71 Visuals is a creative branding and visual communication / production agency based in the New York Metropolitan area.With over 50 years as an industry leader, the company specializes in a wide range of services, including:- Digital Printing (Large format printing, vinyl graphics and murals, signage, etc.)- Creative Services & Graphic Design- Interactive InstallationsAs a member of the client services team at 71 Visuals, I play a crucial role in ensuring the smooth and successful execution of projects.• Empower Seamless Project Delivery - Establish clear project scope and gathering crucial information through insightful questions, ensuring smooth transitions from conception to production.• Guarantee client satisfaction - Secure all necessary approvals and sign-offs prior to production, minimizing revisions and delays. • Optimize production workflows - Establish actionable plans with the internal teams, consistently achieving deadline adherence.• Manage installation logistics - Oversee installation schedules, contracting and hiring labor for site surveys and installations, guaranteeing successful project completion.

As a member of the CreateMe Live Service Delivery team, I helped bring all aspects of on-site production to life for retail and events nationwide — ensuring that high quality customization experiences are delivered. This included engaging in project development processes, assisting with pitching new business opportunities, producing technical schematics, and calculating logistics & staffing.• Spearheaded direct-to-garment, dye sublimation, and embroidery offerings for marquee brands like Adidas, Polo Ralph Lauren, Levi Strauss, Michael Kors, and Vineyard Vines. Implemented these technologies in retail stores, pop-up activations, and permanent installations in US/Canada.• Created technical production requirements - Collaborated with clients to map out floor plans, schematics, and conducted site visits for optimal space utilization.• Orchestrated seamless logistics - Managed equipment shipping, ensuring flawless production execution across diverse locations.• Led and empowered a high-performing team of production associates. Identified / recruited top freelance talent and partner with staffing agencies to seamlessly scale during peak periods.• Fostered collaborative environment - Established strong relationships with the Warehouse team to ensure accurate kit and hardware fulfillment.• Developed meticulous production schedules and timelines - Effectively briefed and held the team accountable, ensuring projects stayed on track and exceeded client expectations.• Proactively mitigated production risks - Identified potential issues and took decisive action to minimize impact and deliver positive outcomes.• Championed technology adoption - Stayed abreast of the latest print customization, rigging, power, and safety innovations, propelling the department forward.

• Drove over $2.6 million in revenue between 2020-2022 by leading the development and execution of diverse projects from environmental signage and interior design to retail branding and event graphics.

• Led U.S.-East Coast production for the experiential technology firm and executed 50+ projects that accounted for $500K+ revenue in 2019. In Q1 2020, Generated $80K+ revenue despite pandemic constraints, demonstrating adaptability and resilience.• Produced flagship experiences for renowned brands including Netflix, Capital One, Fotografiska Museum, Barclays, New Era Cap, Estee Lauder, Inter Miami CF, and SiriusXM Pandora - exceeding client expectations and generating significant social media buzz.• Managed the entire production lifecycle - From ideation and budget development to scheduling, execution, and post-event analysis, ensuring seamless project delivery and exceeding ROI. • Pioneered cutting-edge Photo, Video, Mixed Reality and contactless (NFC/RFID) technologies to create groundbreaking experiential and social marketing campaigns.

• Managed Production, Warehouse operations, fabrication, and logistics planning for the BizBash and Event Marketer-award winning creative visual experience agency.• Delivered interactive installations and digital solutions for prestigious clients like CNN, Canon, Comic-Con, Disney, Governors Ball, Instagram, Microsoft, NFL, NY Yankees, Super Bowl, SXSW, and more.• Orchestrated permanent installations at Facebook HQ, Madison Square Garden, Radio City Music Hall, and Niketown NYC, solidifying the agency's reputation for impactful branding.• Prepared and maintained product inventory to ensure all equipment was tested, packed, and shipped on schedule.• Developed and implemented successful staffing & recruitment programs, cultivating a skilled team of 20+ representatives proficient in delivering exceptional experiences.• Provided comprehensive on-site and remote tech support, troubleshooting hardware components and optimizing proprietary software solutions for flawless performances.

• Managed full-service creative branding projects from concept to completion, exceeding expectations for major clients like Autism Speaks, New York Jets, J. Crew, Macy's, UBS, and WWE. • Cultivated new business initiatives and expanded upon existing client relationships, ensuring long-term partnerships and repeat business.• Supervised and mentored a team of 5+ employees, including Account Coordinators, Graphic Designers, and Interns, fostering a collaborative and high-performing environment.• Reduced direct project costs by 30% through strategic vendor partnerships with fabrication, installation, logistics, and print providers.• Optimized operational efficiency by managing contracted labor for installation and removal of large format signage at events, retail stores, public and private facilities, and sports stadiums.• Masterfully coordinated operational needs, including freight scheduling, IT and communications support, and onboarding and training of new hires, ensuring smooth project execution.

• Generated $50K+ in ticket sales revenue during Q1/Q2 of the 2012 MLB season, exceeding individual targets and contributing to team success.• Managed over 300 accounts, building strong relationships with full season, premium, partial plan, and group ticket holders, leading to increased retention and sales opportunities.• Captured leads through inbound and outbound calls, meetings, in-game entertainment, and networking events, ensuring a consistent pipeline of potential customers.• Utilized Microsoft Dynamics CRM to track interactions with existing clients and prospects, providing valuable insights for targeted sales campaigns and personalized customer experiences.

• Assembled press kits and handled photo and merchandise requests for Superstar media days/appearances • Assisted in the creation of venue contracts and letters of intent• Monitored and edited WWE website to maintain accuracy of promotional materials (media photos, talent appearances, venue information) for +300 Live Events/year.• Distributed various reports to the Live Events department weekly

• Assisted with the preparation and maintenance of ad & sponsorship sales requests and corporate research functions; ad-hoc marketing needs • Prepared ratings reports for WWE televised programming, utilizing Nielsen Galaxy Explorer• Facilitated Digital Media and Web Analytics research• Used Analytic tools (Omniture, ComScore, etc.) to record web usage of WWE.com’s 12.8 million unique visitors

• Member of the Events Staff for the New York Jets, during the 2010 NFL regular season at MetLife Stadium• Attended to all Game-Day Staff and Jets employees with preparations and last minute tasks• Coordinated Pee-wee Football half-time games; Participated in pre-game pyrotechnics set-up• Set up and broke down Generation Jets Fest and grounds during the 2010 Training Camp in Cortland, NY.• Directed fans and their questions, maintained order along the fences to keep the fans and players’ safety secure • Operated giveaways/promotional tables at the Training Camp field entrance • Aided security staff during after-practice autograph sessions

• Aided Ticket Sales Representatives (making cold calls, researching new clients, making sales visits to clients)• Through individual and group teamwork, sold $10,000 worth of tickets, and merchandise• Used Archtics ticketing software to organize current season ticket holders and potential buyers• Winner of the NY Islanders Team Apprenticeship Competition for summer ’09 interns. Recognized by Team President and awarded personalized Islanders jersey as grand prize