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- Develop and execute go-to-market strategy for core software product, including initial launch and national expansion.- Create and launch several media products, including top-rated industry podcast and weekly e-newsletters.- Plan and execute all paid and organic acquisition efforts to drive growth through digital, print, and in-person events.- Support ongoing partnerships with U.S. states, cities, universities, national trade organizations, and corporate clients.- Managed sales funnel from top-level demand generation to qualified lead optimization using Hubspot lead scoring.- Craft and implement brand messaging, positioning statements, and visual brand guidelines as the foundation for strategic communications and cross-channel marketing campaigns.- Analyze and optimize key brand metrics to improve customer loyalty, overall awareness, and brand reputation.- Collaborate with key stakeholders across highly-matrixed organization, including community, product, data, and sales teams.- Expert in Hubspot Marketing and Sales Hubs. Stood up Hubspot from scratch and evolved to 400K+ marketing contacts, dozens of automated marketing workflows, full integration with Procurated site and database, and a library of sales email templates.

- Advised marketing and communications stakeholders on go-to-market and growth strategies.- Created native content for B2B clients to increase brand awareness, accentuate brand values, and manage market reputation.- Built and deployed marketing strategies for early- and mid-stage startup clients.- Continued relationship with Xometry as an outside consultant on demand generation, positioning, and sales enablement.

{On-demand manufacturing & machine learning-based software startup with $252M IPO in 2021}- Developed core brand identity, value proposition, and positioning for both audiences in two-sided marketplace.- Created strategy and content for multi-channel marketing campaigns, external communications, and media relations.- Launched and developed the Xometry Marketplace for local machine shops and added hundreds of new businesses in the first year.- Planned coordinated releases and product launches for new iterations of core on-demand manufacturing engine.- Led a team of paid media, email, social media, video, and design specialists. Managed contractor and agency relationships.- Increased performance of all key YoY metrics, including site traffic (371%), orders (273%), revenue (271%), and NPS Score.

- Developed branding strategy for all GEMG brands and led cross-platform launch of startup publication, Route Fifty.- Established new advertising and editorial products, and carried out the marketing plan from initial vision - Initiated internal data analysis programs by applying statistical frameworks to marketing projects for improved optimization.

- Crafted branding and positioning strategy for Defense One to adjust for evolving federal budgets and topics of interest.- Drafted messaging and creative for B2B campaigns across platforms to generate leads and accelerate account growth.- Work hand in hand with graphic design on major projects like Defense One Summit, bi-monthly magazine, and brand assets.- Managed relationships and joint marketing campaigns with associations and events like AUSA and the Marine Corps Marathon.- Presented at live marketing events to educate, engage, and build relationships with current and potential advertising clients.

- Drafted national social media campaigns and consulted on visual creative to increase engagement and emotional impact.- Met regularly with clients to discuss overall brand strategy, present campaign results, and pitch future advertising initiatives.- Created and managed over $10 million in Facebook, Twitter, and Instagram campaigns for various Fortune 500 companies.

- Developed new advertising products, promotions, and native advertising content to grow revenue and secure B2B clients.- Managed the brand identity of new and existing Washington Post products to enhance both advertiser and consumer experiences.- Wrote and executed all B2C promotional ad campaigns for the Sports, Healthcare, Education, Finance, and Technology verticals.