▪ Marketing Strategy (annual & long term) – Create and develop customer facing marketing strategies and market positioning for TUI and First Choice including product portfolio. Working across functions, identifying suitable channels for promotion, coordinating strategic plans, and providing key marketing insights to aide successful implementation that drive sales and awareness.▪ Brand campaign management (Planning, Implementation & Post Campaign) – Writing agency briefs driving focus to achieve brand and wider business KPIs, review creative direction & media planning for ABL advertising working with partner agencies. Ensuring all internal teams are aligned to the campaign vision and outcomes.▪ Line Manager ▪ Project Management (Planning, Implementation & Post Campaign Analysis): Briefing and engaging all channels with strategic plans and content requirements for Master Brands and Product portfolio. Running weekly status meetings to keep all stakeholders aligned to campaign outcomes and analysing results to provide detailed post campaign reports.▪ Brand Guardian – Ensuring that Master branding and product branding is applied consistently across all customer facing touch points and internal channels, that comply with company brand guidelines across TUI and First Choice.▪ Financial Understanding: Budget tracking of brand campaigns & influencing cross channel spend.▪ Integrated working – Using my influencing and indirect management skills, lead collaborative working across internal and external stakeholders.

▪ Product Expert - Support the development of the TUI & First Choice product portfolio ensuring they are portrayed in an accurate, appealing and effective manner across all channels aligning to Group vision and complimenting the overall look and feel of both Master brands. ▪ Web & Brochure content strategy – ensuring all product content appeals to target market including maintenance of web, brochure and e-learning content, overview documents for external partner and providing key input to all marketing activities involving products and policing as required.▪ Product marketing campaigns – Project lead on product specific campaigns maximizing own-channel communications and feeding in to ABL campaigns as required.▪ Product presentations – Speaker at group wide conferences on the success of product marketing campaigns and how products are supported through own channels.▪ Product portfolio research – Work closely with in-house Insights team and external research agencies to run product specific research projects that inform future direction of portfolio and understand position of products within the market.

 Marketing Management: Manage the marketing for the College on the UCAS website, including creating Course Profiles on the UCAS website, including the use of URL links to create cross information from the College website to the UCAS website and maintaining course and offer information. Analytical

 Management: As Reception Manager, independently managed a small team of Full and Part Time staff, creating month by month rotas, and ensuring all staff were fully trained in customer service, the day to day running of the reception area and working to professional standard. Financial Experience: As Swimming Lessons Coordinator, was responsible for all swimming instructor’s payroll. Also tracked revenue for the business.  Responsibility: As Duty Manager, was responsible for the smooth day to day running of the club, following all company policies and procedures. Responsible for all staff and members within the club, and ensuring that the clubs cleanliness and maintenance is to the highest standard.