Alex Saparata Email & Phone Number

Define the strategic vision and product roadmap for Macmillan's B2C/B2B sites,ensuring alignment with customer and business needs.Collaborate with a cross-functional team that includes Marketing, UX and Product Ops to develop and implement strategies enhancing customer experience on B2B/B2C websites, fostering a culture of continuous improvement through data-driven decision-making and experimentation.Prioritize and manage a product development backlog in a scrum environment using agile methodology.Utilize Amplitude's data analytics tools to develop baseline KPI charts, monitoring website user journeys to identify opportunities for interventionLed in-depth product discovery to assess new business idea viability. Conducted market analysis, user interviews, and identified Macmillan's unique opportunity to solve the problem.

Florida

• Work closely with Sales Representatives to drive growth for both print & digital products by selecting top opportunities, delivering sales presentations, campus visits, attending regional conferences, planning/executing regional impact events & providing on-site/virtual customer training• Develop relationships with key decision-makers at universities and colleges throughout the state of Florida• Coordinate sales targeting and initiatives with Regional Managers and Sales Representatives• Develop and implement regional sales strategies & sales tools• Launch 1st edition titles and promote adoption of models such as LMS Integration & Inclusive Access• Contribute to product development through collaboration with various internal stakeholders • Maintain an up to date knowledge of competition and an overall market awareness

Tallahassee, Florida Area

• Managed a high travel territory to successfully grow market share in a range of disciplines• Built rapport with key faculty leading to increased sales revenue in territory• Provided excellent customer service through one-on-one and group trainings, timely responses, and following through on my promises• Developed email campaigns that targeted faculty and administrators with the intent to increase awareness of our products, conferences, and the Macmillan community network• Worked closely with marketing, editorial, and management teams to utilize their expertise in order to close new business and manage current customers’ needs

Tallahassee, Florida

• Aided Sales Reps in sales calls and presentations• Gave presentations to classes introducing digital products• Gained experience with Salesforce CRM software

Bachelor Of Science (B.S.), Marketing, Professional Sales

Activities and Societies: International Business Association

Associate Of Arts (A.A.), Business