Starlynr offers a clear aligner solution developed by a group of experts with 23+ years of experience in ortho treatment & enhanced by latest AI-powered technologies.

Uray - IoT urinalysis solution. Reagent-free handheld real-time urine analyzer for point-of-care testing & home-based health check-up.Uray is a game-changing health station that uses photonics and AI technologies to revolutionize urinalysis and bring it closer to patients.Uray is able:- to replace dry chemistry & flow cytometry providing comprehensive urine test results within 10 seconds with laboratory accuracy- to help people in preventing chronic kidney disease (CKD), urolithiasis disease, urinary tract infection (UTI), abnormal pregnancy and many more.- to track 20 biomarkers with laboratory accuracy detecting multiple health conditions from a single urine sample=====About:Uray is a MedTech startup with a team of experts in photonics, machine learning, hardware development, medical devices marketing and sales.The proof of concept stage has been completed and the MVP is almost finished.

• Local market & portfolio analysis, search for not presented solutions & brands,making contact with manufacturers, support registration• Overseas business development for local manufacturers: market, competitors,registration & certification requirements analysis, search for distributors• Marketing strategy for local MedTech startup elaboration, establish contact with keystakeholders and opinion leaders

Swedish manufacturer of digital solutions for medical microscopy in hematology (IVD).Market & business development from scratch, first employee, as “one-man local office”. Responsibilities:• Go-to-Market strategy development & implementation, brand positioning• Commercial strategy development, distribution channels development (Sysmex, Abbott, Beckman Coulter, Siemens, Mindray offices + sub-distribution partners)• Market & competitor analysis, business & marketing structure development• Build relations with influencers, public authorities, KOLs, community, customers• Drive registration, monitoring & examination of the local legal frameworkKey achievements:• Sales targets achieved: 2020 – 3, 2021 – 6, 2022 – 23 contracts • Distribution network established (6 direct & 10 sub-distrs), teams motivated and trained about product & sales techniques, service trainings from HQ organized• Participation with a booth on key national expo arranged (Best Market Boost award), New promo tools created & implemented into global marketing• Relations with key influencers & local KOLs developed, Positive feedback & pre-order from Chief specialist in clinical laboratory diagnostics of the MoH received

The world’s largest manufacturer of dental equipment and solutions, industry leader.Market: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE, Iran, Iraq, Lebanon, PakistanResponsibilities:Increase of sales & loyalty to product, marketing development strategy• Market analysis, sales forecast & growth, distribution network development• Marketing strategy, local KOLs & reference clinics development, work in CRM Key achievements:• Market analyzed, business development plan implemented: m-share increased from 13 to 18%, sales budget (~4М €) exceeded by 2-4%• Internal (6 sales) & distributors’ (15 distrs) teams trained & motivated, CRM filled & daily used, interdivisional cooperation built, bundle & promo tools implemented• Product presence in events increased from 4 to 11 annually, • The network of KOLs (from 0 to 4) and reference clinics (from 3 to 9) created

Imaging business & sales development in private & government sectors.Management: 1 product specialist, 10 sales reps in cross-structure, 10+ distributorsKey achievements: • Sales target (~6М €) exceeded by 5-10% annually• Market share increased by 5% despite appearing of low-price competitors• The number of KOLs doubled (x 2), 3 new products launched

Market preparation for innovative radiotherapy system launch (viewray.com).Product presentation, creation of interest, forming opinion on different levels(Minister of Health of Republic, heads of administration & clinics)Key achievements:- Interest in equipment created, protection from industry experts received- Financing request from clinics’ heads to the Ministry of Health sent

Thermoluminescent dosimetry into daily work process implementation, operating instruction writing and staff training. QA tests and radiation monitoring carrying out, assistance in radiotherapy treatment planning.