Covert-Digital was founded to provide top-level eCommerce marketing services, offering a complete top-down approach to optimizing conversion funnels through onsite marketing, web design and UX optimization, SEM, SEO, eMail, paid social, and affiliate marketing strategies. We work with all major eCommerce platforms and specialize in BigCommerce, Shopify, and Woocommerce on WordPress.E-commerce management for Roland Sands Design - www.rolandsands.com

Create and execute the marketing plans for B2B Home Trends & Design and D2C World Interiors brands.

Oversee and manage both B2B e-commerce accounts (Wayfair, Amazon, Overstock, Bellacor, Houzz, etc) as well as B2C Shopify store and all digital marketing efforts including, Google, Social, and email. Manage and optimize B2B e-commerce accounts resulting in an over 100% increase in sales in a 1 year period.Optimize Shopify store for Conversion Rate through a partnership with leading CRO agencyDevelop and implement effective digital marketing strategies, including SEO, social media marketing, email marketing, and digital advertising.Conduct keyword research and optimized website content for SEOPlan and execute email marketing campaigns to drive brand awareness, as well as, promote products and sales.Create and manage digital advertising campaigns on all major platforms.Analyze website and marketing metrics to make data-driven decisions.Stay up to date with industry standards, trends and developments in both the e-commerce/technology space as well as the furniture market more specifically.Work closely with CEO/Owner and the 4 members of my team to create a cohesive marketing and sales plan with weekly meetings to keep our strategy aligned across departments.

Manage www.rolandsands.com including onsite content, marketing, product merchandising, and SEO. In addition to managing the e-commerce site, I also design, develop and manage all domestic and international digital marketing for rolandsans.com and motoclassicevents.com including, but not limited to, paid search, display, shopping ads, and paid social. Since becoming the eCommerce manager at Roland Sands Design I lead the transition from a custom CMS to BigCommerce supported by an open-source ERP system, managing everything from the design of the site to merchandising all 3,000 plus product SKUs and building 800 plus product pages in a period of 4 months. With constant site improvements in SEO, we have achieved our highest sales to date and continue to grow each month.•Manage all paid search, display, shopping, email, and social digital advertising efforts•Managed the transition from a custom CMS based website and antiquated ERP system to •BigCommerce and Odoo open-source ERP•Lead design, development, and implementation of BigCommerce website•Onboarded many third-party tools to grow customer engagement, increase on-site search, improve product merchandising and increase conversion rate•Coordinated design, development, and management of limited product line and associated inventory•Created and maintain over 800 product pages supported by over 3,000 individual SKU’s•Brought in complementary brands and products to support core product line, generating an exponential growth in both direct and organic search volume as well as revenue•Lead and managed onsite marketing efforts including, banners, sliders, SEO landing page, and product page content, and link building.•Lead digital and traditional marketing efforts for all Roland Sands Design events, including billboard advertising, local radio, forums and print media

A storied exhaust manufacturer in the motorcycle aftermarket, Rinehart Racing brought me in to revamp their digital footprint as well as bring their print media and event marketing into the 21st century. Working hand in hand with the VP of Sales and several outside partners I lead the construction of an entirely new e-commerce focused website, grew the social media following, began a digital marketing campaign both to grow web sales, and promote Rinehart Racing's many public event appearances, as well as supporting many of Rinehart Racing's key brick and mortar dealers with localized digital marketing campaigns. In addition to growing their digital footprint, I also managed the design and development of the 2018 printed product catalog and all in-store POP.• Coordinated and implement marketing projects including public relations, special events management, advertising, and creating brand awareness• Developed and implemented social media advertising strategy• Communicated with and supported dealer network with in-store POP, event, and digital advertising campaigns• Monitored social channels for overall engagement and which platforms are performing• Assisted with capturing and analyzing social media metrics• Maximized website SEO through keyword optimization, tailored content, and link building • Oversaw the design, creation, and implementation of all-new e-commerce and dealer websites including navigation/taxonomy structure, product page creation, and digital asset management, SEO and content• Managed event schedule including, scheduling of staff and assets• Developed marketing assets such as in-store dealership displays and event truck displays, signage and point of purchase materials• Coordinated the development and distribution of catalogs• Organized and maintain digital assets including Audio, Video, and photo• Managed production of product and event photography / video

• Managed inventory, sales, performance and marketing for over 120 brands specializing in parts/accessories for Harley-Davidson, Indian and Victory motorcycles• Monitored and maintained stock levels across all v-twin parts brands and product segments• Coordinated digital catalog and asset management with catalog and content team by developing a weekly status report and meeting to track changes, promote site growth and foster cross-segment team cohesion. • Used forecast data to meet customer demand and maintain product availability • Administered on-boarding for new vendors and brands• Negotiated "take-all" closeout buys and special pricing for discontinued items• Coordinated production of product review videos for all V-Twin parts and accessories• Audited and maintained landing pages for top product categories and brands• Placed regular purchase orders with vendors to maintain inventory levels, mitigate COGS, maximize retail margin, as well as decrease shipping costs and timelines for all top-selling SKUs• Monitored competing e-commerce websites for pricing, promotions and marketing strategies• Worked with V-Twin Product Catalog team to maximize workflow, addition of new products and brands, as well as audits and updates of existing product catalog• Actively monitored pricing and MAPP policy changes across all segments and brands• Led segment marketing strategy for digital and email marketing campaigns • Ensured segment met and/or exceeded revenue and performance goals per period• Prepared and presented "after action" reports after major sales events and on a quarterly basis• Maintained personal relationships with vendors and brand reps

• Write original content for key products and brands, including product descriptions, blog posts and brand pages• Maintain online product catalog with updates and additions• Communicate with vendors to coordinate product launches and product content creation• Support customer service department • Create product pages that accurately represent products• Consistently researching industry news, standards, new products, vehicle fitments, etc... to keep product catalog accurate and up-to-date• Tailor product and brand pages to maximize SEO and sales volume

• Processed customer orders, returns and exchanges• Coordinated with multiple departments to ensure customer's needs are met• Provided in-depth information regarding products and company policies • Recommended products based on customers' specific needs• Maintained high level of product knowledge through manufacturer training sessions and personal education

• Ensure Firm’s compliance with FNMA and FHLMC servicer guidelines• Interface with clients and Firm shareholders on implementing client directives and regulatory changes• Coordinate compliance initiatives across eight jurisdictions and seven offices• Respond timely and accurately to client questionnaires concerning the Firm’s practices and policies• Responsible for training staff on client directives and Firm policies• Manage the auditing of third-party vendors and affiliates

Attorney Outsourcing and Support Services, Philadelphia PA | March 2011 - July 2012Team Leader• Entered, tracked, and maintained company’s invoices in QuickBooks• Systematized workflow to maximize departmental efficiency • Made use of various skip-tracing techniques to gather location and contact information on defendants• Managed department workload and assigned new tasks to individual employees• Trained and evaluated new employees

• Maintained paper file system of 10,000+ files• Assembled and made ready individual files for transfer of judgment within numerous counties in PA• Gathered information on defendants using skip-tracing software and saved information to case files• Entered and updated information on defendants using Totality Debt Collection Software• Filed entries of appearance into various county courts in Pennsylvania