Strategy has never been more important or exciting. As media and audience behaviour continue to shift, and as the content industry grows and evolves, brands consistently have to alter how they present and relate. Finding the right communication solution can be tricky in a market where there is a proliferation of ideas. Getting the brief right is fundamental to brand success. My job is to ensure the right questions are asked and the most compelling insights are realised. It's to create the successful strategies that lead to winning ideas, in any discipline and in any sector. Ultimately bringing brands and audiences together in the most meaningful and engaging waysMy Credentials:- 20 years experience across a wide range of clients, brands and audiences- All-rounder with experience at media, creative and production agencies and directly with brands: have worked in a strategic capacity with the best talent and teams- Deep knowledge of the processes, protocols and expectations across all areas of the brand communications business- FORWARD PLANNING skills: Construction and/or analysis of an idea, brief or issue. Analysis of marketing challenge to provide the appropriate communication solution- REVERSE PLANNING skills: Understanding where a good idea has come from and retrospectively establish how it can be applied and replicated moving forward- Experienced pitch winner: Stimulated by the pitch process and working with a team to provide winning communication solutions