Alex Sprague Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

• Partnering with UX designers to deliver user insights to stakeholders across Enterprise Cybersecurity and other teams; conducting personas research, usability testing, concept testing, surveys, user interviews and employing other methodologies to benchmark the user experience.• Leading quarterly planning with key stakeholders; created UX backlog ticket system to manage and prioritize incoming requests and guide planning sessions resulting in long term vision for UX work and improved meeting efficiency• Supporting business development and expansion of the UX team and services to new product areas through evangelizing UX and advocating for the user experience at every turn• Supporting UX researchers and designers; providing guidance, feedback and resources; organizing UX conference attendance• Creating Qualtrics dashboards to show multiple sets of survey data in one view for at-a-glance consumption; measuring user experience across products

Milford, Ma, Us

• Executed research projects across the business for hardware, software, content and other teams; methodologies included interviews, usability studies, surveys, conjoint analyses, contextual inquiry, heuristic review, ethnography, design thinking workshops, and others; managed research from initial kickoff with stakeholders through research planning, participant recruitment, moderation, analysis and presentation/delivery of results• Led international team of researchers; conducted weekly 1-1s, co-created objectives, provided feedback and support for their research practice & professional development. Supported screening, interviewing, hiring and onboarding of researchers in US & UK• Developed long term customer experience research roadmaps in collaboration with product owners, managers and marketers; Supported product value proposition creation and validation through early customer research• Managed relationships with research vendors to enhance and expand the capabilities of the research center• Implemented customer insights repository and research democratization strategy

Milford, Ma, Us

Milford, Ma, Us

• Managed usability research from initial kick-off through execution, analysis and delivery of results as a member of the Experience Design Center (XDC) team• Developed research plans and working collaboratively with product owners and product managers to refine them• Prepared task lists, moderator guides, survey instruments, interview guides and other supporting research documents• Conducted moderated usability testing, interviews, surveys, diary studies, ethnography, contextual inquiry, eye-tracking, heuristic review and focus groups to answer user-centered design research questions• Analyzed qualitative and quantitative data and designed custom executive summaries - presented research results to key stakeholders

Boston, Massachusetts, Us

Vienna, At

Gainesville, Florida, Us

• Designed a household-level livelihood survey supporting a USAID project by researching established survey questions and writing new questions specific to the research study• Programmed survey into Open Data Kit app and entered all interview responses directly in electronic format, saving hours of data entry time• Personally conducted 50+ interviews• Analyzed data from 170+ surveys using Excel and social network analysis tool UCI-NET; presented results at multiple forums to different stakeholders• Hired and trained 10+ Research Assistants, and managed project budget• Developed training materials for designing and conducting additional livelihood surveys in region

Washington, Dc, Us

• Invented new product and designed user experience research study for rural Mongolia• Conducted over 100+ structured interviews across four waves in one year• Updated product design based on user feedback and testing• Procured large scale supplies; built over 75 products in two styles and distributed them to 30+ participants• Meticulously tracked project budget and wrote reports for the Fulbright commission• Presented research results nationally and internationally

Master’S Degree, Sustainable Development Practice

B.S., Biology

B.A., Anthropology

Mongolian Language And Culture