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At Casinomeister, my responsibilities included identifying trending topics and deciding on our focus areas to ensure our content stayed at the forefront of the industry. I spearheaded the development of innovative features, such as in-depth live casino and crypto gambling guides, while coordinating closely with the SEO team to optimize content performance. By continuously tracking our top-performing pages and analyzing competitor strategies, I ensured Casinomeister remained a trusted source for players worldwide. In short, I was responsible for setting our content standards, driving growth, and positioning the brand as an industry leader.

I have been a freelance copywriter since 2017, and in that time have worked with some of the biggest direct-response publishers around including Agora and Stansberry. Today, I work with 6, 7 and 8-figure businesses, bringing new products to market, optimising existing sales funnels and providing direct-response-based campaign strategy.I actively still write copy myself, although I employ one Junior Copywriter who takes on many of the smaller tasks.

I worked as a Junior Copywriter at Peak Life Publishing for just over two years. I was responsible for creating a number of copy verticals, including sales letters, VSLs, landing pages, emails, Facebook Ads, webinar scripts and advertorials. While this was a well-paying position, I was also being trained "on the job". I joined PLP with very little direct-response knowledge and left with a number of successful copywriting campaigns to my name.

Creating original, engaging content for BAAM's website and social media platforms; writing informational blog posts, creating book content, managing social media platforms and looking after all content requirements,