E-Commerce Content Specialist
• Created and managed digital shelf content across a multitude of retailer sites, utilizing SEO best practices and A/B testing, which developed a consistent brand image and shopping experience across all retailer sites• Built an internal PIM system and maintained Syndigo, creating processes for adding new products, streamlining the new product additions and product updates workflow• Trained several team members on product setup across multiple retailers sites, including: Amazon, Home Depot, Walmart, Target, Lowe’s, HSN, and more• Organized and directed product photo shoots, while utilizing Adobe Creative Suite to edit and finalize product assets (Product photos, custom infographics, lifestyle photos, 360° spins, etc.)• Monitored PDP performance & content health scorecards, optimizing and implementing content updates to boost search rankings, product category rankings, and PDP traffic and conversion ratesContent Update Results: Increased overall organic traffic by ~15%, reducing ad spend and improving brand recognition; Improved catalog traffic rates by hundreds to thousands of percentage points, while simultaneously boosting overall conversion rate WoW and YoY; Significantly boosted Karcher products’ category and search rankings above class on all product categories
