A new young and dynamic wine importer and merchant selling predominantly to the London restaurant trade. Launching with 16 carefully selected producers exclusive to me, I ship direct from France, Italy and Spain with a focus very much on Spain. Importing everything from exciting and original wines from forgotten styles, regions and grapes to exemplary, classic wines from established and well loved regions there are few boundaries. I ensure I offer value for money, an engaged service and quality products from sensible winemakers.

Founder of www.themodestmerchant.com, an educational and entertaining wine portal aimed at making wine more accessible and digestible through reviews, articles and news and corporate, private and group tastings.

Developing and maintaining new on-trade business accounts in the restaurant, bar and pub sector, procuring new wines for Albion Wine Shippers' portfolio and managing and growing our shop, retail and private business.

Assisted in the responsibilities of running the day-to-day retail business of Lea and Sandeman's flagship shop

Worked client facing in the International department of a global media agency for a range of large consumer brands; creating marketing strategies and media plans, negotiating costs to deliver value/ROI and executing, managing and optimising media campaigns.

On Saturday afternoon and evenings, over the course of four months, I worked on the bar in the boutique Italian Wine bar on Portobello road. As well as serving customers I familiarised myself with Classica's UK import wine portfolio (at the time owned by the Tuscan Avignonesi family), expanded my knowledge of Italian regions and wines and polished up on my spoken Italian.