Alex Plotnikov Email & Phone Number

Kyiv, Ukraine

- Managing the creative process: orchestration, stakeholder relationship management, overseeing a pool of in-house and external copywriters, as well as collaboration with other creative teams (design, video); this also includes managing a 6-figure creative budget (content creation, design, copyediting, etc.);- Building alignment between marketing teams and stakeholders to collaboratively deliver engaging marketing campaigns: SDRs, promotions/ advertising teams, as well as other outbound and inbound marketing teams;- Collaboration and oversight of strategic content marketing plans, from ideation to content creation;- Creating content for various marketing campaigns: from email copy and pillar pages to blog posts and long-form content pieces;- Serving as an internal stakeholder for a variety of marketing activities: conversion rate optimization (website, SEO, etc.), strategic marketing campaign execution (quarterly cadence);- Reporting on and optimizing content performance, with a layered system of internal KPIs (from traffic, time-on-site, sessions, and other basic performance indicators to specific pipeline generation and conversion optimization goals);- Executing a long-term content strategy based on marketing and product marketing priorities (annual content plan, 10+ long-form content pieces and hundreds of supporting content assets, from ads and blog posts to field-ready collateral and webpages)- Managing the cross-collaboration of creative teams, marketing stakeholders, and external vendors involving dozens of participants, adhering to budget constraints and content quality requirements

- Marketing production management: overseeing the content creation pipeline for all types of marketing content (blogs, white papers, landing pages, email copy, banners, booth graphics, etc.) through a variety of collaborative and project management efforts, involving a multitude of stakeholders and assignees;- Creating various marketing content: emails, blogs, landing page copy, ad copy, etc.; supporting strategic marketing initiatives through various project management and content management tactics- Overseeing internal content distribution (managing the sales enablement content lifecycle)

- Overseeing a multitude of content management and content creation processes (from ideation to writing, stakeholder reviews, copywriting reviews, design process, design approvals, publication);- Optimizing marketing production processes around written content and other types of marketing deliverables (graphics, video, etc.);- Overseeing and improving the utilization of the marketing toolkit dedicated to content (a combination of an enterprise-grade content production platform and a sales enablement platform); managing large-scale processes within the creative team (coordinating/ orchestrating sweeping marketing messaging and design updates)

- Creating and managing a variety of outbound email marketing activities- Creating outbound email sequences and optimizing their efficiencyServing as an internal SME for team members (building a deep understanding of the product, industries, pain points, etc.)- Creating onboarding and educational materials for team members (from slide decks to training sessions and online learning modules)- Reviewing / vetting work of junior outbound marketing team members (reviewing leads, content, messages, etc.)

Lviv, Ukraine

- Email marketing (drip email sequences)- Content management - Website optimization (web design, SEO, UX/UI, content)- Video scripts- Magento community outreach- Product research (competitive intelligence, client outreach/surveys)- Advertising (creating/optimizing search ads)

Ivano-Frankivsk

- Newsletters (email content, creating trigger email sequences)- Sales funnel modeling- Content management - Website optimization efforts (web design, SEO, UX/UI usability management, content.)- Branding- Video scripts- Magento community outreach- Product research (competitive intelligence, client outreach/surveys)

- newsletters (scheduling, writing, sending out email updates)- PPC advertising (Google Adwords, Bing Ads, Facebook Ads)- development of distribution channels (partnership/affiliate programs, establishing connections with potential partners)- ARM (acquisition, retention, monetization) modeling- cooperation with IT department (SCRUM, drafting technical requirements, etc.)- sales funnels modeling, development, implementation and optimization (B2B, B2C marketing).- press release writing- social media management - website content management (site copy review, copywriting)- advertising copywriting (based on 4U principle and others).- website optimization efforts (web design/ UX/UI usability management)- cooperation with freelance employees (programmers, designers, etc.) through Freelance.ru, oDesk.com, etc. - banners (drafting designs and copywriting). - participation in website development (drafting technical requirements, UX/UI testing, etc.)

- newsletters (scheduling, writing, sending out email updates)- sales funnels modeling, development, implementation and optimization (B2B, B2C marketing)- press release writing- social media management - website content management (site copy review, copywriting)- advertising copywriting (based on 4U principle and others)

- Live customer support (email, chat, phone)- Crisis management/ troubleshooting - Customer relationship management- Service/ technical support- Vendor relationships management

Bachelor'S Degree, Accounting

Activities and Societies: - KVN (stand up comedy club) - Basketball team - Student council

Master'S Degree, International Economics