Alex Roach Email & Phone Number

Birmingham, Alabama, Us

-Oversee the company’s operations and implement strategies to streamline workflow-Coordinate across departments to ensure high levels of productivity-Process & Procedure documentation-Review workloads and resources to make sure that the company’s objectives are met-Monitor overall productivity and implementing new strategies for increasing efficiency-Analyze and improve organizational process and workflow, employee and space requirements, and equipment layout; implement changes-Establish contracts and pricing for each project-Analysis of financial data for projecting company income and financial goals

Brentwood, Tennessee, Us

Oversees the creation and planning of content strategies to ensure content is executed through all channels.Responsibilities:-Conducting Research and Audits-Conducting Content Gap Analysis -Creating Content Strategies -Analyzing Market Research-Executing SEO Strategies -Overseeing Editorial Calendars-Coordinating with Writers and Designers

Brentwood, Tennessee, Us

- Provide end-to-end project management- Manage all CMS updates and content management- Manage all social content deployment and coordination- Scope project requirements and prepare budgets- Develop and execute project specific digital strategies - Develop a detailed project plan and monitor progress- Collaborate with internal teams to design, develop and implement digital projects- Deliver projects on time ensuring quality standards are met- Develop support documentation including risk logs and requirement specifications- Monitor and report on Google Analytics metrics- Communicate with the team and ensure all members are on board with delegated tasks- Highlight potential risks or malfunctions and act proactively to resolve issues- Seek opportunities for improvement and suggest new projects

Brentwood, Tennessee, Us

- Coordinate internal resources and third parties/vendors for the flawless execution of projects- Ensure that all projects are delivered on-time, within scope and within budget- Developing project scopes, budgets and objectives- Ensure resource availability and allocation- Develop a detailed project plan to track progress- Use appropriate verification techniques to manage changes in project scope, schedule and costs - Measure project performance using appropriate systems, tools and techniques- Manage alll SEO/SEM data, reporting, and analytics- Manage the relationship with the client and all stakeholders- Manage reporting for SEM/SEM and social, digital, and traditional media - Establish and maintain relationships with third parties/vendors- Create and maintain comprehensive project documentationResearch Analyst responsibilities:- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations- Understand business objectives and design surveys to discover prospective customers’ preferences- Compile and analyze statistical data using modern and traditional methods to collect it- Perform valid and reliable market research SWOT analysis- Interpret data, formulate reports and make recommendations- Use online market research and catalogue findings to databases- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct- Remain fully informed on market trends, other parties researches and implement best practices

Birmingham, Alabama, Us

Responsible for working with the client and the account team to understand the client's business objectives and advertising strategy. Makes decisions on the best form of media for specific clients and campaigns. Studies research and analyzes data using specialty industry resources. Identifies target audiences and analyzes their characteristics, behavior and media habits. Presents proposals, including cost schedules, to clients.Recommends the most appropriate types of media to use, as well as the most effective time spans and locations. Works with colleagues, other departments and media buyers to maintain good contacts with media owners, such as newspapers, magazines and websites. Manages client relationships to build respect and trust. Maintains detailed records, and evaluates the effectiveness of campaigns in order to inform future campaigns.

Birmingham, Alabama, Us

Responsible for organizing the execution of cable, spot TV, digital, and print buys for GMC, Buick, and Cadillac. Handling the correspondence between station contacts. Estimating and negotiating rates, special placement, and added value for the client. Analyzing ratings data based on demographics, and staying current on all business related to the client. Researching new opportunities for the client. Monitoring buys in progress by spot checking placement and negotiating credit or billing adjustments when necessary. Documenting all negotiations for makegoods, and credits. Handling multiple projects at a time, meeting deadlines for all projects, and following a strict schedule.

Handled all office related business for the dean of The College of Arts & Sciences. Set up/overlooked technology workshops for faculty, and was responsible for helping faculty set up their technology. Coordinated technology workshops throughout the semester.

Fort Myers, Fl, Us

Employed a high level of interpersonal skills and customer service to meet set daily and monthly sales goals.

Assisted media coordinators in setting up and overseeing spot TV, cable, digital, and print buys.

Bachelor Of Business Administration (Bba), Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services