Alex Sand Email and Phone Number
broomfield, colorado, united states
Alex Sand's Location
Denver, Colorado, United States, United States
Alex Sand's Contact Details
Alex Sand work email
- Valid
- Valid
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Alex Sand personal email
n/a
Alex Sand phone numbers
About Alex Sand
A results-driven and passionate marketing professional with 5+ years of CPG marketing and leadership experience. Skilled at uncovering insights to strategically solve business problems while addressing consumer and customer needs. A strategic thinker with a result driven mindset focused on developing sustainable, long term brand building strategies.
Alex Sand's Current Company Details
Vail Resorts
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Marketing Director at Vail Resorts
broomfield, colorado, united states
- Website:
- vailresortscareers.com
- Employees:
- 6391
Alex Sand Work Experience Details
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Marketing DirectorVail Resorts Oct 2024 - PresentResort Marketing Director - West region & Hospitality marketing
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Marketing DirectorVail Resorts Oct 2023 - PresentColorado, United StatesMarketing director - equipment rentals and my epic gear
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Senior Rental Marketing ManagerVail Resorts Mar 2021 - Oct 2023
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Associate Brand Manager - Convenience And Foodservice - Bars PlatformGeneral Mills Jul 2019 - Mar 2021Greater Minneapolis-St. Paul AreaOptimizing 3-year innovation pipeline via price pack architecture to maximize shelf efficiencies and optimize tail sku production on shelf by identifying swap-out recommendations for innovation.Identified white space opportunity in the convenience channel and $5MM opportunity to innovate against in a $100M+ segment of the bar’s category.Renovating and expanding on a $21MM RNS business in K12 to bring news across existing portfolio and innovation for new operator needs.Developed a pricing strategy on the core bars portfolio in General Mills, leading to leadership buy-in of a double-digit price increase across 70% of our bars business.Own forecasting for all General Mills bar brands across our Convenience and Foodservice customers and distributors.Mentoring team members on new item launches, and reporting procedures. Additional Roles Betty’s Family Network LGBT Employee Resource Group Advocacy Committee Chair -
Associate Brand Manager - Strategic Growth Customers - Snack'S Operating UnitGeneral Mills Sep 2018 - Jul 2019Greater Minneapolis-St. Paul AreaDeveloped go to market channel strategies to accelerate growth across over 40% of the General Mills Snack’s portfolio.Created a price pack architecture solution that allowed a General Mills brand to optimize in landlocked shelf space, which led +3 incremental items across the portfolio and +2 incremental endcap displays during key back to school seasonal events at largest retail customer.Led customer Line Reviews across three customers and three categories, resulting in a total of +9 incremental items placed in distribution.Owned forecasting for the General Mills bars at three strategic retailers across all bars, accounting for approximately 13.5MM cases.Additional Roles Betty’s Family Network LGBT Employee Resource Group Steering Team memberChair of Snacks Operating Unit culture club
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Senior Marketing Associate - Snacks Strategic Revenue ManagementGeneral Mills Mar 2018 - Sep 2018Golden Valley, MinnesotaDeveloped a three-year roadmap for GMI Snacks portfolio strategic revenue management actions that built out a pricing strategy and trade optimization plan for seven separate brands, resulting in +$5MM RNS and +$1.5MM profit opportunity.
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Senior Marketing Associate - Snacks Small FormatGeneral Mills Sep 2017 - Mar 2018Greater Minneapolis-St. Paul AreaDeveloped channel specific items across the General Mills snacks portfolio to gain incremental distribution via price pack architecture, resulting in 200M incremental cases.Managed forecasting for all General Mills Snack brands in drug, dollar, and discount channels, accounting for over 1MM cases.Over-delivered on annual volume plan by creating rotational strategy that unlocked an incremental 500M cases.
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Marketing AssociateGeneral Mills Jul 2016 - Sep 2017Golden Valley, MnLed 15+ member cross functional team to ensure proper execution of numerous projects and national product launches to maintain and grow business double digits.Developed business strategy by providing weekly and monthly business and competitive tracking.Managed $40MM budget across three separate brands.
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Analytic StrategistCarmichael Lynch May 2015 - Jun 2016Greater Minneapolis-St. Paul AreaCoordinated data set management with consumer engagement and account management teams to ensure proper data analysis and reporting.Created a reporting process to streamline the data collection of a top 10 auto manufacturer in order to more efficiently analyze creative messaging, ROI, and the relationship between site traffic and digital media.Assisted in the implementation of data-fused analytics – driving creative strategy throughout auto, restaurant, and CPG industries.Developed recap decks that combine media performance data and website data to accurately assess and analyze the success of individual campaigns.Additional RolesCo-Chair of the InterPublicGroup Twin Cities Multicultural Employee Resource Group. -
Media StrategistCampbell Mithun Aug 2014 - May 2015Greater Minneapolis-St. Paul AreaPlanning and executing traditional campaigns composed of Network and Spot TV, Radio, Out of Home, and Print.Planning and executing digital campaigns composed of display, paid search, social media, and programmatic buying.Performing campaign analytics using site-specific analytics interfaces and DoubleClick Campaign Manager (DCM); performing campaign optimizations based on campaign progress and goals.Preparing campaign recommendations and recaps, and competitive analyses.Managing vendor and client relationships; presenting media work to clients and agency personnel.
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Media AnalystCampbell Mithun Jul 2013 - Aug 2014Analyze MRI and Kantar data to implement advertising campaigns targeted at our client’s audience based on index knowledge.Traffic, report, and optimize digital campaigns using DCM and Turn metrics to ensure campaign efficiency.Coordinate integrated media campaigns between our vendors and our clients marketing managers to ensure a smooth working partnership between all parties.Manage a deliverable document with over 200 digital assets to be delivered on time and at the correct specifications that were agreed upon.
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Account AssistantNovus Media, Inc Jul 2012 - Jul 2013Plymouth, MinnesotaControl and maintain the clients media schedule, ensuring appropriate invoicing of over 2,000 orders a week.Contribute to the development of improved processes and system to build a positive relationship with the client.Coordinate with the investment and analysis teams to resolve any errors regarding the clients media needs. -
StudentUniversity Of Minnesota Aug 2010 - Jun 2012Communications MajorExpected Graduation: Summer 2012 -
Integrated Maintenance Management SpecialistUnited States Marine Corps Jun 2006 - Jun 2010Established training schedules for fifteen marines and managed their progress throughout the training evolution.Invented streamlined methods to report unit readiness.Supervised Maintenance Management marines in five different companies and four separate commodity areas.Volunteered to assist families in need throughout Southeast Asia.Pioneered the reorganization of data records to increase accessibility and unit capabilities.
Alex Sand Skills
Social Media
Strategic Communications
Marketing
Social Media Marketing
Media Relations
Public Relations
Marketing Communications
Advertising
Marketing Strategy
Training
Account Management
Politics
Political Campaigns
Digital Marketing
Social Networking
Media Planning
Microsoft Office
Data Analysis
Facebook
Digital Media
Online Advertising
Analysis
Brand Management
Interactive Marketing
Interactive Media Planning
Project Management
Microsoft Excel
Microsoft Word
Communications Strategy
Community Outreach
Pivot Tables
Integrated Marketing
Interactive Advertising
Alex Sand Education Details
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University Of St. Thomas - Opus College Of BusinessMaster Of Business Administration (M.B.A.) -
Communications Studies
Frequently Asked Questions about Alex Sand
What company does Alex Sand work for?
Alex Sand works for Vail Resorts
What is Alex Sand's role at the current company?
Alex Sand's current role is Marketing Director at Vail Resorts.
What is Alex Sand's email address?
Alex Sand's email address is al****@****lls.com
What is Alex Sand's direct phone number?
Alex Sand's direct phone number is (763) 764*****
What schools did Alex Sand attend?
Alex Sand attended University Of St. Thomas - Opus College Of Business, University Of Minnesota-Twin Cities, Coastal Carolina Community College.
What skills is Alex Sand known for?
Alex Sand has skills like Social Media, Strategic Communications, Marketing, Social Media Marketing, Media Relations, Public Relations, Marketing Communications, Advertising, Marketing Strategy, Training, Account Management, Politics.
Who are Alex Sand's colleagues?
Alex Sand's colleagues are Gary Barnett, Zara Hellyer, Alexandra Garcia, Jake Carolan, Taylor Scott, Ali Ulrich, Sarah Schickel.
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Alex Sandhaus
New York, Ny
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