Alex Oxenham Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Bc, Ca

Vancouver, Bc, Ca

• Lead a team of seven full time employees and two student associates, manage an annual budget of $850,000• Responsible for overall direction of the club’s community outreach strategy including more than 30 charitable programs, youth hockey initiatives that reach more than 2,700 players annually and community & fan engagement strategy that includes diversity & inclusion programs, large fan facing events and others• Member of CSE’s leadership team, contributing to strategic planning process for company• Work with players on their brand and outreach programs in the community• Created and now lead 16 NHL teams on a collaborative program raising awareness for mental health called ‘Hockey Talks’. Primarily driven on social media, this campaign averages 15,000 #hockeytalks uses as well as more than 72 million impressions annually• Lead the theme night committee, which organizes all the large fan facing events • Member of 50th anniversary steering committee• Strong relationships with key stakeholders; hockey executive, senior leadership team, ownership, donors, alumni, staff, players and their families, NHL executive and various non-profit organizations• One of the club’s spokespeople for community and charitable initiatives • Develop and oversee specific fan engagement initiatives that recognize select fan demographicsCanucks For Kids Fund:• Raised a record $7.1 million in 2019/2020• Reporting to the Board of Directors, I oversee all fundraising events and programs related to the Fund including granting process• Develop and write all content for events as well as write and produce vignettes for annual CFKF telethon• Launched online 50/50 program – at the time it was first of its kind in the league and has increased revenues more than 25%• Work closely with our core beneficiaries; Canuck Place Children’s Hospice, Canucks Autism Network & BC Children’s Hospital

Vancouver, Bc, Ca

• Led a staff of two full time employees, plus up to three contract positions • Developed and directed events and strategic communications plans for the $200 million Campaign for BC Children, including collateral, messaging, community outreach and media relations• Member of the foundation’s leadership team• Oversaw four budgets, totaling over $1.6 million• Managed patient family requests and relationships• As brand manager, developed and launched revised brand guidelines for internal and external constituents• Wrote public service announcements, media releases and backgrounders on a variety of programs• Co-wrote and produced the ‘One Big Need’ campaign, featured on TV, radio and print.• Managed direction and logistics of various events, including media launches and donor recognition events• Worked closely with our media partners, Global BC & Pattison Broadcast Group, and ad agency, TBWA• Responsible for the production and operations of our annual Miracle Weekend that broadcasts live throughout the province and hosts over 1,000 donors and volunteers over the weekend

Ca

• Led a staff of four, responsible for selecting and setting up player, alumni & family appearances• Developed and executed strategic programs and cause related marketing initiatives to publicize the club and our players• Acted as director of the department and the Jays Care Foundation during a maternity leave• Extensive volunteer management, member of the 2003 logo launch team, and organized in-game recognition events for various nonprofit organizations• Implemented ‘Get Home Safe’ program with Child Find Ontario - reached over 4000 children per season• Planned and executed 3 events that together raised in excess of $120,000 for the Jays Care Foundation• Worked on the ‘Field of Dreams Gala’ raising over $100,000 for the Jays Care Foundation

• Named ‘Manager of the Quarter’ for 3rd quarter, 2001, member of the Executive Leadership Committee• Exceeded PR Goals (based on number of media impressions) in 2001 by 25%• Member of winning the Sales & Marketing Team of the Year in 2001 for all Starwood Canadian Properties• Wrote all press releases, managed all incoming media requests, developed an internal newsletter and acted as brand manager for resort• Worked with the Director of Marketing on all advertising campaigns, as well as package promotions• Organized weekly VIP receptions, implemented and executed ‘Robbie Burns Night’ for media partners (100 people), ‘Workaholics Unite’ summer client party (500 people) and Holiday party (300 people)

• Managed the Donations-in-Kind program that included the distribution of upwards of 1200 donations/year, also the response of over 2400 requests per year• Managed the Mini Minor Hockey Program, Fan Club, and the NHL Nike Street Hockey Program• Managed player appearance and various community events