Alex Prouhet Email & Phone Number

United Kingdom

London Area, United Kingdom

• Overseeing advertising value proposition for restaurant, grocery, retail, and FMCG clients
• Leading Deliveroo Media & Ecommerce, Deliveroo’s retail media network covering 10 markets.
• Manage team of 15 specialists in ad operations, analytics, strategy, and sales with 300+ clients
• Building retail media product, designing go-to-market strategy, executive lead for ad tech partnerships
• Managing multi-million £ P&L, leading strategy, commercials, and operations resulting in 113% revenue growth YoY

Leading strategy & operations for Deliveroo Media & eCommerce function

London, England, United Kingdom

• Leading team of 35-40 performance marketers, AdTech consultants, data analysts, and digital creative production specialists across all Publicis Media UK brands (Spark, Starcom, Zenith, Performics)
• Lead pitches large enterprises to global Fortune 500 clients, increasing conversion rate 51%.
• Increased revenue 86% YoY and secured Google Sales Partner accreditation for Publicis Media
• Oversee digital asset production, campaign activation and measurement for 180+ clients globally

London, United Kingdom

• Leading team of 12-15 specialists in ad operations, data analytics, and AdTech for Publicis Media UK
• Increased revenue 47% YoY, acting as UK practice lead developing AdTech and automation products
• Manage pitches and commercials for across Publicis Groupe, specializing in digital transformation
• Oversee performance marketing for 150+ clients in EMEA in the areas of ad trafficking, tag management, AdTech & Martech consulting, data analytics & visualization, and attribution solutions

Greater Chicago Area

• Leading team of 8-12 ad ops specialists, activating campaigns for global Fortune 100 advertisers
• Manage configuration of advertising analytics and data management for CRM, including shopper marketing technology and consultation on web development best practices to support data framework
• Coordinate implementation and configuration of Tag Management Systems, Data Management Platforms, Ad Servers, Demand Side Platforms, Dynamic Creative Optimization and Verification tech
• Provide POVs and technical consultation related marketing technology platforms and digital trends.
• Serve as a technical resource for clients, media teams, and vendor partners to meet business needs using knowledge of various ad tech platform integrations and web-based programming languages.

Greater Chicago Area

• Leading team of 10 performance marketing specialists, activating digital campaigns and CRM operations for 25+ global and domestic brands. Provide Martech consulting services to clients
• Subject matter expert in digital campaign activation and web-based programming languages for Starcom US

Greater Chicago Area

• Launch and optimise digital performance marketing campaigns across all channels
• Troubleshoot technical issues and optimize campaigns, delivering post-campaign reports
• Manage ad trafficking and activation for 9 Fortune 500 clients using ad server and programmatic platforms. Led a team of 4 campaign managers.

Greater Chicago Area

• Manage digital campaigns for several Fortune 500 clients (global and domestic) using AdTech platforms including Doubleclick Campaign Manager, Sizmek, Innovid, and Flashtalking.
• Troubleshoot technical issues and delivery of ad tags to meet launch deadlines, optimising campaigns
• Serve as a technical resource for media teams and vendors to meet clients needs using knowledge of various ad tech platforms and web-based programming languages.

Paris Area, France

• Managed team of 20+ for AM and PM shifts in a bar/restaurant and micro-brewery, routinely meeting and exceeding sales targets.
• Developed and implemented strategies to increase sales using creative marketing and promotional solutions including digital campaigns.

Greater Detroit Area

• Managed programs designed to increase talent retention and recruit new talent in Greater Downtown Detroit by developing a network of employers and talent pool using online tools.
• Marketed job placement services and programs using online tools and digital marketing and email marketing platforms.
• Developed and maintained organization website as well as IT infrastructure, and integrated database and analytics used to gather and measure data.

Greater Detroit Area

• Created business solutions servicing a growing charter school industry in need of independent contractors by acquiring accounts in Midwest region and managing on-site installations.
• Increased sales year-on-year and developed strategies for growth to reach $500,000 in sales, growing the client base by 300% by year-end.
• Successfully pivoted product and service offerings by offering more profitable IT infrastructure solutions to clients.

Bachelor Of Arts (B.A.), Economics/Business Administration

Activities and Societies: Omicron Delta Epsilon

Sound Recording Technology

Fine/Studio Arts, General

Education record