Alex Powers Email & Phone Number

Oakland, Ca, Us

Oakland, Ca, Us

Oakland, Ca, Us

Oakland, Ca, Us

Boston, Massachusetts, Us

-Plan social media campaigns for new and existing Starz shows to increase awareness for new viewers and retain current Starz viewers-Project media budgets, check pulses of campaigns, optimize campaigns, and give weekly internal and external updates on campaign statuses-Strategize and execute brand studies with social media partners to better understand awareness and intent of Starz shows-Pivot media plans based off of brand study results in order to gain greater efficiencies towards audiences that resonate most with the Starz brand

Boston, Massachusetts, Us

-Strategized and created target audiences upon campaign launch through Facebook Audience Insights tool, historical data, CRM data and market research to ensure content resonates with the appropriate audience, to plan optimal budgets-Built performance media campaigns for Pandora through Facebook, Twitter, Snapchat user interfaces-Optimized Pandora campaign that saw +527% increase in station listeners and +243%increase in station hours, resulting in over 1 million users who drove to Pandora station-Worked cross channel with marketing team, artist relations team and music labels to support artists with paid social posts to increase reach and drive awareness for new singles or albums

San Jose , Ca, Us

-Developed customized advertising proposals and packages with cohesive solutions for current and prospective clients based upon their employment needs-Consulted with digital operations team while pivoting client campaigns to their most successful platforms, target audience and geo-targets, resulting in higher conversion rates-Managed campaigns that ran across SEM, SEO, owned and operated properties and social media outlets-Exceeded quarterly sales goal, increasing personal desk by 55% over previous year

Bloomington, In, Us

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