• Delivering a new (pitch-winning) creative platform ‘Must be A Jameson’ for the US market,with 200+ assets across all media formats.• Launched the iconic cream cheese brand ‘Philly’ first ever Xmas campaign – around a cleverinsight focusing on that strange festive period ‘Chrimbo limbo’, bringing the nation together.- Working X-agency to deliver behaviour changing work for (VUSE). Testing and shiftingconsumers from disposable vaping to more sustainable rechargeable products.• Lead creative and strategic agency behind BAT’s first ever well-being brand (RYDE) with abespoke rollout in Sydney, AUS, plus Canada and the US.

- Working into the MP & CCO, across a portfolio of leading alcohol brands including Coors, Madri, Cobra, Aspall, Sharps & Rekorderlig.- Managing and optimising the retainer alongside the Molson Coors Head of Procurement and Operations Director, including monthly finance reviews across the client portfolio.- Presenting creative, strategic and production processes/WOW in-conjunction with the X-agency teams across PR/Influence/Retail/Media to the client leadership teams.- Leading the agency & client relationship performance evaluation process through an independent body, plus developing ways to improve the quarterly scores/processes.

- Developing the creative and strategic delivery for Britain’s 5th largest supermarket, driving a new brand platform ‘Make Good Things Happen’ on this fast-paced retail account.- Delivering a combination of Value-led and Brand comms against tight productiondeadlines/budgets. Regular TV shoots/VO sessions, including Clearcast relationshipmanagement. Working closely with media agency (Wavemaker) to maximise creative efficiencies.- Delivering the largest media and creative partnership for Nescafe UK in 2022. Involving acollaboration with the Friends (Warner Brothers) sitcom to supply 60+ idents.

- Helped grow this flagship account retainer by 20%. While expanding the team from 4ppl to 8ppl with new hires in Account Management.- Selling in and rolling out the new brand platform ‘Make Money Work for You’’ across TV, radio, press, radio, content with £1million+ production budgets per Quarter.- Working with the Core Comms client team and senior stakeholders across brand/legal/commercial on a variety of projects. Alongside the agency CEO/CSO and ECD

•Delivering creative and strategic social first solutions for the historic Guinness brand, plus wider Diageo portfolio and Adidas – centered around Sports and Entertainment partnerships. •Specifically leading the Guinness Six Nations & Xmas campaigns across GB and Ireland•Delivered the agencies 1st Adidas Digital Creative and Paid Social Strategy Guidelines for Western Europe, working with the Regional Head of PR and Portland Newsroom team.

• Leading a team of account handlers delivering comms for PARTNERS ChelseaFC/ManCityFC/LaLiga & Conmebol• Led the delivery of a new Global TVC from storyboard, through testing, pre/postproduction and 60+ market trans-creation. Without the assistance of a Production Director! • Drove a unique partnership content series with DAZN x Chelsea FC called ‘Breaking Barriers’. 3 x 60’ pieces for IG/YT/TW and FB. 29M+ Impressions/442K Engagements/5.3M views• Rolled out a challenging (lockdown) brand campaign #MOVEMOREATHOME. Creating bespoke content through virtual briefings with partners and stars such as Gabriel Jesus, Willian & Kevin De Bruyne.

-Leading the Global Pepsi 2020 UEFA Champions League TVC AND WESA Taste Challenge 2020 cross-channel briefs

-SC Johnson EMEA, Including Mr Muscle, Duck, Pledge brands (TV/Radio/Digital/Social/Influencer)-Boots UK (Digital/Social/Content)- Unilever (TV/Social)- BP (Social)- American Express (Social)- Recycle for London (OOH/DOOH/Social)- Pfizer (Social)

Philips Lighting (Ogilvy & Mather) and Philips Personal Care (Social:Lab) • Delivering a new Global brand campaign for Lighting with a strategic and creative budget of half a million Euros across TV, Online, social, print and outdoor. - Culminating in the launch of the B2B/B2C brand platform 'Light Beyond Illumination' at the world’s largest lighting fair, Light&Building2016 in Frankfurt.- In addition, created the global toolkit currently deployed by the local markets.- Since June I've worked with the Real Time Marketing Centre (RTMC), based within Philips Amsterdam Head Office delivering 'always-on' social content. - Overseen multiple projects across Female Beauty and Male Grooming, working alongside the Ogilvy London and Paris brand teams to co-deliver 360 comms peak campaigns for the female hair removal (IPL) and men’s shaving categories. - My role is to develop the strategic and creative output for all things social, specifically delivering targeted assets for Facebook; including edits to trigger engagement, plus Canvases & Carousels for the consideration and conversion phases. - Also led the launch of the first ever Female Beauty brand campaign by Philips. The creative and strategic deployment of 'Beauty Explorers' piloted in GER & UK this year, with a full global roll out planned for 2017.

- Working with Nike’s G3 wholesale accounts (JD, Footlocker, Intersport) delivering digital solutions and strategy across all categories.- Including web development, web design for the largest seasonal campaigns (Jordan/AirMax).- Launched the first Jordan digital platform on footlocker.eu with 30 days of iconic branded content, apparel & trainer product drops and unique membership sign-up.

- Worked on the flagship £2m Vodafone UK Enterprise account. - Key accountabilities were to deliver customer comms and campaigns for everything from SME's through to Large (Public sector) audiences, and overseeing their successful execution. - Helping to run Vodafone's Enterprise social channel, YourReadyBusiness.co.uk. Creating content, articles, sales tools for this engaging online forum. - Key strategic duties included developing and landing the brand platform 'Better ways of working'​ to inspire and convert leads. - Responsible for all direct and integrated work for prospect & base customers. - Deployment of the ‘Business in Retail’ pilot campaign to drive footfall in store through local print, OOH & digital.- Managing the strategic execution of Vodafone's first L&D sales App. - Plus roll-out of the new creative brand guidelines across the global network and specifically the launch of 4G.

- Worked on the Sony Mobile account delivering integrated projects that included the largest 360 campaign the agency has ever worked on [some £6m in spend for the launch of the Xperia T smartphone]. - Projects included press, outdoor and online. - Used the Blippar platform to engage through the Metro newspaper cover-wrap, driving traffic to a micro-site where exclusive content played.- For O2 Retail, I helped engineer awareness campaigns for the new James Bond film alongside experiential and DM packs – the latter of which was shortlisted in the 2012 DM Awards.

- Worked on global integrated campaigns for Barclays Capital, Barclays Wealth, Barclays Stockbrokers that included and weren’t limited to pre-rolls, promotions, press, collateral, events, online banners and digital building wraps.- For Avon, I managed their 2010 UK media schedule – adapting a series of TVC’s for multiple European markets, alongside radio and press campaign activity. - For The Dogs Trust I was involved in many successful DRTV campaigns, alongside press, POS, online, radio and DM.