Alex O'Rourke (Nee Smith) Email and Phone Number
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MEET ALEX βΊ Iβm an empathetic marketing leader & coach. Iβve worked for multinationals (Diageo), SMEs (Camelot) and start-ups (Fever-Tree). My career has given me 20+ years experience in every aspect of the marketing mix, with teams and budgets of all sizes, in the UK, Europe and Global. In 2020 I co-founded LockSmith and now specialise in delivering capability training to develop marketing teams into the best they can be. Iβm a true believer that the best way to grow brands is to grow the people behind them; a businessβ most powerful asset is their people and a supported, empowered team can deliver anything.WHY LOCKSMITH? βΊ Savvy marketing leaders know that business performance is driven by the calibre of their marketing team. Our clients come to us to improve both functional marketing skills (the what) and leadership, confidence & teamworking skills (the how). We're here to unlock the potential in your brand by growing the people behind it. We love nothing more than solving your marketing and innovation challenges, training your team and providing coaching.TRAINING COURSES βΊ We offer a full suite of blended learning solutions including live and / or virtual workshops, e-learning options, webinars & 1 to 1 follow-ups. Whatever you choose you can guarantee our courses are always practical, fun and immersive.COACHING & MENTORINGβΊ Coaching & mentoring are beneficial for anyone wanting help to make a change in their personal or professional lives. Coaching helps us understand what makes us tick, what matters to us and who we are when weβre at our best. It helps us find our own solutions to problems. Mentoring is more βhands onβ and as mentors we offer practical advice and ideas for how to overcome the challenges you face. We offer both 1:1 and group programmes.EMPOWERING WOMEN βΊ Iβm passionate about inspiring women to be their brilliant best because I believe the world would be a better place if there were more women in positions of power and influence. Having faced many career obstacles myself I use my first hand experience to help women of all ages overcome their own hurdles.LETβS TALK βΊ Message me on LinkedIn, email alex@locksmith.works, call +44 7792 896400, or book on https://calendly.com/teamlocksmith.SPECIALITIES βΊ Marketing Director, CMO, Innovation Director, Marketing, Innovation, Training, Trainer, Personal development, Capability training, Transformational Life CoachOUTSIDE OF WORK βΊ I love planning & going on new adventures with my family, walking in the woods and trying to keep on top of my garden.
Locksmith
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Co-FounderLocksmith Mar 2020 - PresentLondon, GbAt LockSmith we exist to unlock the potential in brands by growing the people behind them through practical & fun training & coaching that equips marketers to be the best they can be.We design and deliver bespoke training solutions for businesses drawing on our combination of blue chip, SME and start up experience. Our programmes cover all aspects of marketing and innovation, soft skills and leadership skills. We pride ourselves on designing programmes that are engaging, fun, practical and that stick! -
Advisor & MentorBetter Nature Oct 2022 - Oct 2023London, London, GbI supported the CMO of this exciting start up business with monthly mentoring and coaching -
Strategic Advisor And Executive CoachBreaking Through Careers Jan 2021 - Jan 2022London, GbBreaking Through Careers is a social enterprise that aims to empower young people to choose and pursue their dream career. I provide strategic business advice as well as support for the founder through 1 to 1 coaching. -
Non Executive Board Member And CoachThe Copy Club Jun 2020 - Jul 2021London, GbThe Copy Club is a fantastic organisation set up to unite and empower young, entrepreneurial marketers across the world. I advise on all matters related to the running of the business and provide coaching support for the founder and team. -
Global Innovation DirectorFever-Tree Aug 2017 - Jan 2020London, London, GbDefined the Innovation agenda across 70+ markets making Fever-Tree the most disruptive, admired challenger brand in the drinks industry. Recruited as part of a senior team to accelerate business growth globally I am proud to have been part of one of the most successful scale ups in recent history. -
Marketing & Innovation Director, EuropeDiageo May 2014 - Jul 2017London, GbMember of the senior leadership team reporting into the GM I was responsible for a P&L of Β£235m. Led a team of 12 across 5 markets to develop world-class innovation pipelines and marketing plans. Remit was end to end delivery of the NPD pipeline (20+ projects) from strategy & opportunity identification, insight and concept development, liquid & packaging development through to creative & comms development and launch planning. Delivered a 26% YOY performance in my final year to beat plan and make innovation the fastest growing part of the European business. -
Marketing Director Europe, Tequila PortfolioDiageo Jul 2011 - Apr 2014London, GbResponsible for the Diageo tequila portfolio, with a core focus on Jose Cuervo, the worldβs largest tequila brand. Fully P&L accountable I was responsible for managing the brand owner relationship, negotiating annual volume targets, developing annual brand plans, managing a Β£10m A&P budget and leading a team of 7 people based across 4 countries. Proud to have transformed the notoriously tricky brand owner relationship and beat plan every year in tenure. -
Marketing Manager, Gordons & PimmsDiageo Aug 2008 - Jul 2011London, GbRe-energised Britainβs most loved gin brand by developing an innovation, commercial and communications strategy to reclaim Gordonβs rightful place as βfirst drink of the eveningβ. Drove equity measures to levels not seen for 5+ years via the award winning, TTL campaign βshall we G&T started?β. Coupled with a limited edition packaging strategy & pioneering shopper proposition I put the brand - and subsequently the category - back into MAT growth for the first time in 5 years. In Jan 2011 I took on leadership of the Pimms brand team for 6 months to resolve a resourcing crisis. I managed a disciplinary process, recruited for 3 vacancies and re-energised a very demotivated agency team to leave the brand set up for future success on my departure. -
Marketing Manager, BudweiserDiageo Apr 2007 - Aug 2008London, GbBud Light was successfully launched in Ireland in Sept 2006 and under my tenure the brand grew a further 30% in year 2. I lead the development of a new brand positioning and comms strategy which won a marketing brilliance award for driving and sustaining brand equity measures to equal those of our most established competitor. -
Maketing Communications, Npd & StrategyCamelot Group 1998 - 2007Watford, Hertfordshire, GbMultiple roles across marketing and innovation, culminating with a role leading the development of the marketing strategy and plans for the 3rd licence bid (which we won). Proud to be part of the team who transformed the National Lottery Scratchcards brand, taking it from decline to +44% growth in 3 years.
Alex O'Rourke (Nee Smith) Skills
Alex O'Rourke (Nee Smith) Education Details
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Animas Centre For Coaching -
University Of BathGeneral -
Beaconsfield High School (Uk)French And Business
Frequently Asked Questions about Alex O'Rourke (Nee Smith)
What company does Alex O'Rourke (Nee Smith) work for?
Alex O'Rourke (Nee Smith) works for Locksmith
What is Alex O'Rourke (Nee Smith)'s role at the current company?
Alex O'Rourke (Nee Smith)'s current role is Unlocking Potential in Brands & The People Behind Them. π Practical & Fun Marketing Training That Sticks. π©βπ Passionate About Inspiring The Next Generation Of Female Leaders π .
What is Alex O'Rourke (Nee Smith)'s email address?
Alex O'Rourke (Nee Smith)'s email address is al****@****ree.com
What is Alex O'Rourke (Nee Smith)'s direct phone number?
Alex O'Rourke (Nee Smith)'s direct phone number is +4484390*****
What schools did Alex O'Rourke (Nee Smith) attend?
Alex O'Rourke (Nee Smith) attended Animas Centre For Coaching, University Of Bath, Beaconsfield High School (Uk).
What skills is Alex O'Rourke (Nee Smith) known for?
Alex O'Rourke (Nee Smith) has skills like Marketing Strategy, Fmcg, Marketing, Strategy, Brand Management, Customer Insight, Marketing Communications, Marketing Management, Digital Marketing, Shopper Marketing, Trade Marketing, Fast Moving Consumer Goods.
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