Spearhead the Reddit advertising business marketing across six distinct Large Customer Sales sectors, including Auto, Media & Entertainment, QSR + Delivery, Pharma, and CPG. Formulate and implement best-in-class global marketing strategies with a primary emphasis on driving business relationships, solution acceptance, scalability, and revenue for sales teams. Create strategic positioning and content for target audiences based on industry expertise, market evaluation, analysis, and comprehension of client and corporate goals and priorities. Lead multi-channel campaign execution through consistent collaborative efforts with cross-functional teams from Sales, Industry, Events, Public Relations, Product Marketing, Solutions Engineering, Measurement, Creative, and Insights. Create and execute an editorial schedule capitalizing on corporate milestones, seasonal trends, significant launches, and supporting brand stories. Engage with Marketing Sciences to research and investigate major 1st and 3rd party consumer trends and industry data aimed at creating engaging and informative thought-leadership narratives.

Serve as a key stakeholder in the strategy building process from digital brief development through creative concept creation to execution. Constantly seeking new ways to innovate and experiment while pushing our brands into the connected future leveraging consumer insights to implement relevant and engaging consumer journeys end-to-end.•Conceived, launched and stewarded a first to market subscription box (Insider's Club) to democratize our direct-to-consumer channel leveraging our cross portfolio of brands•Work closely to collaborate with brand, Shopper, IMC, Connections and IT to develop, test and deliver defined digital programs/capabilities with a go-to-market plan•Represent the voice of the digital shopper/consumer in the planning process•Strategic development to drive aggressive digital acquisition growth while identifying the highest value consumers to tailor marketing tactics and creatives to attract and retain these loyalist•Contribute to the ‘selling stories’ for our brand programs, partnerships and platforms•Manage external digital agencies, IT, and vendor companies to execute programs end-to-end•Apply solutions across owned channels validating via A/B testing to ensure we are implementing the most successful strategy to the appropriate channels to increase engagement and incremental visits•Continual analysis and optimization of campaign performance, executing changes based on quantitative, actionable insights.•Seamlessly pivot back and forth from providing thoughtful insight on strategic marketing efforts and day-to-day project management of campaigns in development.•Assess results of programs, provide post-program decks that capture learnings and incorporate them into future work while driving a measurement mindset

Strong strategic marketing and digital experience allied with unique creativity and business acumen with an emphasis on building brand value across Auto, Movie Studios, Travel and Tech clients. Proven track record in generating and managing distinctive 360 campaigns as well as developing practical solutions to ignite consumer awareness and engagement• Utilize emerging consumer data and analytics to create innovative, forward thinking solutions across Discovery’s content and platforms for RFP responses and proactive pitches• Build large-scale programs and marketing solutions, from concept through execution for AST clients. Utilize all platforms (TV, digital, mobile, and social) to distribute contextually relevant content that connects our engaged audience with Discovery advertising partners.• Oversee and update the Ad Sales Marketing budget expenses • Provide support for the director while managing the day to day responsibilities of the manager on the Integrated Marketing and Solution’s AST team.• Attend client meetings and client integration production shoots to manage marketing projects and priorities in real time• Develop sales marketing collateral such as one-sheets and new opportunity decks• Proven project management skills in a complex environment with high accountability to utilize resources to complete projects on time and within budget.

Think creatively to identify relevant partnership opportunities that merge clients’ goals with Network brand and/or programming while balancing revenue targets and marketing expenses. •Develop turnkey and custom marketing concepts in response to incoming RFPs and collaborate with network to ensure RFP concepts are viable and executable.•Manage relationships with clients and agencies through the execution phase of integrated deals, as well as merchandise successful deliverables to position Networks for successful renewals.•Manage budget for costs related to all custom marketing elements tied to advertiser deals. •Maintain strong working relationships with internal DCL divisions as well as external groups (ad agencies, etc.) to drive incremental revenue via the successful sell-in of multi-platform partnerships. •Sustain in-depth knowledge of consumer and media/marketing industry trends in order to help create unique partnership offerings that differentiate Discovery's portfolio from competitive Networks.•Handle client-based projects as necessary, such as overseeing client integrations at program and customized shoots.•Work in tandem with the digital media team as it relates to client opportunities across platforms.

Act as primary liaison for clients developing and executing marketing campaigns that promote and create awareness around their brand. Work efficiently with several departments such as production, design team, digital, sales and the network to leverage clients brand exposure on multiple platforms. Create custom on-air elements, product integrations, and sponsorship opportunities, often providing on-set expertise for product integrations. Through leveraging expert relationship building and account management, successful marketing partnerships were executed.• Focused on the Branding & Marketing efforts of the Sales Team & Integration into various on-air production, digital campaigns, and social media efforts• Participate in development of high-impact, cross-brand partnership platforms to meet customer brand objectives & drive incremental revenue across the DCI portfolio• Manage brand assets, sales collateral and premiums for each of the initiatives including generating creative briefs, managing approval process, time lines and execution of final product• Provide scalable solutions for advertisers & deliver innovative concepts to RFP’s• Analyze campaign performance statistics in collaboration with research to recommend optimized media solutions and highlight Nielsen results.• Highly organized & detail oriented, with ability to work under pressure, handle multiple projects and meet tight deadlines• Strong analytical skills, able to analyze qualitative & quantitative data with client needs in mind

I have experience in both the traditional and digital ad space through my work with several distinguished clients.Managed and executed over $60,000,000 in television ad space across three networks- Discovery Channel, Military Channel and Velocity. Coordinate and implemented sponsorship for clients including New Balance, Delta Airlines, Reebok, Toyota, Verizon Wireless and Chanel.

Work with businesses to prepare marketing programs designed to deliver a variety of media including on-line advertising, search engine marketing, social media, television, direct mail and print advertisement, which delivers businesses a strong return on their investments.•Make daily cold calls to retain current advertising clients and generate new leads•Tasked with ensuring 10% Revenue Growth on all assigned revenue•Create various ads utilizing spec art for business owners to gain more leads and dominate their industry•Responsible for maintaining an 80% quality rating score overall for sales & service•Tasked with handling over 50k in revenue•Completed a 9-week certified Advertising Sales training (Graduated #3 representative out of 11)•Ranked in 1st quartile in revenue growth out of 88 representatives•Google Ad words Qualified Professional•Yahoo! Search Marketing Ambassador

Achieved significant results related to promoting territory growth and building long lasting relationships with OBGYN physicians and office staff through product knowledge presentations and utilizing excellent interpersonal communication skills.• Called on OBGYN offices in Southern Georgia detailing them on menopausal products.Set-up a variety of breakfast, lunches, and dinners with physicians to build rapport and establish mutually beneficial relationships.Tracked and maintained a designated budget and allocated the distribution within designated assigned territory.Coordinated various programs to increase product sales such as arranging renowned national speakers to conduct roundtable presentations with territory OBGYN physicians. Successfully increased market share by 10% during these scheduled events.Analyzed and tracked physician data in order to execute PowerPoint presentations to fellow team members pertaining to products during regional and national sales meetings

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