trying to keep on top of my garden.

Alex O'Rourke (Nee Smith)'s Current Company Details
LockSmith

Locksmith

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Unlocking Potential in Brands & The People Behind Them. πŸ” Practical & Fun Marketing Training That Sticks. πŸ‘©β€πŸŽ“ Passionate About Inspiring The Next Generation Of Female Leaders πŸ…
Alex O'Rourke (Nee Smith) Work Experience Details
  • Locksmith
    Co-Founder
    Locksmith Mar 2020 - Present
    London, Gb
    At LockSmith we exist to unlock the potential in brands by growing the people behind them through practical & fun training & coaching that equips marketers to be the best they can be.We design and deliver bespoke training solutions for businesses drawing on our combination of blue chip, SME and start up experience. Our programmes cover all aspects of marketing and innovation, soft skills and leadership skills. We pride ourselves on designing programmes that are engaging, fun, practical and that stick!
  • Better Nature
    Advisor & Mentor
    Better Nature Oct 2022 - Oct 2023
    London, London, Gb
    I supported the CMO of this exciting start up business with monthly mentoring and coaching
  • Breaking Through Careers
    Strategic Advisor And Executive Coach
    Breaking Through Careers Jan 2021 - Jan 2022
    London, Gb
    Breaking Through Careers is a social enterprise that aims to empower young people to choose and pursue their dream career. I provide strategic business advice as well as support for the founder through 1 to 1 coaching.
  • The Copy Club
    Non Executive Board Member And Coach
    The Copy Club Jun 2020 - Jul 2021
    London, Gb
    The Copy Club is a fantastic organisation set up to unite and empower young, entrepreneurial marketers across the world. I advise on all matters related to the running of the business and provide coaching support for the founder and team.
  • Fever-Tree
    Global Innovation Director
    Fever-Tree Aug 2017 - Jan 2020
    London, London, Gb
    Defined the Innovation agenda across 70+ markets making Fever-Tree the most disruptive, admired challenger brand in the drinks industry. Recruited as part of a senior team to accelerate business growth globally I am proud to have been part of one of the most successful scale ups in recent history.
  • Diageo
    Marketing & Innovation Director, Europe
    Diageo May 2014 - Jul 2017
    London, Gb
    Member of the senior leadership team reporting into the GM I was responsible for a P&L of Β£235m. Led a team of 12 across 5 markets to develop world-class innovation pipelines and marketing plans. Remit was end to end delivery of the NPD pipeline (20+ projects) from strategy & opportunity identification, insight and concept development, liquid & packaging development through to creative & comms development and launch planning. Delivered a 26% YOY performance in my final year to beat plan and make innovation the fastest growing part of the European business.
  • Diageo
    Marketing Director Europe, Tequila Portfolio
    Diageo Jul 2011 - Apr 2014
    London, Gb
    Responsible for the Diageo tequila portfolio, with a core focus on Jose Cuervo, the world’s largest tequila brand. Fully P&L accountable I was responsible for managing the brand owner relationship, negotiating annual volume targets, developing annual brand plans, managing a Β£10m A&P budget and leading a team of 7 people based across 4 countries. Proud to have transformed the notoriously tricky brand owner relationship and beat plan every year in tenure.
  • Diageo
    Marketing Manager, Gordons & Pimms
    Diageo Aug 2008 - Jul 2011
    London, Gb
    Re-energised Britain’s most loved gin brand by developing an innovation, commercial and communications strategy to reclaim Gordon’s rightful place as β€˜first drink of the evening’. Drove equity measures to levels not seen for 5+ years via the award winning, TTL campaign β€œshall we G&T started?”. Coupled with a limited edition packaging strategy & pioneering shopper proposition I put the brand - and subsequently the category - back into MAT growth for the first time in 5 years. In Jan 2011 I took on leadership of the Pimms brand team for 6 months to resolve a resourcing crisis. I managed a disciplinary process, recruited for 3 vacancies and re-energised a very demotivated agency team to leave the brand set up for future success on my departure.
  • Diageo
    Marketing Manager, Budweiser
    Diageo Apr 2007 - Aug 2008
    London, Gb
    Bud Light was successfully launched in Ireland in Sept 2006 and under my tenure the brand grew a further 30% in year 2. I lead the development of a new brand positioning and comms strategy which won a marketing brilliance award for driving and sustaining brand equity measures to equal those of our most established competitor.
  • Camelot Group
    Maketing Communications, Npd & Strategy
    Camelot Group 1998 - 2007
    Watford, Hertfordshire, Gb
    Multiple roles across marketing and innovation, culminating with a role leading the development of the marketing strategy and plans for the 3rd licence bid (which we won). Proud to be part of the team who transformed the National Lottery Scratchcards brand, taking it from decline to +44% growth in 3 years.

Alex O'Rourke (Nee Smith) Skills

Marketing Strategy Fmcg Marketing Strategy Brand Management Customer Insight Marketing Communications Marketing Management Digital Marketing Shopper Marketing Trade Marketing Fast Moving Consumer Goods Integrated Marketing Brand Development Management Market Research Relationship Marketing Team Leadership Cross Functional Team Leadership Strategic Planning P&l Management Product Development Coaching Team Building Third Party Relationships Innovation Development Innovation Management Product Innovation People Skills People Development Solution Focused Senior Stakeholder Management Stakeholder Engagement Market Planning Business Strategy Brand Equity Advertising Start Up Ventures Start Ups Leadership Alcoholic Beverages Brand Architecture Retail Soft Drinks Wine And Spirits Industry Above The Line Global Strategy Emotional Intelligence Stakeholder Management

Alex O'Rourke (Nee Smith) Education Details

  • Animas Centre For Coaching
    Animas Centre For Coaching
  • University Of Bath
    University Of Bath
    General
  • Beaconsfield High School (Uk)
    Beaconsfield High School (Uk)
    French And Business

Frequently Asked Questions about Alex O'Rourke (Nee Smith)

What company does Alex O'Rourke (Nee Smith) work for?

Alex O'Rourke (Nee Smith) works for Locksmith

What is Alex O'Rourke (Nee Smith)'s role at the current company?

Alex O'Rourke (Nee Smith)'s current role is Unlocking Potential in Brands & The People Behind Them. πŸ” Practical & Fun Marketing Training That Sticks. πŸ‘©β€πŸŽ“ Passionate About Inspiring The Next Generation Of Female Leaders πŸ….

What is Alex O'Rourke (Nee Smith)'s email address?

Alex O'Rourke (Nee Smith)'s email address is al****@****ree.com

What is Alex O'Rourke (Nee Smith)'s direct phone number?

Alex O'Rourke (Nee Smith)'s direct phone number is +4484390*****

What schools did Alex O'Rourke (Nee Smith) attend?

Alex O'Rourke (Nee Smith) attended Animas Centre For Coaching, University Of Bath, Beaconsfield High School (Uk).

What skills is Alex O'Rourke (Nee Smith) known for?

Alex O'Rourke (Nee Smith) has skills like Marketing Strategy, Fmcg, Marketing, Strategy, Brand Management, Customer Insight, Marketing Communications, Marketing Management, Digital Marketing, Shopper Marketing, Trade Marketing, Fast Moving Consumer Goods.

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