Alex Sardella Email & Phone Number

• Oversee the execution of regional marketing efforts across the critical California market for Firestone Walker. The FMM connects the portfolios of brands and products with the right people, places, and partners to.
• Manage events, partners, samplings at sponsored events, festivals, concerts, etc. to build brand awareness and drive sales.
• Lead the development of industry creator lists: A list of culture leading partners in the beer and lifestyle space that can drive awareness, buzz, and influence for 805 Beer and Cali Squeeze.
• Leverage brand infrastructure to drive local sampling opportunities at key events across the territory.
• Translate national brand marketing priorities into actionable product launch plans that drive sales goals.
• Meet weekly with marketing & sales teams on insights of local markets and continue to execute.

Truckee, California, United States

• Responsible for key US Bike and Field Marketing initiatives including athletes, sponsorships, programs, PR, events, product launches, sales meeting presentations, etc. to support annual revenue targets.
• Launched an all-new program and brand “Soil Sessions” to give back and support 3 trail building organizations
• Managed all internal and external communication. o Includes social media, catalogs, sell sheets, website, and email copywriting
• Managed all national bike athletes - Signed marquee athlete Emil Johansson in ’21.
• Launched ambassador program consisting of 30 riders, focus to launch globally
• Responsible for bringing new products to market with design, e-commerce, sales teams, media, and athletes

Truckee, CA

Providence, Rhode Island Area

Truckee, CA

Sugar Bowl Resort, Norden, CAMarketing Coordintator, Novemver 2019 – Present (April 2020, Seasonal)- Manage Social Media across Facebook, Instagram, & Twitter - Grew IG/FB Accounts (percentage wise) more than 4 regional competitors.- Create and Manage Shop Ticket Sales Program, 30 accounts locally and regionally, including REI & Sports Basement. Fulfill.

Truckee, CA

- Ensure the resort’s snowfall and weather information is updated in a timely and accurate manner, across multiple media channels, including the company website, third party websites, company phone greeting, e-mail, text, and social media. Prompt work arrival at 5:30AM on Snow Reporting Days.- Manage all Group Sales Operations to insure smooth fulfillment.

Greater Philadelphia Area

Providence, Rhode Island Area

Bachelor Of Arts (B.A.), Marketing

Activities and Societies: SJU Radio 1851 ('11-'13) Varsity Mens Lacrosse ('10-'11) Men's Club Lacrosse ('12)

Education record