Responsible for designing, building and maintaining our digital marketing, email, social media, and display advertising campaigns. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Responsible for writing attractive and concise copy. Suggest and develop new campaigns across multiple channels. Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies while collaborating with agencies and other vendor partners. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Collaborated with an executive team to craft press releases and investor presentations. Supported creative workshops as well as campaign and concept development. Provided copy inspiration and audience-facing messages and content. Helped develop strong integrated communication concepts and creative solutions from the initial idea to the final concept – considering messaging and omni-channel approaches - as well as developing a relevant tone of voice. Actively participate in meetings and presentations as a representative of the creative team. Ensured high creative and copy quality in all marketing campaign solutions that the team delivered.

Demonstrated a passion for storytelling and an interest in learning in many diverse spaces. Responsible for interactive writing while showing exceptional writing skills, as well as verbal communication. Created content and oversaw multiple campaign voices across all channels (website, social media, etc.) Established compelling stories about new products. Used data analytics to adjust content for maximum impact. Worked with each brand’s marketing & design teams to develop and execute strategies and campaigns.

Worked alongside an art director within a structured setting on client briefs to conceive, develop, and produce effective advertising campaigns. Focused mostly on creating headlines, slogans, catchphrases, and body copy for various client and pro-bono projects.

Outside sales rep for a leading distributor of full-line industrial services & supplies. Responsible for prospecting and business development as well as managing current customer relationships by utilizing cold-calls, setting up appointments, and demonstrating strong presentation skills. Facilitated the acquisition of all relevant data between customers and HQ to support accurate and efficient cost-competitive quote preparation. Followed-up automatic replenishment installations to ensure proper quality standards. Represented the company at trade shows and association meetings to promote our brand. Acted in accordance with all established sales processes and company procedures.