— Redesigned and improved the Main screen. Orders doubled in October 2021 — September 2022— Launched a Discount and a Referral programs. Received 6% organic orders per month./Growth Team/— Cross-retention improvement — consecutive orders in different categories. Growth by 33% in March — August 2022— Increased retention in key categories (Cleaning, Ordering water, Dry cleaning). Doubled in October 2021 — March 2022

19.3 million subscribers in February 2023— Designed an Account for subscribers. The launch reduced the load on technical support by 90%— Improved subscription activation scenarios via promo code. Received 18% increase in total conversion— As a participant of the Growth Team, I crafted and tested many hypotheses which have helped reduce the outflow of subscribers by 20%

~5 million MAU in October 2019— Designed key features of the mobile app such as Order Tracking and Pick-up points Map— Made the app design consistent— Facelift

/Bus department/Designed and launched new features: Schedule, Reviews, Personal Account, Section for carriers. The launches had a good effect on metrics such as DAU, MAU, retention, and conversions, which helped to sell more than 100k tickets in May 2019./Design system/Together with the developers, I made a design system for the web. Then I agreed on its implementation in different department of the service. Using the design system in the Bus department allowed us to update the style of the product after the brand redesign in 1 sprint (2 weeks)./One more thing/— Launched the MVP of the Tutu unified app on iOS — now it is the key product of the company— Launched the first version of the B2B service

Successfully completed an internship and got a job. Improved the service in which users created certificates to the tax or other services.