• Manage logistics for personal and family-related tasks, fostering a balanced approach to both professional and personal commitments.• Coordinate international travel, creating detailed itineraries that account for last-minute changes and multi-time zone considerations.• Provide comprehensive Personal Assistant support, managing complex diaries and ensuring effective scheduling for high-profile clients.• Act as a confidential liaison between the principal and various stakeholders, ensuring smooth communication and efficient operations.• Oversee household management, including hiring and training domestic staff, and organising private events and gatherings.• Secure impactful endorsements and media engagement through day-to-day PR activities.• Orchestrate comprehensive PR for appearances, promotions, awards, screenings, charity functions, and launches.• Negotiate TV and radio appearances on shows like Loose Women, Graham Norton, This Morning, and BBC.

• Spearheaded impactful brand endorsement campaigns with celebrities like Nicole Scherzinger, Pixie Lott, Leona Lewis, Lisa Snowdon, Denise Van Outen, and more.• Executed Alopecia Awareness, Skin and Breast Cancer Awareness health campaigns • Orchestrated promotional events, optimising brand visibility with Kristina Rihanoff, Kelly Brook, Sinitta, Andrea Maclean and Jess Wright.• Led successful government lobbying with Pupaid, resulting in the enactment of Lucy's Law, drawing participation from figures like Ricky Gervais, David Gandy, and Elle Macpherson.• Developed fundraising campaigns with The Alex Lewis Trust, Global Gift Foundation, The Michael Josephson Ball, and Animal SOS Sri Lanka.• Established strategic partnerships, enhancing ASPR's network and solidifying its position as a leading authority in celebrity positioning and events coordination.

• Transformed unknown beauty brands into industry leaders in saturated markets.• Executed cost-effective 360-degree communication strategies, ensuring heightened brand visibility and increased market share.• Secured impactful features, strategic product placements, and elevated social media engagement for managed brands.• Cultivated retail interest through a robust network, celebrity endorsements, and recognition from prestigious industry awards.• Drove retail partnerships with major outlets like Space NK, Boots, Fenwick, and Superdrug through compelling presentations.• Collaborated with A-list makeup artists, nail technicians, and stylists, enhancing brand visibility and credibility.• Educated B2B beauty brand sales teams, providing insights and guidance on crafting effective messaging strategies.

• Spearheaded Botox's UK launch in 1998, revolutionising aesthetic practices and setting industry standards.• Pioneered changes in aesthetic, health, and medical device industries with Aqualyx, Kerastem, Vivacy, and PDO threads.• Specialised in laser technologies, orchestrating mass awareness campaigns for medical procedures.• Increased client footfall for medical and aesthetic clinics through features, testimonials, and social media.• Collaborated with Key Opinion Leaders (KOLs), positioning laser brands as undisputed industry leaders.• Represented BCAM, championing patient safety and ethical practices in aesthetics.• Orchestrated thought-provoking by-lines, expert opinions, and quotes, earning peer recognition and prestigious awards.• Curated impactful medical events, seminars, and training sessions, contributing to industry advancements.