▪ Oversee all marketing activities for Cigarette Racing▪ Develop and execute marketing strategies to promote Cigarette Racing's brand and products▪ Planning and management of all industry events relating to trade shows, boat shows, and other company-sponsored activities▪ Management of all marketing campaigns ▪ Market research and analysis▪ Development of copy for all digital and print marketing efforts including but not limited to Cigarette Racing's official website, all social media outlets, and print materials▪ Website and social media platform management▪ Content creation

▪ Create and implement media, advertising, public relations and press plan▪ Develop and maintain all marketing and advertising budgets▪ Responsible for creating and coordinating all types of projects in relation to trade shows, events and other marketing objectives▪ Plan and support new marketing projects within strategic plans▪ Develop corporate partnership opportunities for cooperative sales efforts▪ Ensure all retail locations meet the Lat 26 Degrees brand requirements and are supplied with all needed sales and marketing materials▪ Acquire new clients and retailers through marketing efforts and general networking▪ Compose copy for all digital and print marketing efforts including but not limited to the Lat 26 Degrees official website, all social media outlets and print materials▪ Responsible for the setup of new clients, distributors and retail partners within the Lat 26 Degrees customer management system• Website and social media platform management

▪ Define and implement media, advertising, public relations and press plan▪ Create and maintain all marketing and advertising budgets in excess of 1 million dollars▪ Ensure exceptional creation and execution by personally coordinating all types of projects in relation to trade shows,events and other marketing objectives▪ Plan and support new marketing projects within strategic plans▪ Generate and maintain corporate partnerships for cooperative sales efforts▪ Ensure all office locations meet brand requirements and are supplied with all needed sales and marketing materials▪ Hire and train show subcontractors including models, runners and catering staff etc.▪ Communicate internally and externally relative to project, including timelines and details▪ Coordinate the creation, replacement or repair of show materials well in advance of upcoming events▪ Oversee the I&D of booth properties and event services▪ Coordinate shipping logistics for marketing materials

▪ Responsible for all resort marketing plans, detailing activities to follow during the fiscal year and focusing on achieving organizational objectives.▪ Daily administration and support of the CRM database including, but not limited to managing multiple user profiles, customization of objectives and email communications.▪ Responsible for the development and execution of all marketing activities while making adjustments to the marketing plan as changes occur in the competitive landscape.▪ Monitor marketing trends, tools and applications specific to the hotel industry and target market(s)▪ Design and Manage all aspects of print production.▪ Maintain customer files, and assist in developing the internal infrastructure to leverage CRM activity, guest retention and reacquisition.▪ Compile and analyze CRM outreach, revenue history, plans, decision structures, and strategies.▪ Implement reacquisition & retention campaigns for individual, group & corporate business.▪ Develop engaging creative graphic materials.▪ Responsible for the tracking and execution of updates to company website.▪ Stay current on trends of social networks to maximize marketing efforts on social media feeds including but not limited to Facebook, Instagram, YouTube, Trip Advisor, Expedia, Trivago and Yelp.

▪ Successfully elevated and promoted brand image and awareness for Ferrari, Maserati, Lamborghini, and McLaren across ten dealerships nationwide, through innovative business marketing management and event production skills while creating and staying within multi-million-dollar marketing budgets.▪ Expertly utilized strategic planning skills to implement high-end events while staying below budget to enhance brand awareness, client loyalty and business development.▪ Liaised and negotiated terms and cost with city government officials, local law enforcement and transportation companies in order to conduct monthly Lamborghini customer relation events, composed in average of 125 luxury vehicles and 400+ attendees.▪ Elevated marketing function, building synergy, participation, and drive among departmental staff.▪ Composed specifically targeted monthly newsletters for each brand and dealership nationwide, promoting an increase in sales and service revenues. ▪ Designed marketing and event collateral for each brand, increasing client acquisition, improving client experiences and generating additional revenue. ▪ Negotiated cost effective terms for the sponsorship of Orange County Fashion Week in 2016, resulting in significant ROI for Maserati of Newport Beach. Sponsorship to continue in 2017.▪ Primary crisis management contact for each dealership.▪ Created and implemented AdWord campaigns specifically targeted to each dealership nationwide increasing the amount and quality of website traffic.

▪ Responsible for all marketing and public relations efforts for Spinnerworks▪ Actively supported the development and execution of large-scale events for yacht manufactures and brokerage firms during International boat shows: Miami, Ft. Lauderdale, West Palm Beach, Tampa, and Monaco.▪ Event coordination and implementation for charitable organization clients ▪ Overhauled and revitalized marketing materials▪ Provided valuable client support and assisted with hospitality management through the entirety of each executed event▪ Utilized proven intrapersonal and technical skills to help ensure event success and enrich audience experience▪ Designed and maintained the Spinnerworks website▪ Managed all social media for Spinnerworks and specific clients, increasing brand exposure and awareness

▪ Coordinated and maintained all marketing aspects of Kentucky Wholesale companies that developed, promoted, sold custom and licensed University of Kentucky apparel and accessories.▪ Successfully managed the partnership development and execution of in-store live game-day television broadcasts with Channel 27, dramatically enhancing brand awareness and revenues. ▪ Managed website design and maintenance ▪ Liaison to all local television, print and radio media ▪ Designed all advertising collateral and in-store display signs ▪ Composed all press releases and event coverage material

▪ Managed over 400 accounts for The Real Estate Book division throughout North America and the Caribbean▪ Directly responsible for over 80 Independent Distributors▪ Managed bookings, scheduling and post-production accounting▪ Provided valuable tech support▪ Entrusted to handle all special projects

▪ Composed all press releases for Kinetic Speed Shop and Kinetic Motorsports▪ Directed sponsorship acquisition for Kinetic Motorsports▪ Assisted with the creation of new business and customers for Kinetic Speed Shop▪ Coordinated media exposure for both the Speed Shop and Motorsports division▪ Managed all event logistics▪ Developed and illustrated advertisement/promotional collateral ▪ Professional and Club racing series liaison▪ Website creation and management▪ Director of client relations▪ In house tech support

▪ In charge of ALMS media centers at all race venues▪ Coordinated all ALMS press conferences▪ Composed daily press releases and increased series/brand awareness ▪ Entrusted as active liaison between the ALMS, television, print, and radio media at all sanctioned races▪ Arranged and managed two-hour 2005 season finale Monster Garage Episode for Panoz Auto Development, featuring a Panoz Esperante sports car’s conversion into a flying car. Episode logistics covered by 60 Minutes and The Tonight Show with Jay Leno. The project also received the cover of Popular Mechanics and a multipage article. ▪ Combined big wave surfing with ALMS racing for a feature during 2004 NBC race broadcast, utilizing surf legend Jeff Clark of Maverick’s Surf and several ALMS drivers. Mavericks Surf Contest is now televised annually as a result.▪ Key member of promotions team

▪ Managed the NASCAR Bush Series Fruit of the Loom sponsorship account▪ Arranged Robby Gordon’s on and off track media ▪ Created and updated weekly media guides, press releases, and digital marketing material to enhance sponsor and driver exposure, monitored and evaluated through specialized report systems.▪ Directed sponsor employee promotions and track visits at select events▪ Coordinated Gordon’s calendar and schedule logistics at Busch Series events in conjunction with NEXTEL Cup Series races