Alex Sardella Email & Phone Number

Oversee the execution of regional marketing efforts across the critical California market for Firestone Walker. The FMM connects the portfolios of brands and products with the right people, places, and partners to drive relevancy and demand. Work cross functionally with marketing and regional sales teams to ensure that priorities set translate into brilliant execution within the market. • Manage events, partners, samplings at sponsored events, festivals, concerts, etc. to build brand awareness and drive sales. • Lead the development of industry creator lists: A list of culture leading partners in the beer and lifestyle space that can drive awareness, buzz, and influence for 805 Beer and Cali Squeeze. • Leverage brand infrastructure to drive local sampling opportunities at key events across the territory. • Translate national brand marketing priorities into actionable product launch plans that drive sales goals. • Meet weekly with marketing & sales teams on insights of local markets and continue to execute.• Work cross functionally with sales to grow the list of culturally significant accounts across the assigned territory that allow FW’s portfolio of brands to be positioned in front of the right consumers.• Manage and lead a team of 4 Brand Ambassador’s across the territory.• Manage regional marketing, travel, team budget, company vehicle.

Truckee, California, United States

Responsible for key US Bike and Field Marketing initiatives including athletes, sponsorships, programs, PR, events, product launches, sales meeting presentations, etc. to support annual revenue targets.• Launched an all-new program and brand “Soil Sessions” to give back and support 3 trail building organizations• Managed all internal and external communication. o Includes social media, catalogs, sell sheets, website, and email copywriting• Managed all national bike athletes - Signed marquee athlete Emil Johansson in ’21.• Launched ambassador program consisting of 30 riders, focus to launch globally• Responsible for bringing new products to market with design, e-commerce, sales teams, media, and athletes • Managed annual operating budget • Strategic planning and execution of industry events, 30 events annually consisting of 40%-60% travel in season. • Managed ongoing event inventories and teams, compile post event sales reports, internal recaps, blogs, etc. • Assisted outside Sales Reps with shop orders, inventories, and clinics. Organize rides with shops, athletes, influencers, while on the road

Truckee, Ca

Providence, Rhode Island Area

Truckee, Ca

Sugar Bowl Resort, Norden, CAMarketing Coordintator, Novemver 2019 – Present (April 2020, Seasonal)- Manage Social Media across Facebook, Instagram, & Twitter - Grew IG/FB Accounts (percentage wise) more than 4 regional competitors.- Create and Manage Shop Ticket Sales Program, 30 accounts locally and regionally, including REI & Sports Basement. Fulfill all sales and orders via RTP Ski Resort Management Software. - Assist in Event Management, 10 Events. Plan with all departments resort wide, pre, day of, and post coordination. Plan sponsorships and event activations. Events include: rail jam, big mountain event, half-pipe, banked slalom, one marquee event with resort sponsored Red Bull athlete.- Copy writing: Daily Web copy writing for Snow Reporting. Weekly emails sent to Pass Holders. Daily social media messaging. As needed for Web. Script and send emails via Inntopia.- Curate and refine daily Operations Report sent out Resort wide, mainly based on weekday, weekend, holiday needs. Facility hours, trail counts, events, hotel, etc.- Assist with photo shoots both behind and in front of lens. Basic Photoshop work.

Truckee, Ca

- Ensure the resort’s snowfall and weather information is updated in a timely and accurate manner, across multiple media channels, including the company website, third party websites, company phone greeting, e-mail, text, and social media. Prompt work arrival at 5:30AM on Snow Reporting Days.- Manage all Group Sales Operations to insure smooth fulfillment, including pre, during, and post. Via RTP Ski Resort Management Software.- Curate and Refine Daily Operations Report sent out Resort wide, mainly based on Weekday, Weekend, Holiday needs. Facility Hours, Trail Counts, Events, Hotel, etc.- Weekly Interview with Truckee Tahoe Radio (KTKE 101.5) for Resort Updates and Happenings.- Copy writing: Daily Web copy writing for Snow Reporting. Weekly emails sent to Pass Holders. Daily Social Media messaging.- Social Media: Assist in managing daily content and customer service inquires across Facebook, Instagram, Twitter. Twitter Account received a Award from Ski Area Management "Best Use of Twitter on a Powder Day"- Assist with Photo Shoots both behind and in front of lens.- Assist Mountain Operations departments as needed.

Greater Philadelphia Area

Providence, Rhode Island Area

Bachelor Of Arts (B.A.), Marketing

Activities and Societies: SJU Radio 1851 ('11-'13) Varsity Mens Lacrosse ('10-'11) Men's Club Lacrosse ('12)

Education record